ExecutivePlacements.com
Vice President, Growth Marketing - Remote
ExecutivePlacements.com, New York, New York, us, 10261
Vice President, Growth Marketing – Remote
Experian is a global data and technology company that helps businesses and consumers unlock opportunities by leveraging data, analytics and software. This Vice President of Growth Marketing will own growth activities for Experian’s Marketing Services business, ensuring that brands have impactful interactions with customers through data‑driven insights and collaborative solutions.
What you’ll be doing
Develop and execute a comprehensive marketing strategy that positions Experian as a market leader in the advertising technology and marketing space.
Orchestrate integrated marketing campaigns across digital, content and partnerships that produce high‑quality leads.
Manage a cross‑channel budget that maximizes ROI.
Establish best practices that promote standardisation and minimise time to market.
Mentor and manage a team of approximately 10 people, fostering a culture of innovation, accountability, and collaboration.
Develop critical metrics and marketing reports for the executive team based on OKRs, measure performance, assess against goals and adjust strategy accordingly.
Qualifications
15+ years in marketing, product marketing, strategy or related field, with 10+ years in senior marketing leadership roles.
Commanding understanding of data‑driven marketing, agencies and the advertising technology landscape.
Proven experience leading and scaling marketing teams and activities.
Direct experience in performance and channel marketing, strategic business development or other cross‑functional marketing.
Deep understanding of go‑to‑market strategies, segmentation, customer journey mapping and messaging frameworks.
Demonstrable experience in end‑to‑end product and value proposition development, content creation and go‑to‑market execution.
Exceptional stakeholder management skills, with the ability to influence at all levels and build trusted cross‑functional relationships.
Excellent written and visual communication skills, with the ability to create polished, clear, concise and streamlined material.
Data‑driven mindset with a strong grasp of market analysis and customer research.
Strategic thinker who can creatively solve problems and understand competitive context to drive results while investing for a better future.
Benefits & Perks
Comprehensive executive level total rewards package.
Ability to work remotely in the US, hybrid, or in‑office.
Flexible time off including unlimited vacation, volunteer time off, and 12 paid holidays.
Inclusive culture with a focus on DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, and volunteering.
Experian is proud to be an Equal Opportunity and affirmative action employer. Innovation is an important part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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What you’ll be doing
Develop and execute a comprehensive marketing strategy that positions Experian as a market leader in the advertising technology and marketing space.
Orchestrate integrated marketing campaigns across digital, content and partnerships that produce high‑quality leads.
Manage a cross‑channel budget that maximizes ROI.
Establish best practices that promote standardisation and minimise time to market.
Mentor and manage a team of approximately 10 people, fostering a culture of innovation, accountability, and collaboration.
Develop critical metrics and marketing reports for the executive team based on OKRs, measure performance, assess against goals and adjust strategy accordingly.
Qualifications
15+ years in marketing, product marketing, strategy or related field, with 10+ years in senior marketing leadership roles.
Commanding understanding of data‑driven marketing, agencies and the advertising technology landscape.
Proven experience leading and scaling marketing teams and activities.
Direct experience in performance and channel marketing, strategic business development or other cross‑functional marketing.
Deep understanding of go‑to‑market strategies, segmentation, customer journey mapping and messaging frameworks.
Demonstrable experience in end‑to‑end product and value proposition development, content creation and go‑to‑market execution.
Exceptional stakeholder management skills, with the ability to influence at all levels and build trusted cross‑functional relationships.
Excellent written and visual communication skills, with the ability to create polished, clear, concise and streamlined material.
Data‑driven mindset with a strong grasp of market analysis and customer research.
Strategic thinker who can creatively solve problems and understand competitive context to drive results while investing for a better future.
Benefits & Perks
Comprehensive executive level total rewards package.
Ability to work remotely in the US, hybrid, or in‑office.
Flexible time off including unlimited vacation, volunteer time off, and 12 paid holidays.
Inclusive culture with a focus on DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, and volunteering.
Experian is proud to be an Equal Opportunity and affirmative action employer. Innovation is an important part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#J-18808-Ljbffr