Eko Health
Growth Marketing Channel Manager
At Eko, we’re dedicated to providing healthcare professionals with industry-leading digital tools to hear and understand their patients’ hearts and lungs. Our smart stethoscope, powered by AI, enables clinicians to detect cardiopulmonary disease with higher accuracy, diagnose with more confidence, and manage treatment effectively.>
With over $165 M in funding from partners like 3M and the Mayo Clinic, Eko has become one of the fastest-growing digital health companies, doubling our customer base in the last year to over 500,000 clinicians across 4,000 U.S. hospitals.
Base pay: $110,000.00/yr – $124,000.00/yr
Role Overview This Growth Marketing Channel Manager will play a critical role in scaling and optimizing Eko’s B2C direct‑to‑consumer acquisition channels. The individual producer will own day‑to‑day management, optimization, and growth of marketing channels with relentless focus on ROAS, efficiency, incrementality, and scalable revenue.
Primary focus will be programmatic channels such as display, native, audio, and CTV. As those channels mature, the role may expand into paid social (Meta, TikTok, Pinterest), search (Google/Bing), affiliate marketing, or influencer/creator content.
Key Responsibilities
Lead and scale select B2C direct-to-consumer marketing channels, starting with programmatic display/native, and add additional channels as needed.
Build and manage full‑funnel acquisition strategies, prospecting new audiences and retargeting high‑intent users to grow incremental revenue at efficient ROAS.
Own the full channel lifecycle: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting.
Optimize channels by improving targeting, creative strategy, testing velocity, bid strategies, and landing page strategy to improve ROAS at scale.
Drive channel creative strategy and storytelling, developing clear, compelling narratives for each audience based on performance data.
Measurement, Reporting & Insights
Establish performance goals, KPIs, and tracking frameworks focused on ROAS and scalability.
Create structured channel and campaign reporting frameworks to derive actionable insights.
Build test plans and experimentation roadmaps to continuously improve channel performance.
Present weekly performance updates, insights, and optimization recommendations to cross‑functional stakeholders and leadership.
Collaborate with creative, content, eCommerce, and analytics teams to develop channel‑specific messaging and customer journeys.
Work with BI and data teams to develop attribution frameworks and reporting that drive decision making.
Manage third‑party vendors, affiliate partners, agencies, and media partners to maximize channel impact.
Strategic Growth & Innovation
Stay ahead of marketing, platform, and creative trends to identify new opportunities that keep Eko competitive.
Contribute insights and recommendations to shape Eko’s full‑funnel growth strategy, focusing on incrementality.
Qualifications
5+ years of experience in digital marketing at B2C direct‑to‑consumer companies.
Hands‑on experience in programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google, Bing) with at least $500 k monthly spend.
Proven success driving incremental, ROAS‑positive acquisition.
Strong analytical skills and experience interpreting performance data to drive optimization and scale.
Proficiency with Excel/Sheets, including pivot tables and core formulas like VLOOKUPs.
Ability to work with imperfect datasets and build structured reporting frameworks.
Strong understanding of full‑funnel marketing and balancing top‑ and bottom‑funnel investments.
Excellent communication, collaboration, and cross‑functional stakeholder management skills.
Track record of proactive problem‑solving and strategic thinking.
Experience in fast‑paced, high‑growth eCommerce startups with strong ROAS discipline and Q4 seasonality.
Bachelor’s degree.
Can Have
Familiarity with digital health, medtech, or healthcare audiences.
Experience with affiliate marketing, influencer marketing, or creator content marketing.
Benefits & Perks
Great Place to Work recognition (2020, 2021).
Paid‑time off.
Medical/Dental/Vision, Disability + Life Insurance.
One Medical membership.
Parental leave.
401(k) matching.
Work‑from‑home equipment stipend.
Flexible schedules.
Wellness programs (Wellness Wednesdays, Time off).
Wellness perks (Headspace, Ginger, Aaptiv, Physera).
Learning and development stipend.
Eko is elevating the way clinicians detect and monitor cardiac and respiratory disease by bringing together advanced sensors, patient and provider software, and AI‑powered analysis. Its FDA‑cleared platform is used by tens of thousands of clinicians treating millions of patients worldwide, in person and through telehealth.
Eko is a proud equal‑opportunity employer and welcomes people of diverse backgrounds, experiences, abilities, and perspectives. We celebrate diversity and are committed to building a diverse and inclusive team.
