Position Overview
GoodTalk is looking for a hands‑on, highly organized Social Media Strategist to own and grow the GoodTalk brand social accounts. This high‑accountability role focuses on strategy, execution, content packaging, analytics, and community building across GoodTalk’s socials.
You’ll work closely with company leadership, marketing, and content teams to plan and publish content, develop a consistent voice, and drive measurable growth and engagement.
Key Responsibilities
Own day‑to‑day management of the @goodtalk Instagram handle and coordinate content support and posting for @thegoodtalkshow.
Develop and execute an overall social media strategy in line with brand direction and guidelines.
Coordinate collaborative posts with internal team members and partners when needed.
Plan and execute new release announcements and content (music, merch, shows, etc.).
Write all captions and ensure they are aligned with brand voice and approved by relevant stakeholders.
Build and maintain a comprehensive content calendar covering:
GoodTalk Show content
New releases
Anniversaries and milestones
Clothing and merch drops
Lifestyle and culture content
Ensure consistent posting, reposting, and engagement (comments, replies, story interactions) to build awareness and community.
Execute posting for merchandising and product rollouts.
Lead community management, including features like IG broadcast channels and other engagement tools.
Stay current on new platform features, trends, and best practices, and recommend ways to incorporate them into GoodTalk’s social strategy.
Provide weekly growth analytics reports (followers, reach, engagement, etc.) to internal stakeholders.
Provide monthly KPI breakdowns, including follower growth, engagement rates, reach, top‑performing posts, and key learnings/experiments to test next.
Regularly sync with leadership, marketing, and content teams to align on priorities and performance.
GoodTalk Show Specific Tasks
Review each episode and select timestamps for social clips.
Share timestamps with video editors / social clip editors for content creation.
Coordinate posting of these clips on the @goodtalk & @thegoodtalkshow Instagram accounts.
Help maintain The GoodTalk Show Patreon, including uploading episodes and bonus content, assisting with programming, descriptions, and content organization, and supporting strategies to drive Patreon subscriptions and engagement.
Qualifications
2+ years of experience in social media management, strategy, or digital marketing (entertainment, music, podcasting, or culture‑focused brands a plus).
Proven experience growing and managing an Instagram account or similar social channels.
Strong understanding of social content formats (Reels, Stories, carousels, collab posts, etc.).
Excellent copywriting skills with the ability to match and maintain a consistent brand voice.
Comfortable working with content calendars, scheduling tools, and analytics dashboards.
Strong organizational skills and attention to detail; able to manage multiple posts, releases, and campaigns at once.
Data‑driven mindset with the ability to interpret metrics and propose experiments based on performance.
Collaborative, proactive, and comfortable working closely with leadership and cross‑functional teams.
Familiarity with Patreon or subscription content platforms is a plus.
Seniority Level
Entry Level
Employment Type
Full‑time
Job Function
Marketing and Sales
Referrals increase your chances of interviewing at GoodTalk by 2x.
Get notified about new Social Media Strategist jobs in New York, NY .
#J-18808-Ljbffr
In Summary: GoodTalk is looking for a hands‑on, highly organized Social Media Strategist to own and grow the GoodTalk brand social accounts . This high‑accountability role focuses on strategy, execution, content packaging, analytics, and community building across GoodTalk's socials .
En Español: GoodTalk está buscando un estratega de redes sociales muy organizado para poseer y hacer crecer las cuentas sociales de la marca GoodTalk. Esta función de alta responsabilidad se centra en la estrategia, ejecución, empaquetamiento de contenidos, análisis y construcción de comunidades a través de los socials de Good Talk. Trabajará estrechamente con el liderazgo corporativo, marketing y equipos de contenido para planificar y publicar contenido, desarrollar una voz consistente y impulsar un crecimiento y compromiso medibles. Responsabilidades clave gestión diaria de @goodtalk Own and coordinate content support and posting for the Instagramtalks. Manténgase informado sobre las nuevas características, tendencias y mejores prácticas de la plataforma y recomiende formas de incorporarlas en la estrategia social de GoodTalk. Proporcione informes semanales de análisis del crecimiento (seguidores, alcance, compromiso, etc.) a los interesados internos. Provea desgloses mensuales de KPI, incluido el crecimiento de seguidores, tasas de participación, alcanzamiento, publicaciones con mejor rendimiento y aprendizajes/experimentaciones clave para probar lo siguiente. Sincronice regularmente con equipos de liderazgo, marketing y contenido para alinearse con prioridades y desempeño. Revise tareas específicas de Good Talk cada episodio y seleccione clips sociales. Comparte etiquetas de tiempo con editores de video / clipistas sociales para creación de contenidos. Coordine la publicación de estos clips en las cuentas @goodtalk & @the goodhow Instagram. Ayuda a mantener las habilidades de gestión de carros de caricatería de contenido de GoodTalks, programas de presentación de noticias y servicios personalizados, así como una gran experiencia en la administración de mensajería de voz y suscripción de contenidas, además de tener un conocimientos avanzadas de 2+ años de capacidad para organizar o manejar las redes sociales (conformaciones de música, soporte a través de medios de comunicación). Trabajar cómodamente con calendarios de contenido, herramientas de programación y paneles analíticos. Fuertes habilidades organizativas y atención al detalle; capaz de administrar múltiples publicaciones, lanzamientos y campañas a la vez. Mentalidad basada en datos con capacidad para interpretar métricas y proponer experimentos basados en el rendimiento. Colaborador, proactivo y cómodo trabajando estrechamente con los equipos de liderazgo y interfuncionales. Familiarización con Patreon o plataformas de contenido de suscripción es una ventaja.