IMTS Institute
Location: G-38, Ground Floor, Sec-3-Noida-201301, Behind HCL Building, Near the metro station Noida Sec-16
Job SummaryWe are looking for a detail-oriented SEO Executive specializing in On-Page Optimization tojoin our growing EdTech team. The ideal candidate will be responsible for implementing andmanaging on-page SEO strategies that improve website visibility, optimize content performance,and enhance the overall user experience, ultimately driving organic traffic and lead generation.
Department: Digital Marketing
Key Responsibilities
- Conduct comprehensive on-page SEO audits and implement optimization strategies.
- Optimize website content, meta titles, descriptions, headers, alt tags, and internal linking structure.
- Collaborate with content writers and developers to ensure SEO best practices are applied.
- Perform keyword research and integrate high-performing keywords into content.
- Monitor website performance using tools such as Google Analytics, Google Search Console, and SEMrush.
- Improve website speed, mobile responsiveness, and overall technical SEO factors affecting on-page ranking.
- Create and maintain SEO-friendly URLs, sitemaps, and schema markup.
- Track, analyze, and report on key SEO metrics to measure performance and ROI.
- Stay updated with the latest SEO trends, Google algorithm updates, and EdTech industry practices.
Required Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Information Technology, or a related field.
- 1–3 years of proven experience as an SEO Executive (On-Page), preferably within the EdTech industry.
- Strong understanding of on-page SEO techniques, Google ranking factors, and
Keyword optimization
- Hands-on experience with SEO tools such as SEMrush, Ahrefs, Moz, Yoast SEO, or Screaming Frog.
- Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress, Drupal).
- Proficiency in Google Analytics, Google Search Console, and keyword research tools.
- Excellent English writing skills with the ability to create and optimize content.
- Solid knowledge of on-page optimization strategies.
- Familiarity with Google algorithm updates and their impact on SEO performance.
- Good understanding of EXL (if this refers to a specific tool/process, clarify in JD).
- Strong time management and organizational skills.
Preferred Skills
- Strong analytical and problem-solving skills.
- Ability to work independently as well as collaboratively with cross-functional teams.
- Excellent written and verbal communication skills.
- Attention to detail and time management to meet deadlines.