Content Specialist: Email Job at World Relief in Towson

Base Pay Range $57,000.00/yr - $61,000.00/yr About World Relief World Relief is a global Christian humanitarian organization whose mission is to boldly engage the world’s greatest crises in partnership with the church. Founded in the aftermath of World War II, the organization operates in 100 countries, building a world where families thrive and communities flourish. Position Summary The Content Specialist: Email will craft relevant, urgent, and inspiring emails that convert prospective audiences into first‑time donors and nurture them. Responsibilities include writing persuasive, action‑driven emails with compelling subject lines and clear calls‑to‑action, responding to urgent disasters, and driving toward annual KPIs and revenue targets. The specialist will collaborate with digital and content teams to identify target audiences, develop messaging, and create resonant email campaigns, as well as assist with other department communications as needed. Role & Responsibilities Develop engaging and persuasive email copy with cohesive brand messaging that leads to donor acquisition and enhances brand loyalty Write persuasive, action‑driven emails with compelling subject lines and clear, effective calls‑to‑action Assist with conducting A/B tests on emails and implement subsequent learnings to increase acquisition and user engagement Collaborate with the content and digital team leads and the email manager in developing an email strategy that aligns with organizational goals and resonates with audience segments and personas Develop effective email copy, within short timelines as needed, particularly when it relates to current events and disaster response Collaborate with other team members to source and embed effective giving handles Develop email content that serves the department’s internal agency function as needed and incorporate learnings from email analytics to increase the effectiveness of email content Assist in developing and executing an effective email strategy for campaigns Source and incorporate impact stories and videos in emails while maintaining the highest standards of ethical storytelling, and develop landing page content for these assets Develop content for text and web notifications Develop quick‑turnaround, acquisition‑focused content based on news reports that World Relief and the marketing department choose to highlight Develop and present monthly reports on results in collaboration with the digital team Conduct research on trends in industry standards and best practices, and incorporate them in email copy strategy Measure and track email success against a clearly defined set of email KPIs and revenue targets Other related tasks, as required Job Requirements Mature and personal Christian faith Committed to the mission, vision, and values of World Relief Desire to serve and empower the Church to impact vulnerable communities Able to affirm and/or acknowledge World Relief’s Core Beliefs, Statement of Faith, Christian Identity, and the National Association of Evangelicals’ For the Health of the Nation document Willing to learn, ask for help, communicate directly and engage with a growth mindset 3+ years of experience in email content development, preferably in generating conversion‑oriented content Well‑developed problem‑solving and time‑management skills Ability to travel up to 10% of the time Preferred Qualifications Bachelor’s degree preferred Experience reporting on metrics preferred Demonstrated experience in generating leads and converting them to customers Past experience with HubSpot, email analytics, and GA4 preferred Comfortable in a fast‑paced team environment, working with attention to detail and quality Ability to meet deadlines and create effective content Ability to receive feedback on content enhancement Strong interpersonal skills and a disposition that is positive and professional Benefits World Relief offers a competitive benefits package and employee discount program for full‑time, regular, and part‑time (25+ hours per week) employees. The organization’s well‑being program has received the Gold‑level Cigna Healthy Workforce Designation for exceeding core components including leadership and culture, program foundations and execution, and whole person health. Equal Employment Opportunity & Religious Requirements Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing. For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964. Job Details Seniority level: Not Applicable Employment type: Full‑time Job function: Marketing, Public Relations, and Writing/Editing Industries: Non‑profit Organizations #J-18808-Ljbffr