As a Media Planner, you will develop tactical plans and provide data-driven recommendations to meet client objectives, requiring a strong understanding of client brand goals and media channels. You'll manage timelines, deliverables, and budgets, while collaborating with internal teams and clients to drive successful media strategies, and staying up-to-date on media research and tools to deliver high-quality results.
A Day in the Life:
- Develop and implement comprehensive media plans and campaigns that drive business results for assigned brands.
- Analyze audience behaviors and media consumption habits to inform media plans and recommend effective tactics and partners.
- Create and maintain accurate documentation, including flowcharts, media buy authorizations, and budgets, to ensure quality assurance and issue escalation.
- Collaborate with cross-functional teams to improve performance, resolve issues, and build strong relationships with internal and external stakeholders.
- Provide exceptional client service, managing expectations and deliverables, and participating in client and vendor meetings to drive business growth.
- Foster a positive and inclusive team environment, providing training and guidance to junior team members and ensuring timely and efficient project completion.
What you will need:
- Bachelor's degree (preferred), with 1+ year of related media work experience.
- Competent in advanced Microsoft Excel functions, including charts, graphs, pivot tables, and VLOOKUP.
- Strong organizational and time management skills, with ability to multitask, manage multiple projects, and prioritize tasks to meet deadlines.
- Excellent communication and presentation skills, with ability to express ideas clearly and concisely.
- Inquisitive and proactive approach to work.
- Ability to establish a professional demeanor, communicate effectively, and influence others, with a strong desire to learn, grow, and contribute to the team's success.
- My Time Off (MTO) – our flexible approach to time off that allows you to take the time you need and enjoy it!
- Career Progression - we offer personalized development opportunities and clear career pathways.
- Health and wellbeing programs that provide you access to different services and offerings to prioritize your health.
- Company Savings Plans to help you plan for the future.
- Parental Leave benefits for all new parents.
$60,000 - $80,000 annually.
SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner – part consultancy, part data, part advanced analytics, part marketing technology company, part media agency – that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.