Nashville Public Radio
Executive Social Media & LinkedIn Specialist
Nashville Public Radio, Saint Louis, Missouri, United States, 63146
We are seeking a highly skilled Executive Social Media & LinkedIn Specialist to manage and grow the personal social media presence of the CEO of Rankings.io and the author of The Dreyer Sheet, a fast-growing industry newsletter for personal injury law firms.
LinkedIn will remain the primary platform—but this role will also oversee executive content distribution across emerging channels such as Instagram, Facebook, and TikTok, as well as support growth for in-person and virtual thought leadership.
This role is ideal for someone who knows how to transform an executive into a top-tier thought leader through strategic content, brand positioning, platform-specific storytelling, and high-performance growth tactics. You will amplify the CEO's voice, repurpose newsletter content, and grow influence across multiple digital and real-world touchpoints.
Responsibilities LinkedIn Strategy & Thought Leadership (Primary Responsibility)
Build and execute a LinkedIn-first content strategy aligned with the CEO's personal brand and The Dreyer Sheet
Turn newsletter insights, articles, recordings, videos, and interviews into high-performing LinkedIn posts
Develop hooks, frameworks, carousels, and series that drive reach and engagement
Maintain a consistent editorial calendar tied to Rankings.io SEO thought leadership and newsletter themes
Additional Platform Management (Instagram, Facebook, TikTok)
Repurpose LinkedIn and newsletter content into optimized posts for Instagram, Facebook, and TikTok
Create short-form video clips, reels, or social snippets from CEO interviews, speaking events, or recordings
Identify platform-specific growth opportunities and trends
Manage cross-channel consistency while tailoring messaging to each platform's best practices
On-Site Content & Event Support
Attend select CEO speaking engagements, industry events, or conferences (occasional travel required)
Capture real-time content such as behind-the-scenes clips, Q&A moments, photos, and social-ready video
Coordinate with event organizers to maximize visibility on social platforms
Ensure the CEO's thought leadership extends from the stage to the social feed with speed and polish
Growth & Optimization
Own follower and engagement growth across LinkedIn and secondary channels
Implement growth loops such as comment strategy, collaboration posts, creator tools, and optimized cadences
Optimize the CEO's profiles for visibility, authority, and conversions to The Dreyer Sheet
Continuously test new formats, hooks, platform features, and distribution strategies
Engagement & Community Management
Proactively engage on behalf of the CEO: comments, DMs, industry conversations, creator collaborations
Identify opportunities with attorneys, legal influencers, marketers, and top industry voices
Monitor trends across SEO, legal marketing, AI, and personal injury law to keep the CEO top-of-feed
Newsletter Integration
Promote The Dreyer Sheet via LinkedIn and other platforms using teaser posts, clips, carousels, and threads
Track which newsletter topics and formats drive the highest engagement
Coordinate content releases around newsletter drops, subscriber pushes, and special editions
Analytics & Reporting
Track weekly and monthly KPIs: followers, impressions, engagement, subscriber conversions, cross-platform growth
Present clear recommendations for improving reach, content style, and channel strategy
A/B test topics, hooks, visuals, formats, and posting frequency
Voice, Brand & Messaging Alignment
Master the CEO's voice—direct, actionable, data-backed
Maintain alignment with Rankings.io's positioning as the SEO agency of record for personal injury law firms
Ensure consistency across LinkedIn, Instagram, Facebook, TikTok, and The Dreyer Sheet
Requirements
3-5+ years in LinkedIn strategy, executive ghostwriting, social media management, or personal branding
Proven experience growing social accounts (especially LinkedIn); must provide metrics or examples
Exceptional short-form writing ability and skill in mimicking an executive's voice
Experience with multi-platform social content creation (Instagram Reels, TikTok clips, Facebook posts)
Strong understanding of LinkedIn's algorithm, analytics, and emerging creator features
Ability to extract content from long-form sources (newsletters, podcasts, video interviews)
Comfortable traveling occasionally for live content capture at speaking engagements
Highly self-directed with the ability to work independently and manage multiple content streams
Experience in legal marketing, professional services, or B2B thought leadership is a plus
Bonus: Newsletter growth experience or editorial strategy background
Who You Are
A strategist who loves turning executives into top-of-feed creators
A strong writer who thrives on storytelling, signal-spotting, and repurposing content
Growth-minded, data-informed, and relentlessly experimental
Comfortable operating with high ownership, visibility, and creative autonomy
A digital native who excels at adapting one message across multiple platforms
Benefits
Starting Salary of $70k, Pay commensurate with experience & proven metrics
Fully remote
Unlimited PTO
100% employer funded health insurance
$100 monthly wellness reimbursement program
#J-18808-Ljbffr
LinkedIn will remain the primary platform—but this role will also oversee executive content distribution across emerging channels such as Instagram, Facebook, and TikTok, as well as support growth for in-person and virtual thought leadership.
