NC State University
Digital Content Specialist
NC State University, Raleigh, North Carolina, United States, 27601
Digital Content Specialist – College of Veterinary Medicine (CVM)
The College of Veterinary Medicine (CVM) at NC State seeks a digital‑first communicator to develop, manage, and execute digital storytelling that advances the mission and visibility of the College. Reporting to the Head of Communications, Marketing and Outreach, this role bridges story and strategy, producing compelling, brand‑aligned content across the college’s digital ecosystem including the website, social media, and multimedia platforms. Responsibilities
Plan, write, edit, and publish content for the CVM website, social media, and other digital campaigns. Collaborate with colleagues to develop editorial calendars, pitch stories, and package content that highlights the college’s people, research, teaching and outreach. Ensure accuracy, accessibility, and compliance with NC State brand standards, editorial guidelines and AP style. Research and translate complex scientific, academic and medical topics into clear, engaging stories for varied audiences. Serve as lead writer or creator for high‑profile digital initiatives. Edit and provide feedback for content developed by others, maintaining brand voice, factual integrity, and professional standards. Advocate for best practices in web writing, integrated digital storytelling, and accessibility compliance. Manage and grow CVM’s social media presence across Facebook, Instagram, X, LinkedIn, BlueSky, and YouTube; develop strategies to expand reach, engagement and community connection. Lead live event coverage and create multimedia stories that reflect the CVM experience. Conceptualize and execute digital campaigns to amplify flagship events such as Day of Giving, Open House and research spotlights. Experiment with new formats, technologies, and storytelling techniques to keep the digital presence innovative and relevant. Create or coordinate graphics, photos, and other visual assets to support stories. Work with designers and developers to ensure cohesive presentation and user experience across platforms. Maintain editorial calendars, track assignments, and ensure projects meet quality and timeliness standards. Use analytics to evaluate story effectiveness and audience engagement. Support continuous improvement of processes for content planning, production and publication. Provide training and guidance to colleagues on content best practices, analytics and digital trends. Perform additional related duties as assigned. Qualifications
Education and Experience
Bachelor’s degree in communications, journalism, marketing, English, or a related field—or equivalent combination of training and experience. Required Skills
Proven excellence in writing, editing, and storytelling across digital and print platforms. Strong organizational skills and ability to manage multiple projects under tight deadlines. Preferred Qualifications
6–8 years of professional experience in digital communications, writing, and editing. Proven ability to translate complex academic/scientific information into content for broad audiences. Proficiency with content management systems (WordPress preferred), social media management tools, and analytics dashboards. Working knowledge of basic graphic design tools (e.g., Adobe Creative Suite, Canva), AP style, and NC State brand guidelines. Familiarity with SEO, web usability, and accessibility standards—preferably within higher education, science, or healthcare communications. Valid NC Driver’s License required
Equal Opportunity Employer
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability‑related accommodations in the application and interview process are welcome to contact 919‑513‑0574.
#J-18808-Ljbffr
The College of Veterinary Medicine (CVM) at NC State seeks a digital‑first communicator to develop, manage, and execute digital storytelling that advances the mission and visibility of the College. Reporting to the Head of Communications, Marketing and Outreach, this role bridges story and strategy, producing compelling, brand‑aligned content across the college’s digital ecosystem including the website, social media, and multimedia platforms. Responsibilities
Plan, write, edit, and publish content for the CVM website, social media, and other digital campaigns. Collaborate with colleagues to develop editorial calendars, pitch stories, and package content that highlights the college’s people, research, teaching and outreach. Ensure accuracy, accessibility, and compliance with NC State brand standards, editorial guidelines and AP style. Research and translate complex scientific, academic and medical topics into clear, engaging stories for varied audiences. Serve as lead writer or creator for high‑profile digital initiatives. Edit and provide feedback for content developed by others, maintaining brand voice, factual integrity, and professional standards. Advocate for best practices in web writing, integrated digital storytelling, and accessibility compliance. Manage and grow CVM’s social media presence across Facebook, Instagram, X, LinkedIn, BlueSky, and YouTube; develop strategies to expand reach, engagement and community connection. Lead live event coverage and create multimedia stories that reflect the CVM experience. Conceptualize and execute digital campaigns to amplify flagship events such as Day of Giving, Open House and research spotlights. Experiment with new formats, technologies, and storytelling techniques to keep the digital presence innovative and relevant. Create or coordinate graphics, photos, and other visual assets to support stories. Work with designers and developers to ensure cohesive presentation and user experience across platforms. Maintain editorial calendars, track assignments, and ensure projects meet quality and timeliness standards. Use analytics to evaluate story effectiveness and audience engagement. Support continuous improvement of processes for content planning, production and publication. Provide training and guidance to colleagues on content best practices, analytics and digital trends. Perform additional related duties as assigned. Qualifications
Education and Experience
Bachelor’s degree in communications, journalism, marketing, English, or a related field—or equivalent combination of training and experience. Required Skills
Proven excellence in writing, editing, and storytelling across digital and print platforms. Strong organizational skills and ability to manage multiple projects under tight deadlines. Preferred Qualifications
6–8 years of professional experience in digital communications, writing, and editing. Proven ability to translate complex academic/scientific information into content for broad audiences. Proficiency with content management systems (WordPress preferred), social media management tools, and analytics dashboards. Working knowledge of basic graphic design tools (e.g., Adobe Creative Suite, Canva), AP style, and NC State brand guidelines. Familiarity with SEO, web usability, and accessibility standards—preferably within higher education, science, or healthcare communications. Valid NC Driver’s License required
Equal Opportunity Employer
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability‑related accommodations in the application and interview process are welcome to contact 919‑513‑0574.
#J-18808-Ljbffr