Anthropic
Product Marketing Manager, Claude Code
Anthropic, San Francisco, California, United States, 94199
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the Role We're looking for a strategic marketing leader to serve as our first head of marketing for Claude Code, Anthropic's AI coding agent. You'll own marketing strategy and execution with accountability for pipeline generation, marketing-sourced revenue, and driving business growth. Claude Code represents a paradigm shift in software engineering, and you'll translate this innovation into measurable marketing outcomes.
Key Responsibilities
Own Claude Code marketing strategy and execution with accountability for pipeline generation, marketing-sourced revenue, and qualified lead targets
Develop and execute multi-channel demand generation strategies that drive awareness and qualified pipeline across self-serve, product-led growth, and enterprise segments
Design and optimize the marketing funnel from awareness through qualified opportunity, establishing clear metrics, conversion benchmarks, and feedback loops at each stage
Partner closely with sales leadership to align on pipeline goals, territory coverage, and account-based marketing strategies for enterprise targets
Lead major product launches as integrated marketing campaigns—coordinating across teams to maximize trial adoption and pipeline generation
Build and manage marketing budget allocation across channels, campaigns, and programs; demonstrate clear ROI and continuously optimize spendEstablish marketing operations infrastructure including lead scoring, attribution modeling, campaign tracking, and reporting dashboards
Drive experimentation and growth marketing initiatives to improve conversion rates, reduce friction, and accelerate self-serve adoption
Own Claude Code's web presence, digital channels, and content strategy to drive organic discovery and inbound pipeline
You’re a Strong Fit If You Have
12+ years of marketing experience with significant focus on B2B demand generation and revenue marketing
Proven track record owning pipeline and marketing-sourced revenue targets; experience building predictable, scalable demand engines
Background marketing to developers or technical audiences—you understand how to reach builders authentically and what drives adoption in technical communities
Experience building integrated marketing programs across digital, content, events, community, and partner channels
Strong analytical capabilities with fluency in marketing operations, attribution modeling, and funnel optimization
History of building and scaling marketing teams, including hiring talent and establishing processes as organizations grow
Comfort operating as both strategist and operator—you can set the vision while rolling up your sleeves on execution in the early days
Deep understanding of product-led growth motions and self-serve conversion optimization
Experience partnering with sales on pipeline acceleration and account-based marketing
Excellent executive presence and communication skills; ability to present business cases and marketing strategy to leadership
Ideal Candidates May Also Have
Experience as a founding or early marketing leader at a developer tools or infrastructure company
Background in product management, growth product management, or developer relations
Familiarity with the modern developer tools ecosystem and AI/ML product landscape
Track record scaling marketing at high-growth startups through multiple stages of maturity
Experience with community-led growth and developer advocacy programs
International GTM experience and multi-region campaign execution
Technical background or engineering degree
Compensation Expected base compensation: $320,000 - $400,000 USD. Our total compensation package includes equity, benefits, and may include incentive compensation.
Logistics
Location: Hybrid policy—staff must be in one of our offices at least 25% of the time.
Education: Bachelor’s degree in a related field or equivalent experience required.
Visa sponsorship: We sponsor visas.
As set forth in Anthropic’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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About the Role We're looking for a strategic marketing leader to serve as our first head of marketing for Claude Code, Anthropic's AI coding agent. You'll own marketing strategy and execution with accountability for pipeline generation, marketing-sourced revenue, and driving business growth. Claude Code represents a paradigm shift in software engineering, and you'll translate this innovation into measurable marketing outcomes.
Key Responsibilities
Own Claude Code marketing strategy and execution with accountability for pipeline generation, marketing-sourced revenue, and qualified lead targets
Develop and execute multi-channel demand generation strategies that drive awareness and qualified pipeline across self-serve, product-led growth, and enterprise segments
Design and optimize the marketing funnel from awareness through qualified opportunity, establishing clear metrics, conversion benchmarks, and feedback loops at each stage
Partner closely with sales leadership to align on pipeline goals, territory coverage, and account-based marketing strategies for enterprise targets
Lead major product launches as integrated marketing campaigns—coordinating across teams to maximize trial adoption and pipeline generation
Build and manage marketing budget allocation across channels, campaigns, and programs; demonstrate clear ROI and continuously optimize spendEstablish marketing operations infrastructure including lead scoring, attribution modeling, campaign tracking, and reporting dashboards
Drive experimentation and growth marketing initiatives to improve conversion rates, reduce friction, and accelerate self-serve adoption
Own Claude Code's web presence, digital channels, and content strategy to drive organic discovery and inbound pipeline
You’re a Strong Fit If You Have
12+ years of marketing experience with significant focus on B2B demand generation and revenue marketing
Proven track record owning pipeline and marketing-sourced revenue targets; experience building predictable, scalable demand engines
Background marketing to developers or technical audiences—you understand how to reach builders authentically and what drives adoption in technical communities
Experience building integrated marketing programs across digital, content, events, community, and partner channels
Strong analytical capabilities with fluency in marketing operations, attribution modeling, and funnel optimization
History of building and scaling marketing teams, including hiring talent and establishing processes as organizations grow
Comfort operating as both strategist and operator—you can set the vision while rolling up your sleeves on execution in the early days
Deep understanding of product-led growth motions and self-serve conversion optimization
Experience partnering with sales on pipeline acceleration and account-based marketing
Excellent executive presence and communication skills; ability to present business cases and marketing strategy to leadership
Ideal Candidates May Also Have
Experience as a founding or early marketing leader at a developer tools or infrastructure company
Background in product management, growth product management, or developer relations
Familiarity with the modern developer tools ecosystem and AI/ML product landscape
Track record scaling marketing at high-growth startups through multiple stages of maturity
Experience with community-led growth and developer advocacy programs
International GTM experience and multi-region campaign execution
Technical background or engineering degree
Compensation Expected base compensation: $320,000 - $400,000 USD. Our total compensation package includes equity, benefits, and may include incentive compensation.
Logistics
Location: Hybrid policy—staff must be in one of our offices at least 25% of the time.
Education: Bachelor’s degree in a related field or equivalent experience required.
Visa sponsorship: We sponsor visas.
As set forth in Anthropic’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr