Media Relations Specialist Job at Veteran Benefits Guide in Las Vegas

We are seeking a dynamic and proactive media relations specialist to lead and manage our company’s public image through strategic engagement with media outlets and the public. The ideal candidate will be responsible for building and maintaining strong relationships with journalists, ensuring consistent and accurate messaging across all media platforms, handling media inquiries, and contributing to the overall strategic communications plan. This role also plays a key part in crisis communications and brand reputation management.

Essential Functions

• Develop and maintain relationships with media outlets, journalists, and advocates to effectively promote the company’s brand and mission.
• Draft compelling press releases, media statements, talking points, and other communications materials in AP style.
• Coordinate and manage media interviews, press briefings, and public relations events, including press conferences.
• Create and maintain media kits and promotional materials.
• Monitor, track, and analyze media coverage to assess effectiveness and inform future strategy.
• Assist in preparing company spokespeople for media interactions and act as spokesperson when needed.
• Manage crisis communication efforts in coordination with leadership and legal teams to ensure effective communication.
• Handle incoming media inquiries and provide accurate, timely responses.
• Support social media engagement strategies, including drafting, posting, monitoring, and engaging with media and public audiences on key platforms.
• Conduct interviews and gather testimonials, including contacting clients and stakeholders.
• Utilize and manage the company’s advocacy platform to support media and public affairs initiatives.
• Contribute to content creation, including video shooting and editing for digital and social media platforms.
• Collaborate with cross-functional teams to align media messaging with broader marketing and communication goals.

Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.

Qualifications or Competency

• 5+ years of proven experience in media relations, public relations, or communications.
• Strong writing and editing skills, with a command of AP Style.
• Excellent interpersonal and verbal communication skills.
• Deep understanding of the media landscape, including emerging platforms and trends.
• Ability to work effectively under pressure and manage crisis communication scenarios.
• Proficient in social media management tools and platforms.
• Experience with video content creation (shooting/editing) is a plus.
• Experience using advocacy platforms is strongly preferred.
• Veteran status or experience working in a military support organization is highly desirable.

Education

• Bachelor’s degree in public relations, communications, journalism, or a related field.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Business Consulting and Services