Presidian Hospitality
Customer Marketing Manager, The Springs Resort and Spa - L
Presidian Hospitality, Los Angeles, California, United States, 90079
Customer Marketing Manager
Employer:
Presidian Hospitality Location:
The Springs Resort and Spa
Position Overview Are you a relationship‑driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again?
Key Responsibilities
Lead lifecycle and CRM marketing to deepen guest relationships, drive repeat visitation and grow revenue.
Design and execute audience segmentation, personalized journeys, and automated campaigns across email, SMS, and digital channels.
Translate guest sentiment, NPS, and survey data into strategies that improve satisfaction and loyalty.
Partner with property marketing specialists to align storytelling and offers that reflect each resort’s unique experience.
Collaborate with Brand and Creative teams to develop campaigns that express the emotional value of geothermal wellness.
Coordinate CRM‑driven messaging for seasonal campaigns, promotions, and on‑property experiences.
Manage CRM platforms (HubSpot, Revinate, or equivalent) to deliver automated, insight‑driven communication.
Collaborate with analytics teams to measure performance, conversion, and guest lifetime value.
Enhance first‑party data capture and audience accuracy across digital and on‑site touchpoints.
Support development and maintenance of the Customer Data Platform to inform smarter segmentation and personalization.
Support rollout of new loyalty and membership programs across the Brand portfolio.
Partner on cross‑property guest retention, value‑driver studies, and customer research.
Share CRM and lifecycle marketing best practices across teams to strengthen performance.
Ensure consistent branding across all content channels and materials.
Work Environment & Schedule
Status: Full‑time, Exempt
Compensation: $80,000–$95,000 annual salary
Benefits: Eligible for benefits and annual performance bonus
Reporting to: VP of Marketing
Key partners: Marketing Manager, Creative, Resort GM
Hours: 40‑45 hours per week; primarily weekday hours with occasional evenings/weekends
Work Mode: Remote or Hybrid
Qualifications
5–8 years of experience in CRM, loyalty, or customer marketing; hospitality or wellness background preferred
Proven success building lifecycle marketing frameworks – from acquisition through retention and reactivation
Skilled in CRM systems (HubSpot, Revinate, Salesforce, or similar) and analytics platforms
Database management knowledge and experience
Experience integrating CRM data with digital ad platforms (Meta, Google, programmatic) to improve targeting and remarketing efficiency
Analytical mindset with deep comfort in data interpretation – can connect CRM metrics (LTV, retention, churn, conversion) to marketing ROI and distill data into meaningful insights and storytelling
Experience collaborating with technology or data teams on CDP, customer data lakes, or CRM integrations (API, LiveRamp, etc.)
Strong understanding of guest or customer segmentation models, including psychographic and behavioral analysis
Excellent cross‑functional communication skills, able to influence brand, creative, operations, and executive teams
Comfortable working in an entrepreneurial environment – balances strategy and hands‑on execution; results‑driven
Passion for wellness, hospitality, and human‑centered marketing, with an intuitive sense of what drives emotional loyalty
#J-18808-Ljbffr
Presidian Hospitality Location:
The Springs Resort and Spa
Position Overview Are you a relationship‑driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again?
Key Responsibilities
Lead lifecycle and CRM marketing to deepen guest relationships, drive repeat visitation and grow revenue.
Design and execute audience segmentation, personalized journeys, and automated campaigns across email, SMS, and digital channels.
Translate guest sentiment, NPS, and survey data into strategies that improve satisfaction and loyalty.
Partner with property marketing specialists to align storytelling and offers that reflect each resort’s unique experience.
Collaborate with Brand and Creative teams to develop campaigns that express the emotional value of geothermal wellness.
Coordinate CRM‑driven messaging for seasonal campaigns, promotions, and on‑property experiences.
Manage CRM platforms (HubSpot, Revinate, or equivalent) to deliver automated, insight‑driven communication.
Collaborate with analytics teams to measure performance, conversion, and guest lifetime value.
Enhance first‑party data capture and audience accuracy across digital and on‑site touchpoints.
Support development and maintenance of the Customer Data Platform to inform smarter segmentation and personalization.
Support rollout of new loyalty and membership programs across the Brand portfolio.
Partner on cross‑property guest retention, value‑driver studies, and customer research.
Share CRM and lifecycle marketing best practices across teams to strengthen performance.
Ensure consistent branding across all content channels and materials.
Work Environment & Schedule
Status: Full‑time, Exempt
Compensation: $80,000–$95,000 annual salary
Benefits: Eligible for benefits and annual performance bonus
Reporting to: VP of Marketing
Key partners: Marketing Manager, Creative, Resort GM
Hours: 40‑45 hours per week; primarily weekday hours with occasional evenings/weekends
Work Mode: Remote or Hybrid
Qualifications
5–8 years of experience in CRM, loyalty, or customer marketing; hospitality or wellness background preferred
Proven success building lifecycle marketing frameworks – from acquisition through retention and reactivation
Skilled in CRM systems (HubSpot, Revinate, Salesforce, or similar) and analytics platforms
Database management knowledge and experience
Experience integrating CRM data with digital ad platforms (Meta, Google, programmatic) to improve targeting and remarketing efficiency
Analytical mindset with deep comfort in data interpretation – can connect CRM metrics (LTV, retention, churn, conversion) to marketing ROI and distill data into meaningful insights and storytelling
Experience collaborating with technology or data teams on CDP, customer data lakes, or CRM integrations (API, LiveRamp, etc.)
Strong understanding of guest or customer segmentation models, including psychographic and behavioral analysis
Excellent cross‑functional communication skills, able to influence brand, creative, operations, and executive teams
Comfortable working in an entrepreneurial environment – balances strategy and hands‑on execution; results‑driven
Passion for wellness, hospitality, and human‑centered marketing, with an intuitive sense of what drives emotional loyalty
#J-18808-Ljbffr