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Open Lending

Marketing Specialist Job at Open Lending in Austin

Open Lending, Austin, TX, United States, 78716

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Department: Marketing

This role is ideal for someone who thrives in content creation and enjoys executing marketing campaigns across multiple channels. The Marketing Specialist will play a key role in producing engaging content, managing communications, and supporting marketing operations to drive brand awareness and lead generation.

Title: Marketing Specialist

Department: Marketing

This role is ideal for someone who thrives in content creation and enjoys executing marketing campaigns across multiple channels. The Marketing Specialist will play a key role in producing engaging content, managing communications, and supporting marketing operations to drive brand awareness and lead generation.

Duties/Responsibilities:

Content Creation

  • Write and edit blogs, case studies, social media posts, and newsletters.
  • Design marketing collateral such as one-pagers, deck visuals, and PDFs.
  • Develop webinar slides and supporting materials.
  • Collaborate with the development team to update website content and landing pages.
  • Repurpose core content into multiple formats for different channels.

Communications Execution

  • Draft LinkedIn content for the brand and executives.
  • Publish announcements across relevant channels.
  • Manage and maintain the editorial calendar.

Campaign Execution

  • Publish social media content across platforms.
  • Manage content uploads in CMS and HubSpot.
  • Develop and execute email campaigns, including tracking in Salesforce.
  • Create webinar content and scripts.

Marketing Operations

  • Build and manage tracking links for campaigns.
  • Update CRM and HubSpot workflows as needed.
  • Maintain campaign dashboards aligned with Marketing Lead KPIs.

Education/Experience:

  • 0- 2 years of experience in marketing, content creation, or digital communications.
  • Strong writing and editing skills with attention to detail.
  • Proficiency in design tools (e.g., Canva, Adobe Suite) and presentation software.
  • Experience with CMS, HubSpot, Salesforce, and email marketing platforms.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift 15 pounds at times.

Seniority level

  • Seniority level

    Entry level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Banking, Software Development, and Financial Services

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