This role is ideal for someone who knows how to transform an executive into a top-tier thought leader through strategic content, brand positioning, platform-specific storytelling, and high-performance growth tactics. You will amplify the CEO's voice, repurpose newsletter content, and grow influence across multiple digital and real-world touchpoints.
Responsibilities LinkedIn Strategy & Thought Leadership (Primary Responsibility)
Build and execute a LinkedIn-first content strategy aligned with the CEO's personal brand and The Dreyer Sheet
Turn newsletter insights, articles, recordings, videos, and interviews into high-performing LinkedIn posts
Develop hooks, frameworks, carousels, and series that drive reach and engagement
Maintain a consistent editorial calendar tied to Rankings.io SEO thought leadership and newsletter themes
Additional Platform Management (Instagram, Facebook, TikTok)
Repurpose LinkedIn and newsletter content into optimized posts for Instagram, Facebook, and TikTok
Create short-form video clips, reels, or social snippets from CEO interviews, speaking events, or recordings
Identify platform-specific growth opportunities and trends
Manage cross-channel consistency while tailoring messaging to each platform's best practices
On-Site Content & Event Support
Attend select CEO speaking engagements, industry events, or conferences (occasional travel required)
Capture real-time content such as behind-the-scenes clips, Q&A moments, photos, and social-ready video
Coordinate with event organizers to maximize visibility on social platforms
Ensure the CEO's thought leadership extends from the stage to the social feed with speed and polish
Growth & Optimization
Own follower and engagement growth across LinkedIn and secondary channels
Implement growth loops such as comment strategy, collaboration posts, creator tools, and optimized cadences
Optimize the CEO's profiles for visibility, authority, and conversions to The Dreyer Sheet
Continuously test new formats, hooks, platform features, and distribution strategies
Engagement & Community Management
Proactively engage on behalf of the CEO: comments, DMs, industry conversations, creator collaborations
Identify opportunities with attorneys, legal influencers, marketers, and top industry voices
Monitor trends across SEO, legal marketing, AI, and personal injury law to keep the CEO top-of-feed
Newsletter Integration
Promote The Dreyer Sheet via LinkedIn and other platforms using teaser posts, clips, carousels, and threads
Track which newsletter topics and formats drive the highest engagement
Coordinate content releases around newsletter drops, subscriber pushes, and special editions
Analytics & Reporting
Track weekly and monthly KPIs: followers, impressions, engagement, subscriber conversions, cross-platform growth
Present clear recommendations for improving reach, content style, and channel strategy
A/B test topics, hooks, visuals, formats, and posting frequency
Voice, Brand & Messaging Alignment
Master the CEO's voice—direct, actionable, data-backed
Maintain alignment with Rankings.io's positioning as the SEO agency of record for personal injury law firms
Ensure consistency across LinkedIn, Instagram, Facebook, TikTok, and The Dreyer Sheet
Requirements
3-5+ years in LinkedIn strategy, executive ghostwriting, social media management, or personal branding
Proven experience growing social accounts (especially LinkedIn); must provide metrics or examples
Exceptional short-form writing ability and skill in mimicking an executive's voice
Experience with multi-platform social content creation (Instagram Reels, TikTok clips, Facebook posts)
Strong understanding of LinkedIn's algorithm, analytics, and emerging creator features
Ability to extract content from long-form sources (newsletters, podcasts, video interviews)
Comfortable traveling occasionally for live content capture at speaking engagements
Highly self-directed with the ability to work independently and manage multiple content streams
Experience in legal marketing, professional services, or B2B thought leadership is a plus
Bonus: Newsletter growth experience or editorial strategy background
Who You Are
A strategist who loves turning executives into top-of-feed creators
A strong writer who thrives on storytelling, signal-spotting, and repurposing content
Growth-minded, data-informed, and relentlessly experimental
Comfortable operating with high ownership, visibility, and creative autonomy
A digital native who excels at adapting one message across multiple platforms
Benefits
Starting Salary of $70k, Pay commensurate with experience & proven metrics
Fully remote
Unlimited PTO
100% employer funded health insurance
$100 monthly wellness reimbursement program
#J-18808-Ljbffr