Universal Music Group
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Senior Director, Marketing UM Latino
role at
Universal Music Group .
We are UMG, the Universal Music Group, the world’s leading music company. We are committed to artistry, innovation, and entrepreneurship. We own and operate businesses in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, produce, distribute, and promote critically acclaimed and commercially successful music worldwide.
How We LEAD This person will oversee day‑to‑day marketing and project management as a Senior Director, Marketing at UM Latino. The role involves handling multiple projects simultaneously and managing all marketing and promotional activity, including audience development initiatives and long‑term projects. Additional responsibilities include developing marketing strategies with technology partners, digital developers, and social media, securing support from internal and external partners, working with agency partners, and overseeing execution of progressive marketing strategies and campaigns.
How You'll CREATE
Responsible for the planning, development, strategy, and execution of artist projects/releases
Work closely with artists and their representatives to define marketing objectives
Execute marketing initiatives to build campaigns from the ground up
Oversee campaign execution with a focus on audience development
Direct and manage creative processes for internal and external partnerships
Manage, interpret, and report on the performance of campaign initiatives in partnership with cross‑functional teams
Drive progressive marketing campaigns and inspire innovation across the team, building new processes to bring campaigns to life
Bring Your VIBE
6 years of experience in marketing, primarily within a record label or entertainment environment
Ideally experience in and passion for global music marketing
Understanding of new technology and the marketplace powering today and tomorrow’s music industry
Experience in digital marketing, CRM, fan engagement, and analytics
Proven ability to build and manage strategic marketing partnerships and develop processes to keep those partnerships moving
Strong grasp of collaboration and asset management tools
Excellent presentation, communication, and analysis skills
Ability to handle multiple projects and operate effectively in a high‑pressure environment
Ability to forge excellent internal communication with team members and build professional working relationships
Creative, innovative, detail‑oriented, and resourceful
Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, including:
100% coverage for out‑patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year)
Lifetime fertility support allowance of $30,000 for plan participants
Student loan repayment assistance and tuition reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize time away from work, including:
Flexible Paid Time Off (PTO) for exempt employees
3‑weeks PTO for non‑exempt employees
2‑weeks paid winter break
10 company holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer.
We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Job Category: Marketing, Streaming & Digital Media
Salary Range: $68,640 – $148,535. The actual base salary offered depends on qualifications, experience, skills, education, and location.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries: Entertainment Providers
Location: Miami, FL
#J-18808-Ljbffr
Senior Director, Marketing UM Latino
role at
Universal Music Group .
We are UMG, the Universal Music Group, the world’s leading music company. We are committed to artistry, innovation, and entrepreneurship. We own and operate businesses in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, produce, distribute, and promote critically acclaimed and commercially successful music worldwide.
How We LEAD This person will oversee day‑to‑day marketing and project management as a Senior Director, Marketing at UM Latino. The role involves handling multiple projects simultaneously and managing all marketing and promotional activity, including audience development initiatives and long‑term projects. Additional responsibilities include developing marketing strategies with technology partners, digital developers, and social media, securing support from internal and external partners, working with agency partners, and overseeing execution of progressive marketing strategies and campaigns.
How You'll CREATE
Responsible for the planning, development, strategy, and execution of artist projects/releases
Work closely with artists and their representatives to define marketing objectives
Execute marketing initiatives to build campaigns from the ground up
Oversee campaign execution with a focus on audience development
Direct and manage creative processes for internal and external partnerships
Manage, interpret, and report on the performance of campaign initiatives in partnership with cross‑functional teams
Drive progressive marketing campaigns and inspire innovation across the team, building new processes to bring campaigns to life
Bring Your VIBE
6 years of experience in marketing, primarily within a record label or entertainment environment
Ideally experience in and passion for global music marketing
Understanding of new technology and the marketplace powering today and tomorrow’s music industry
Experience in digital marketing, CRM, fan engagement, and analytics
Proven ability to build and manage strategic marketing partnerships and develop processes to keep those partnerships moving
Strong grasp of collaboration and asset management tools
Excellent presentation, communication, and analysis skills
Ability to handle multiple projects and operate effectively in a high‑pressure environment
Ability to forge excellent internal communication with team members and build professional working relationships
Creative, innovative, detail‑oriented, and resourceful
Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, including:
100% coverage for out‑patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year)
Lifetime fertility support allowance of $30,000 for plan participants
Student loan repayment assistance and tuition reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize time away from work, including:
Flexible Paid Time Off (PTO) for exempt employees
3‑weeks PTO for non‑exempt employees
2‑weeks paid winter break
10 company holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer.
We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Job Category: Marketing, Streaming & Digital Media
Salary Range: $68,640 – $148,535. The actual base salary offered depends on qualifications, experience, skills, education, and location.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries: Entertainment Providers
Location: Miami, FL
#J-18808-Ljbffr