TC Academy at Teachers College is hiring: Marketing Coordinator in New York

Marketing Coordinator Join TC Academy at the forefront of educational innovation! The Marketing Coordinator will ignite the visibility and impact of TC Academy’s transformative learning programs across four dynamic sectors: cutting‑edge professional development, executive education, precollege programs, and lifelong learning initiatives. In this role you will orchestrate multi‑channel campaigns, create engaging content, and leverage digital platforms to amplify reach. You will thrive in a fast‑paced academic environment and be passionate about connecting learners with life‑changing educational opportunities. Key Responsibilities Project and Campaign Coordination Coordinate multi‑channel marketing campaigns from conception through completion, ensuring timely delivery and adherence to project timelines Collaborate with internal stakeholders across academic departments, student services, and external vendors for integrated marketing initiatives Manage project workflows, track deliverables, and coordinate resources to meet campaign objectives Support development and implementation of recruitment campaigns for non‑credit and professional development programs Assist with campaign performance analysis and provide regular progress reports to senior marketing staff Content and Digital Marketing Development and Coordination Create compelling marketing content for diverse audiences including working professionals, executives, educators, administrators, high school students and families, and lifelong learners Develop and design copy for program materials, digital platforms, email campaigns, and website content that aligns with the department’s voice and TC Academy’s brand standards Collaborate with the Brand and Creative Studio team to ensure consistent messaging across all marketing materials Support content strategy development and maintain content calendars for various marketing channels Coordinate content reviews and approvals through appropriate College channels Social Media Creation and Management Develop and execute social media strategies across platforms including Facebook, Instagram, LinkedIn, and emerging platforms Create engaging social media content that showcases TC Academy’s offerings and success stories Monitor social media channels, respond to inquiries, and engage with followers to build community Track social media metrics and provide regular reporting on engagement, reach, and growth Stay current with social media trends and best practices to enhance Teachers College’s digital presence Event Coordination Support planning and execution of TC Academy events such as information sessions, workshops, seminars, and networking events Coordinate logistics for virtual and in‑person programs, including registration management, promotional materials, and post‑event follow‑up Collaborate with program directors and faculty to promote upcoming opportunities Assist with alumni relations events and advancement activities as needed Manage event marketing materials and ensure brand consistency across all communications Market Research Conduct research on market trends, competitor programs, and industry best practices across professional, executive, precollege, and lifelong learning segments Analyze target audiences to inform TC Academy marketing strategies Support data collection and analysis for market research initiatives Assist with survey development and data interpretation to guide marketing decision‑making Provide insights on emerging trends in professional development and learning marketing Vendor and Relationship Management Manage relationships with external marketing vendors, agencies, and service providers Coordinate vendor contracts, timelines, and deliverables in collaboration with senior staff Serve as primary point of contact for routine vendor communications and project coordination Assist with vendor selection processes and performance evaluations Maintain vendor database and ensure compliance with College procurement policies Reporting and Analysis Develop and maintain marketing performance dashboards and reports for leadership review Track and analyze key performance indicators (KPIs) for marketing campaigns and initiatives Provide regular reporting on website analytics, email marketing metrics, social media performance, and campaign effectiveness Support budget tracking and reporting for TC Academy marketing activities Assist with the assessment of marketing ROI and recommend optimization strategies Qualifications Required Qualifications Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field 1–3 years of professional experience in marketing, communications, or related field Strong written and verbal communication skills with excellent attention to detail Demonstrated experience with social media management and content creation Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Experience with project coordination and managing multiple priorities simultaneously Knowledge of digital marketing principles and best practices Strong organizational skills and ability to work independently as well as collaboratively Familiarity with WordPress and the T4 web content management system Graphic design skills and experience with visual content creation using Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign) Experience with marketing automation tools and the SalesForce CRM system Preferred Qualifications Experience in precollege, professional development, executive education, continuing education, or adult learning marketing Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) Knowledge of Google Analytics, SEO principles, and digital advertising Experience with event planning and coordination Experience with video production and multimedia content development Knowledge of accessibility standards and inclusive marketing practices Essential Skills and Competencies Creative problem‑solving abilities and innovative thinking Strong analytical skills and comfort with data interpretation Excellent interpersonal skills and ability to work with diverse constituencies Adaptability and flexibility in a fast‑paced academic environment Professional demeanor and ability to represent Teachers College effectively Interest in professional development, lifelong learning, and TC Academy’s mission of advancing educational and professional practice Working Conditions and Environment Standard business hours with occasional evening and weekend work for events and campaigns Hybrid work arrangements are available by arrangement with the manager, typically 3 days in the office and 2 days remote, dependent upon operational needs Fast‑paced collaborative environment requiring strong multitasking abilities Regular interaction with faculty, staff, students, and external partners Travel may be required for off‑campus events and activities Compensation and Benefits Teachers College offers a competitive compensation package commensurate with experience and qualifications. Our comprehensive benefits package includes: Health, dental, and vision insurance Retirement savings plan with College contribution Generous paid time off and holiday schedule Professional development opportunities and tuition assistance Access to Columbia University libraries and facilities Transit benefits and flexible spending accounts Life and disability insurance coverage Application Instructions To apply, please submit the following materials: Cover letter detailing your interest in Teachers College and qualifications for this position Current resume highlighting relevant experience and skills Portfolio of marketing work samples (optional but strongly encouraged) Three professional references with contact information #J-18808-Ljbffr