Director of Product Marketing 4RRV474V Job at icreatives in Ann Arbor

Director of Product Marketing

ONSITE ONLY / (near) Ann Arbor MI

Salary: $160-165k, Bonus up to 25% company equity

We are seeking a Director of Product Marketing to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. This role is responsible for building, enabling, and accelerating our clients' partner network to ensure every channel partner is qualified, trained, supported, and positioned for long-term success.

Responsibilities:

Channel Partner Program Leadership

- Build, lead, and expand our channel partner ecosystem

- Identify, evaluate, and qualify new channel partners

- Develop and manage onboarding and ramp-up programs

- Create partner toolkits and track partner KPIs

Sales & Partner Enablement

- Create best-in-class sales enablement assets

- Lead product marketing programs and co-marketing initiatives

- Train internal teams and external partners

Product Strategy & Roadmap

- Partner with R&D and Executive Leadership to maintain a multi-year product roadmap

- Translate field and partner feedback into actionable product requirements

- Own product-level positioning, IP maintenance, and differentiation strategies

Go-to-Market (GTM) Ownership

- Own end-to-end GTM strategy for product offerings and specification pathways

- Build and execute launch plans

- Partner with Sales, R&D, and Executive Leadership on pricing, packaging, segmentation, and channel-specific offerings

Client Engagement & Market Intelligence

- Serve as a hands-on product expert

- Conduct ongoing market and competitive analyses

- Maintain a continuous feedback loop between channel partners, clients, R&D, Sales, and Marketing

Storytelling & Thought Leadership

- Shape our product narrative across channels

- Develop messaging frameworks, case studies, application notes, and thought-leadership content

Qualifications:

• 7-10 years of experience in product marketing, product management, or technical marketing, with at least 4+ years in building materials
• Proven experience building and managing channel partner programs
• Experience working directly with glaziers, fabricators, OEMs, or similar channel ecosystems strongly preferred
• Exceptional storytelling and communication skills
• Proficiency with Microsoft Office Suite; Adobe Creative Suite (especially InDesign or Illustrator) a plus
• Thrives in high-growth, evolving environments and is comfortable shifting between strategic planning and hands-on execution
• A passion for innovation and improving how buildings are designed, constructed, and operated

This is a full-time position working onsite in the Ann Arbor, MI area.

To apply, please submit your resume and portfolio link/case studies for immediate consideration.

While we appreciate all applications, only candidates selected for an interview will be contacted. By applying for this position, you agree to be contacted via email or text message. Message and data rates may apply.

i creatives is an Equal Employment Opportunity Employer. We believe in creating a diverse and inclusive workplace where everyone feels valued and respected. Join us in our commitment to fostering creativity through diversity.