We may use artificial intelligence tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are made by humans. For more information about how your data is processed, please contact us.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Sales and Business Development
Industries Transportation, Logistics, Supply Chain and Storage
#J-18808-Ljbffr
With over $165 M in funding from partners like 3M and the Mayo Clinic, Eko has become one of the fastest-growing digital health companies, doubling our customer base in the last year to over 500,000 clinicians across 4,000 U.S. hospitals.
Base pay: $110,000.00/yr – $124,000.00/yr
Role Overview This Growth Marketing Channel Manager will play a critical role in scaling and optimizing Eko’s B2C direct‑to‑consumer acquisition channels. The individual producer will own day‑to‑day management, optimization, and growth of marketing channels with relentless focus on ROAS, efficiency, incrementality, and scalable revenue.
Primary focus will be programmatic channels such as display, native, audio, and CTV. As those channels mature, the role may expand into paid social (Meta, TikTok, Pinterest), search (Google/Bing), affiliate marketing, or influencer/creator content.
Key Responsibilities
Lead and scale select B2C direct-to-consumer marketing channels, starting with programmatic display/native, and add additional channels as needed.
Build and manage full‑funnel acquisition strategies, prospecting new audiences and retargeting high‑intent users to grow incremental revenue at efficient ROAS.
Own the full channel lifecycle: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting.
Optimize channels by improving targeting, creative strategy, testing velocity, bid strategies, and landing page strategy to improve ROAS at scale.
Drive channel creative strategy and storytelling, developing clear, compelling narratives for each audience based on performance data.
Measurement, Reporting & Insights
Establish performance goals, KPIs, and tracking frameworks focused on ROAS and scalability.
Create structured channel and campaign reporting frameworks to derive actionable insights.
Build test plans and experimentation roadmaps to continuously improve channel performance.
Present weekly performance updates, insights, and optimization recommendations to cross‑functional stakeholders and leadership.
Collaborate with creative, content, eCommerce, and analytics teams to develop channel‑specific messaging and customer journeys.
Work with BI and data teams to develop attribution frameworks and reporting that drive decision making.
Manage third‑party vendors, affiliate partners, agencies, and media partners to maximize channel impact.
Strategic Growth & Innovation
Stay ahead of marketing, platform, and creative trends to identify new opportunities that keep Eko competitive.
Contribute insights and recommendations to shape Eko’s full‑funnel growth strategy, focusing on incrementality.
Qualifications
5+ years of experience in digital marketing at B2C direct‑to‑consumer companies.
Hands‑on experience in programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google, Bing) with at least $500 k monthly spend.
Proven success driving incremental, ROAS‑positive acquisition.
Strong analytical skills and experience interpreting performance data to drive optimization and scale.
Proficiency with Excel/Sheets, including pivot tables and core formulas like VLOOKUPs.
Ability to work with imperfect datasets and build structured reporting frameworks.
Strong understanding of full‑funnel marketing and balancing top‑ and bottom‑funnel investments.
Excellent communication, collaboration, and cross‑functional stakeholder management skills.
Track record of proactive problem‑solving and strategic thinking.
Experience in fast‑paced, high‑growth eCommerce startups with strong ROAS discipline and Q4 seasonality.
Bachelor’s degree.
Can Have
Familiarity with digital health, medtech, or healthcare audiences.
Experience with affiliate marketing, influencer marketing, or creator content marketing.
Benefits & Perks
Great Place to Work recognition (2020, 2021).
Paid‑time off.
Medical/Dental/Vision, Disability + Life Insurance.
One Medical membership.
Parental leave.
401(k) matching.
Work‑from‑home equipment stipend.
Flexible schedules.
Wellness programs (Wellness Wednesdays, Time off).
Wellness perks (Headspace, Ginger, Aaptiv, Physera).
Learning and development stipend.
Eko is elevating the way clinicians detect and monitor cardiac and respiratory disease by bringing together advanced sensors, patient and provider software, and AI‑powered analysis. Its FDA‑cleared platform is used by tens of thousands of clinicians treating millions of patients worldwide, in person and through telehealth.
Eko is a proud equal‑opportunity employer and welcomes people of diverse backgrounds, experiences, abilities, and perspectives. We celebrate diversity and are committed to building a diverse and inclusive team.
We may use artificial intelligence tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are made by humans. For more information about how your data is processed, please contact us.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Sales and Business Development
Industries Transportation, Logistics, Supply Chain and Storage
#J-18808-Ljbffr