Media Buyer, Spot Activation Job at True Independent Holdings in Minneapolis

Media Buyer, Spot Activation

True Independent Holdings – Minneapolis, MN (Hybrid 3 days office, 2 days remote)

Job Overview
Hybrid work schedule in all True Media office locations including Minneapolis, MN; Kansas City, MO; Columbia, MO; St. Louis, MO.

Essential Duties And Responsibilities

• Participate in media planning/buying discussions for assigned client portfolio and channels.
• Develop and execute each client’s tactical media plan within relevant channels and subsequent execution and delivery.
• Work seamlessly with Activation Strategy Supervisor/AMD/Director to integrate solutions into media plans for clients.
• Issue RFI and RFP efforts with existing and new vendors.
• Understand measurement strategies and demonstrate how they are interpreted in tactical media evaluation.
• Study and compile data to identify desired tactics for media vehicles and develop agency POVs on specialty channels.
• Negotiate best possible rates and secure added value for all clients.
• Coordinate troubleshooting with appropriate departments/teams.
• Develop and maintain vendor relationships and seek innovative approaches/opportunities.

Qualifications

• Two to five years of professional work experience in media planning and buying.
• Strong understanding of media fundamentals including media math, reach/frequency, consumer research, plan development, analytics, measurement strategies.
• Effective communication with supervisors, senior strategists and team leads regarding tactical strategies, ad specifications and campaign delivery requirements.
• Ability to analyze campaign metrics and provide insightful recommendations.
• Proficient with media tools and systems including Advantage, Strata, eTelmar, Scarborough, Simmons, Media Audit, Nielsen, Comscore.

Education

• Bachelor’s degree in advertising, marketing or communications preferred; or equivalent combination of education and experience.

Total Perks Package

• Hybrid work options (3 days in office, 2 days remote).
• Career development opportunities and recognition programs.
• Employee referral bonus.
• Insurance coverage (medical, dental, vision, life, disability).
• 401(k) retirement plan with 3% employer match.
• Paid time off program, paid holidays and mental health support.
• Work/life benefits including maternity, paternity and adoption paid time off.

Employment type – Full-time

Seniority level – Mid-Senior level