KeyBank
Location
4910 Tiedeman Road, Brooklyn Ohio. Mobile, in office 3 days a week at 4910 Tiedeman Rd, Brooklyn, OH.
Job Brief The Web Content Manager will collaborate with stakeholders and partners to create and execute an exceptional online experience. Excellent understanding of web content management, analytics, user interface design and usability is necessary.
Essential Job Functions Strategy
Determines strategy and approach for new products, services, or campaigns within the Personal section of Key.com, and supports Consumer Bank marketing campaigns with appropriate landing pages.
Determines possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysis.
Stays on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all type of websites.
Proactively conduct and communicate industry research to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies.
Partnership
Act as a consultant, providing direction on best practices for online experience solutions to internal clients and partners.
Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com.
Collaborates with partners within user experience, design, project management, marketing technology, analytics, product management and compliance.
Communicates page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, Adobe Experience Manager (AEM).
Project Management
Reviews web page content, navigation, functionality, look and feel that supports internal partners' business objectives while maintaining compliance with website standards, including Key's own guidelines, WC3 and ADA.
Assists with and/or manages publishing of content.
Execute strong attention to detail when reviewing pages in development & testing environment.
Develop processes to ensure publishes go according to plan without negatively affecting other areas/functions of the website.
Reporting & Analysis
Determines key performance indicators and online/offline conversion points, documents website analytics requirements, and partners with web analytics team to provide standard reporting and interpretation to partners.
General
Proactively drive issues / defects to resolution.
Required Qualifications
Bachelor's Degree preferred in web development, marketing or related field
Minimum 4 years previous work experience in website management and/or digital marketing field
Excellent interpersonal skills, relationship management skills, problem-solving and decision-making skills
Proven ability to provide insights and recommendations to partners and stakeholders on the best approach to meeting digital marketing goals
Strong knowledge of HTML and experience with web content management systems, specifically component-based systems, AEM preferred.
Strong understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards
Proven ability to recognize and edit effective web content to create compelling online experiences
Ability to synthesize results and combine with overall Key.com or campaigns results
Cultivates and thrives in a creative, energetic, innovative and exciting environment
Ability to effectively manage and execute numerous projects simultaneously with minimal supervision
Interest in and aptitude for understanding the business, and a positive, 'can-do' attitude
Ability to take initiative, negotiate effectively and build productive relationships with business partners
Effective verbal and written communicator, able to communicate with a variety of audiences and management levels, and translate business requirements into technical requirements
Ability to work both independently and as a member of a team
Preferred Qualifications
Effective analytical techniques and use of web analytics tools, such as Adobe Analytics
Proven experience in client servicing and vendor/agency management
Familiarity with mobile/responsive website principles and Javascript
Experience with a project management tool, such as WorkFront
Competencies / Skills
Creative thinking
Visionary thinking
Show strong initiative and be a driver
Organized
Detail oriented
Champion Change and Innovation to affect strong sense of urgency
Manages Execution
Build and Sustain Effective Relationships with Stakeholders
Negotiates Effectively
Client Focus
Strategic Agility
Business Acumen
Organizational Savvy
Leads Courageously
Drive for Results
Equipment Used PC, telephone, multiple MS Office and web-based applications, remote access software
Training Required Training will consist of on-the-job activities with the direction of management. Additional formal training will be provided as required to maintain or enhance performance and professional development.
This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.
Compensation and Benefits This position is eligible to earn a base salary in the range of $71,000.00 - $122,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation subject to individual and company performance.
Please click here for a list of benefits for which this position is eligible.
Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
Equal Opportunity Employer KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.
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Job Brief The Web Content Manager will collaborate with stakeholders and partners to create and execute an exceptional online experience. Excellent understanding of web content management, analytics, user interface design and usability is necessary.
Essential Job Functions Strategy
Determines strategy and approach for new products, services, or campaigns within the Personal section of Key.com, and supports Consumer Bank marketing campaigns with appropriate landing pages.
Determines possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysis.
Stays on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all type of websites.
Proactively conduct and communicate industry research to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies.
Partnership
Act as a consultant, providing direction on best practices for online experience solutions to internal clients and partners.
Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com.
Collaborates with partners within user experience, design, project management, marketing technology, analytics, product management and compliance.
Communicates page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, Adobe Experience Manager (AEM).
Project Management
Reviews web page content, navigation, functionality, look and feel that supports internal partners' business objectives while maintaining compliance with website standards, including Key's own guidelines, WC3 and ADA.
Assists with and/or manages publishing of content.
Execute strong attention to detail when reviewing pages in development & testing environment.
Develop processes to ensure publishes go according to plan without negatively affecting other areas/functions of the website.
Reporting & Analysis
Determines key performance indicators and online/offline conversion points, documents website analytics requirements, and partners with web analytics team to provide standard reporting and interpretation to partners.
General
Proactively drive issues / defects to resolution.
Required Qualifications
Bachelor's Degree preferred in web development, marketing or related field
Minimum 4 years previous work experience in website management and/or digital marketing field
Excellent interpersonal skills, relationship management skills, problem-solving and decision-making skills
Proven ability to provide insights and recommendations to partners and stakeholders on the best approach to meeting digital marketing goals
Strong knowledge of HTML and experience with web content management systems, specifically component-based systems, AEM preferred.
Strong understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards
Proven ability to recognize and edit effective web content to create compelling online experiences
Ability to synthesize results and combine with overall Key.com or campaigns results
Cultivates and thrives in a creative, energetic, innovative and exciting environment
Ability to effectively manage and execute numerous projects simultaneously with minimal supervision
Interest in and aptitude for understanding the business, and a positive, 'can-do' attitude
Ability to take initiative, negotiate effectively and build productive relationships with business partners
Effective verbal and written communicator, able to communicate with a variety of audiences and management levels, and translate business requirements into technical requirements
Ability to work both independently and as a member of a team
Preferred Qualifications
Effective analytical techniques and use of web analytics tools, such as Adobe Analytics
Proven experience in client servicing and vendor/agency management
Familiarity with mobile/responsive website principles and Javascript
Experience with a project management tool, such as WorkFront
Competencies / Skills
Creative thinking
Visionary thinking
Show strong initiative and be a driver
Organized
Detail oriented
Champion Change and Innovation to affect strong sense of urgency
Manages Execution
Build and Sustain Effective Relationships with Stakeholders
Negotiates Effectively
Client Focus
Strategic Agility
Business Acumen
Organizational Savvy
Leads Courageously
Drive for Results
Equipment Used PC, telephone, multiple MS Office and web-based applications, remote access software
Training Required Training will consist of on-the-job activities with the direction of management. Additional formal training will be provided as required to maintain or enhance performance and professional development.
This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.
Compensation and Benefits This position is eligible to earn a base salary in the range of $71,000.00 - $122,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation subject to individual and company performance.
Please click here for a list of benefits for which this position is eligible.
Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
Equal Opportunity Employer KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.
#J-18808-Ljbffr