Graphic Designer Job at Steele Brands Management LLC in Wayzata

Description We are looking for a brand-obsessed, concept-driven Graphic Designer who wants to do far more than push pixels. This is a role for someone who wants to shape a fast-growing, national lifestyle brand and influence how hundreds of thousands of people experience CRISP & GREEN and PURALIMA every day. We’re looking for a creative partner! Someone who: Loves ideating AND executing Thinks in campaigns, stories, and brand worlds Wants to participate in concepting Thrives in a fast-paced, entrepreneurial environment Wants to build something real and lasting The Graphic Designer plays a central role in defining and growing the visual identity of CRISP & GREEN and PURALIMA. Guided by brand strategy and creative direction, this person creates fresh, high-quality visual assets across digital, social, in-store, environmental, packaging, campaigns, events, and more. This person is equally comfortable sketching ideas for a new seasonal menu direction as they are laying out a printed piece or working with a photographer on mood + composition. RESPONSIBILITIES: Creative Ideation + Brand Building Participate in creative development from concept to execution—bringing original ideas, visual POV, and brand-first thinking Contribute to campaign development, naming, seasonal creative concepts, and cross-brand initiatives Help evolve the visual identity systems for CRISP & GREEN and PURALIMA as we expand nationally Design Execution Create high-quality, on-brand designs across a wide range of deliverables (menus, social, digital ads, in-store signage, packaging, merchandising, franchise sales collateral, product launches, etc.) Build polished mockups and prototypes to bring ideas to life Develop storyboards, shot lists, and art direction for photo + video content Translate strategy and marketing briefs into compelling visual concepts Content Creation Support and co-lead photo and video shoots, including styling, shot composition, lighting direction, and asset oversight Use strong photography and photo-editing skills to produce content that aligns with our brand world Partner with social media and marketing teams to ideate and create content that performs (platform-specific best practices, trend-aware, thumb-stopping) Cross-Functional Collaboration Work with cross-functional partners across marketing, menu innovation, franchise development, operations, and local store marketing Support franchisees with creative requests while protecting brand integrity Ensure assets are organized, accessible, and updated using modern workflows and systems Innovation + Trends Stay on top of emerging design, food, fashion, culture, wellness, and social trends Identify modern creative opportunities: motion graphics, UX/UI enhancements, environmental design, AR content, etc. Help push the creative bar higher every quarter Requirements Bachelor’s degree in related field preferred 3–5+ years of experience in brand, digital, or lifestyle design Strong portfolio demonstrating brand building, conceptual thinking, and multi-channel design Expert in Adobe Creative Cloud; familiarity with Figma and motion tools a plusStrong eye for photography, styling, and visual storytelling Experience working with (or appetite to learn) environmental design, packaging, or merch Thrives in a fast-paced growth environment and comfortable with evolving priorities Self-starter who brings energy, ideas, and proactive thinking Passion for health, wellness, lifestyle, hospitality, or food is a plus #J-18808-Ljbffr