Confidential Company
VP, Creative Copy Market Access & Patient Support (Boston)
Confidential Company, Boston, Massachusetts, United States, 02298
Position Overview
As a senior creative leader, the VP, Creative Copy, sets the vision and drives the voice for integrated communications across market access, payer, and patient support initiatives. This individual brings a deep understanding of the strategic, scientific, and practical nuances of healthcare communications, partnering with clients, creative/art teams, strategy, and medical experts to deliver compelling storytelling and solutions that meet business and patient needs.
Key Responsibilities Own the creative direction for copy across all payer, access, and patient support projects, ensuring accuracy, engagement, and alignment with client and brand strategy. Lead, mentor, and inspire copywriters and cross-functional creative teams; foster a culture of innovation, accountability, and high standards. Oversee large portfolios and guide the creative ideation through execution over multiple brands, acting as primary creative contact for clients and internal partners. Develop messaging, campaigns, and copy platforms for AMCP dossiers, payer value stories, access campaigns, patient support materials, field resources, and digital/print assets. Collaborate with account, strategy, medical, and art leads to deliver cohesive, data-driven creative solutions for both HCPs and payers. Ensure scientific accuracy and regulatory compliance throughout all copy and bring expertise on US and global payer/market access requirements. Partner directly with client senior leadership on strategic planning, creative presentations, business growth, and new business pitches. Lead by example in presenting concept and strategy, driving agency reputation for creative excellence within the payer and patient services space. Oversee workflow, team utilization, and creative resourcing; identify and close skill gaps, coaching teams to new levels of performance.
Qualifications Bachelor's degree in a scientific, communications, or related field; advanced degree is a plus. 10+ years in healthcare/pharma agency copywriting, including 35+ years in creative leadership roles (VP/ACD/CD or higher), overseeing market access, payer, or patient support initiatives. Demonstrated expertise in developing compelling, fully integrated payer and market access campaigns and asset suites for diverse audiences. Deep knowledge of US and global payer environment, with a track record across AMCP, access value stories, reimbursement/patient access campaigns, and payer engagement. Proven ability to translate complex clinical/scientific data and value propositions into engaging copy for payers, providers, and patients. Masterful communication and presentation skills; comfortable driving both internal and client meetingsoften at the executive/brand leader level. Creative portfolio that showcases cross-platform/lifecycle work in market access, payer, and patient support services. Agency experience working with high-profile brands and multi-disciplinary teams, ideally in fast-paced, entrepreneurial, or start-up environments. Strong mentorship, organizational, and collaboration skills.
Preferred Experience launching high-science, specialty, or accelerated-approval brands. History of award-winning creative campaigns and agency leadership roles. PhD and PharmD preferred
Key Responsibilities Own the creative direction for copy across all payer, access, and patient support projects, ensuring accuracy, engagement, and alignment with client and brand strategy. Lead, mentor, and inspire copywriters and cross-functional creative teams; foster a culture of innovation, accountability, and high standards. Oversee large portfolios and guide the creative ideation through execution over multiple brands, acting as primary creative contact for clients and internal partners. Develop messaging, campaigns, and copy platforms for AMCP dossiers, payer value stories, access campaigns, patient support materials, field resources, and digital/print assets. Collaborate with account, strategy, medical, and art leads to deliver cohesive, data-driven creative solutions for both HCPs and payers. Ensure scientific accuracy and regulatory compliance throughout all copy and bring expertise on US and global payer/market access requirements. Partner directly with client senior leadership on strategic planning, creative presentations, business growth, and new business pitches. Lead by example in presenting concept and strategy, driving agency reputation for creative excellence within the payer and patient services space. Oversee workflow, team utilization, and creative resourcing; identify and close skill gaps, coaching teams to new levels of performance.
Qualifications Bachelor's degree in a scientific, communications, or related field; advanced degree is a plus. 10+ years in healthcare/pharma agency copywriting, including 35+ years in creative leadership roles (VP/ACD/CD or higher), overseeing market access, payer, or patient support initiatives. Demonstrated expertise in developing compelling, fully integrated payer and market access campaigns and asset suites for diverse audiences. Deep knowledge of US and global payer environment, with a track record across AMCP, access value stories, reimbursement/patient access campaigns, and payer engagement. Proven ability to translate complex clinical/scientific data and value propositions into engaging copy for payers, providers, and patients. Masterful communication and presentation skills; comfortable driving both internal and client meetingsoften at the executive/brand leader level. Creative portfolio that showcases cross-platform/lifecycle work in market access, payer, and patient support services. Agency experience working with high-profile brands and multi-disciplinary teams, ideally in fast-paced, entrepreneurial, or start-up environments. Strong mentorship, organizational, and collaboration skills.
Preferred Experience launching high-science, specialty, or accelerated-approval brands. History of award-winning creative campaigns and agency leadership roles. PhD and PharmD preferred