ID.me
Senior Product Marketing Manager, Work Profiles & Business User Authentication
ID.me, Mountain View, California, us, 94039
Senior Product Marketing Manager, Work Profiles & Business User Authentication
Mountain View, California, United States Company Overview
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800‑63‑3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. Role Overview
Location: Mountain View, CA (Full-time in-office) ID.me is seeking a Senior Product Marketing Manager, Work Profile + Business User Authentication (BUA) to define and drive how our enterprise authentication products deliver value to business customers. This two‑sided product set helps businesses prove eligibility of people for loyalty and community programs, and to authorize business transactions. The role connects our authentication and verification solutions to the organizations that rely on them to securely manage external business user access — vendors, partners, and contractors — with regulatory compliance, low friction, and high trust. You’ll own go‑to‑market strategy, positioning, and sales enablement for our Work Profile + Business User Authentication products, ensuring customers understand how ID.me helps them validate legitimate organizations, link verified employees to their employers, and prevent fraud before it starts. Responsibilities
Define the product marketing strategy for ID.me’s Business User Authentication products, aligning to enterprise segments and regulatory‑driven industries. Develop differentiated messaging that highlights how BUA helps organizations prevent fraud, improve customer satisfaction, and meet compliance standards. Translate insights from market trends — including rising identity fraud, data decay, and job mobility — into clear value propositions that underscore why organizations need a better way to manage external user trust. Partner with Product to ensure our roadmap reflects the needs of security, compliance, and IT buyers. Lead end‑to‑end GTM planning for new BUA capabilities, integrations, and launches. Partner with Demand Gen, Content, Growth, Sales, and Enablement to launch products and build and activate multi‑channel campaigns that drive awareness and adoption. Develop storytelling frameworks that elevate ID.me’s differentiators — such as our phishing‑resistant AAL2 authentication and 75 M+ verified IAL2 identities. Develop top‑of‑funnel through sales enablement marketing assets and experiences, including demos, competitive comparisons, and more. Ensure consistent and compliant messaging across marketing materials, product pages, field assets, and other channels. Conduct market and competitive analysis to understand how business identity and workforce lifecycle management are evolving. Leverage insights from customer conversations, RFPs, and proof‑of‑concept feedback to sharpen positioning. Represent the voice of the enterprise customer and the member within Product, advocating for frictionless yet secure solutions that address the limitations of legacy identity proofing and unverified registration processes. Create enablement materials (decks, product briefs, case studies) that equip Sales to articulate the business impact of BUA — from reducing fraud losses to enabling secure digital collaboration. Partner with Customer Success to develop adoption playbooks and industry‑specific value stories. Support key customer engagements and analyst relations with clear, trusted narratives about ID.me’s business verification leadership. Market & Member Insight
Conduct competitive and category analysis to understand how digital identity, authentication, and privacy are evolving. Leverage insights from member behavior, feedback, and experimentation to inform positioning, messaging, and roadmap priorities. Champion the voice of both members and customers within ID.me’s product development process. Key Performance Indicators
Market Adoption: Growth in enterprise deployments and business user verifications. Pipeline Health: Product‑attributed opportunities, win rates, and influenced revenue. Sales Enablement Impact: Utilization and effectiveness of enablement materials. Retention & Expansion: Renewals and upsell success within key verticals. Market Awareness: Share of voice and thought leadership in trust and authentication categories. Qualifications
8–12 years of experience in B2B, B2B2C, or SaaS product marketing, preferably in cybersecurity, identity, or enterprise software. Passion for complex technical software. Proven success developing positioning, messaging, and GTM strategies for enterprise or developer products. Experience working closely with Sales, Product, and Legal to bring compliant and high‑impact products to market. Excellent written and verbal communication skills, with the ability to translate technical concepts into business value. Data‑driven mindset with experience setting and measuring marketing KPIs. Demonstrated ability to influence cross‑functional teams and executive stakeholders. Curiosity about how trust, compliance, and authentication technologies create business value. Comfort working in a fast‑paced, mission‑driven, high‑growth environment. Compensation & Benefits
Annual base salary: $200,000 – $243,000 USD. Bonus, equity and benefits will be determined based on experience, skills, education, relevant training, geographical location and role. ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts, basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, unlimited paid time off subject to the policy, short‑ and long‑term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit. EEO Statement
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me’s policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
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Mountain View, California, United States Company Overview
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800‑63‑3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. Role Overview
Location: Mountain View, CA (Full-time in-office) ID.me is seeking a Senior Product Marketing Manager, Work Profile + Business User Authentication (BUA) to define and drive how our enterprise authentication products deliver value to business customers. This two‑sided product set helps businesses prove eligibility of people for loyalty and community programs, and to authorize business transactions. The role connects our authentication and verification solutions to the organizations that rely on them to securely manage external business user access — vendors, partners, and contractors — with regulatory compliance, low friction, and high trust. You’ll own go‑to‑market strategy, positioning, and sales enablement for our Work Profile + Business User Authentication products, ensuring customers understand how ID.me helps them validate legitimate organizations, link verified employees to their employers, and prevent fraud before it starts. Responsibilities
Define the product marketing strategy for ID.me’s Business User Authentication products, aligning to enterprise segments and regulatory‑driven industries. Develop differentiated messaging that highlights how BUA helps organizations prevent fraud, improve customer satisfaction, and meet compliance standards. Translate insights from market trends — including rising identity fraud, data decay, and job mobility — into clear value propositions that underscore why organizations need a better way to manage external user trust. Partner with Product to ensure our roadmap reflects the needs of security, compliance, and IT buyers. Lead end‑to‑end GTM planning for new BUA capabilities, integrations, and launches. Partner with Demand Gen, Content, Growth, Sales, and Enablement to launch products and build and activate multi‑channel campaigns that drive awareness and adoption. Develop storytelling frameworks that elevate ID.me’s differentiators — such as our phishing‑resistant AAL2 authentication and 75 M+ verified IAL2 identities. Develop top‑of‑funnel through sales enablement marketing assets and experiences, including demos, competitive comparisons, and more. Ensure consistent and compliant messaging across marketing materials, product pages, field assets, and other channels. Conduct market and competitive analysis to understand how business identity and workforce lifecycle management are evolving. Leverage insights from customer conversations, RFPs, and proof‑of‑concept feedback to sharpen positioning. Represent the voice of the enterprise customer and the member within Product, advocating for frictionless yet secure solutions that address the limitations of legacy identity proofing and unverified registration processes. Create enablement materials (decks, product briefs, case studies) that equip Sales to articulate the business impact of BUA — from reducing fraud losses to enabling secure digital collaboration. Partner with Customer Success to develop adoption playbooks and industry‑specific value stories. Support key customer engagements and analyst relations with clear, trusted narratives about ID.me’s business verification leadership. Market & Member Insight
Conduct competitive and category analysis to understand how digital identity, authentication, and privacy are evolving. Leverage insights from member behavior, feedback, and experimentation to inform positioning, messaging, and roadmap priorities. Champion the voice of both members and customers within ID.me’s product development process. Key Performance Indicators
Market Adoption: Growth in enterprise deployments and business user verifications. Pipeline Health: Product‑attributed opportunities, win rates, and influenced revenue. Sales Enablement Impact: Utilization and effectiveness of enablement materials. Retention & Expansion: Renewals and upsell success within key verticals. Market Awareness: Share of voice and thought leadership in trust and authentication categories. Qualifications
8–12 years of experience in B2B, B2B2C, or SaaS product marketing, preferably in cybersecurity, identity, or enterprise software. Passion for complex technical software. Proven success developing positioning, messaging, and GTM strategies for enterprise or developer products. Experience working closely with Sales, Product, and Legal to bring compliant and high‑impact products to market. Excellent written and verbal communication skills, with the ability to translate technical concepts into business value. Data‑driven mindset with experience setting and measuring marketing KPIs. Demonstrated ability to influence cross‑functional teams and executive stakeholders. Curiosity about how trust, compliance, and authentication technologies create business value. Comfort working in a fast‑paced, mission‑driven, high‑growth environment. Compensation & Benefits
Annual base salary: $200,000 – $243,000 USD. Bonus, equity and benefits will be determined based on experience, skills, education, relevant training, geographical location and role. ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts, basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, unlimited paid time off subject to the policy, short‑ and long‑term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit. EEO Statement
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me’s policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
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