Director of Marketing/Public Relations Job at Boydhcs in Carrollton

Now Hiring: Director of Marketing/Public Relations

Director of Marketing/Public Relations

Position:Director of Marketing/Public Relations

Salary Range:$60,000 - $70,000 annually

Job Summary:

Boyd Memorial Hospital is seeking a dedicated and experienced Director of Marketing to lead the execution, analysis/planning/control and evaluation of marketing and public relation efforts; build strategic relationships with the community/conduct a variety or outreach activities/and lead the outreach committee meetings.

Key Responsibilities:

1. Community Outreach and Education

• Creates an annual outreach plan.
• Develops plans to recruit, train and utilize volunteers.
• Attends relevant community meetings; participate in relevant councils and committees.
• Schedules outreach presentations and develop outreach materials.
• Coordinates special events including appreciation activities.
• Attend community fairs, career fairs and other community events to communicate the mission and vision of Boyd Healthcare services.
• Ensure close collaboration and coordination with external partners, informing them of the function and mission of the Healthcare System
• Maintain a calendar of outreach activities, including community events, workshops, appearances and other communication opportunities.
• Creates a annual fundraising plan that is in alignment with the hospital's strategic plan.
• Conducts activities related to establishing and managing annual giving campaigns, event planning, and fundraising activities.
• Supports and grows special events.
• Maintains accurate records and provides regular reports on goals in the fundraising plan.

3. Track and report performance.

• Salary and bonuses are based on the growth of the healthcare system.
• Increases in ER visits.
• Increases in Clinic visits.
• Increases in Swingbed admissions.
• Increases in Acute admissions.
• Increases in OP testing from outside physicians.
• Create regular hours for the Gift Shop.

5. Physician Recruitment

• Assist and coordinate the development of strategic physician recruitment plans.
• Performs interviews and screening processes to determine candidates' suitability.
• Create an onboarding process for newly hired Physicians for the healthcare organization.
• Participating in conferences, job fairs, and Physician Recruitment events.
• Visiting Physician practices to manage your understanding of the clinical requirements for recruitment purposes.
• Coordinate recruitment activities with HR personnel.
• Monitor and maintain the recruitment budget.
• Develop and maintain advertising for recruiting efforts.
• Maintain and manage outstanding communication with potential Physician candidates.

Qualifications:

• Education:Bachelor's degree in Marketing, Communications, or a related field preferred.
• Experience:Minimum of 1 years Marketing experience with social media management and content creation.
• Skills:Strong communication, problem-solving, and interpersonal skills. Proficiency in Microsoft Office Suite.
• Knowledge:Marketing analytics and reporting tools.

Physical Demands and Work Environment:

Physical Demands:

• Ability to sit, stand, and move around for extended periods.
• Capability to lift up to 25 pounds occasionally.
• Manual dexterity for office tasks.
• Standard office environment with occasional travel for recruitment or training activities.
• Adherence to workplace safety and confidentiality protocols.

For more information or to apply, please visit our Careers Page for a downloadable application, and email your resume to Human Resources at HR@boydhcs.org