Media Strategy Specialist
Mindgruve is a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation.
Location: Mexico City (hybrid model)
Job Description: Mindgruve seeks a Media Strategy Specialist I, motivated and results‑oriented, for our Mexico City office. The candidate will proactively identify opportunities and stay current with the latest industry trends and best practices.
Responsibilities
- Develop integrated media strategies across Paid Media platforms and marketplaces.
- Manage campaign budgets to achieve client objectives and KPIs.
- Create pacing reports across multiple channels.
- Communicate with vendors and internal teams regarding media placement.
- Maintain client‑oriented dashboards.
- Interpret website data on traffic patterns, order volume, conversion, navigation behavior, product selection, and more.
- Deliver online and digital reports to internal teams and clients regarding budget, campaign performance, and testing results.
Requirements
- Bachelor’s degree in Marketing, Communication, or related fields.
- Experience in planning and/or buying digital media.
- Preferred experience across retail, paid social, paid search, display, video, CTV, native, or DOOH, including programmatic commerce teams.
- Familiarity with Campaign Manager 360 or comparable ad‑tech platforms.
- Practical knowledge of media research tools (IMS, GWI, MRI, Nielsen, ComScore, Simmons, etc.).
- Professional and personal integrity.
- Advanced English proficiency (essential).
Benefits
- Professional development opportunities.
- Collaborative and dynamic work environment.
- Work‑life balance and flexibility.
- Competitive salary and benefits above legal requirements.
Compensation
Compensation will be commensurate with experience. For eligible full‑time employees, we offer a competitive benefits package including medical, dental, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching.
Equal Opportunity Statement
Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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