Traild
About the Company
Traild is a dynamic, fast‑growing SaaS company that streamlines, automates and protects Accounts Payable. Just as a bank provides always‑on risk protection for your credit card, Traild provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes. Our specialised Accounts Payable software integrates with leading business ERP systems like SYSPRO, Acumatica, MYOB and IFS to help clients make their AP process more streamlined, automated and secure. About the Role
We are seeking a talented and driven Growth Marketing Lead to join our expanding Marketing team at Traild. In this role you will shape and deliver our full‑funnel growth strategy—driving customer acquisition, deepening demand generation and accelerating revenue across digital channels. You will take full ownership of Traild’s growth marketing function, leading end‑to‑end experimentation, optimisation and execution to build a predictable, scalable pipeline. The ideal candidate brings strong analytical ability, a creative and experimental mindset and hands‑on expertise across multi‑channel digital acquisition. Key Responsibilities
Lead Traild’s full‑funnel growth strategy, owning demand generation and digital acquisition across all channels. Plan, execute and optimise paid campaigns across Google, YouTube, Meta and emerging platforms. Run growth experiments to uncover new scalable acquisition opportunities. Develop and optimise multi‑channel campaigns to attract, engage and convert high‑quality leads. Improve conversion rates through A/B testing, journey enhancements, landing page optimisation and personalisation. Build and manage automation workflows and personalised journeys in CRM platforms (e.g., "HubSpot"). Analyse performance metrics including CAC, LTV, ROI, attribution and channel effectiveness. Own funnel reporting and insights, driving improvements at every stage. Partner with RevOps and Sales on lead quality, funnel metrics, scoring and nurturing. Manage all digital channels hands‑on, reducing reliance on external agencies. Lead creative development, working with designers and writers to produce high‑impact assets. Support cross‑functional growth initiatives and share insights across teams. Who You Are
Around five years’ experience in growth or performance marketing, ideally within B2B SaaS or a fast‑paced tech environment. Skilled in managing paid media across platforms such as Google, Meta and YouTube, with a track record of driving results. Strong analytical mindset, confident working with data, conversion metrics, experimentation frameworks and performance modelling (CAC, LTV, ROI). Hands‑on operator who thrives in environments where you can build, test, iterate and optimise quickly. Creative problem‑solver who experiments beyond standard channels and embraces new tools and technologies. Proficient with marketing automation and CRM platforms, ideally "HubSpot", including nurturing flows and lead scoring. Effective communicator able to translate insights into clear recommendations and influence teams. Comfortable working in a scale‑up environment with autonomy and pace. Based in Australia or the US/Canada. Benefits
Flexibility: a range of remote, hybrid and flexible working options. Global team: growing across APAC, NA and EMEA with team members all across the world. Opportunity to join a true rocket‑ship at an exponential growth stage. High employee satisfaction, scoring 85 on our 2025 eNPS survey. Salary
U.S. Candidates: USD$114,000 – $137,000 per year. Canadian Candidates: CAD$97,000 – $106,000 per year. Australian Candidates: compensation based on experience, education and geographic location. Please note that the final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.
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Traild is a dynamic, fast‑growing SaaS company that streamlines, automates and protects Accounts Payable. Just as a bank provides always‑on risk protection for your credit card, Traild provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes. Our specialised Accounts Payable software integrates with leading business ERP systems like SYSPRO, Acumatica, MYOB and IFS to help clients make their AP process more streamlined, automated and secure. About the Role
We are seeking a talented and driven Growth Marketing Lead to join our expanding Marketing team at Traild. In this role you will shape and deliver our full‑funnel growth strategy—driving customer acquisition, deepening demand generation and accelerating revenue across digital channels. You will take full ownership of Traild’s growth marketing function, leading end‑to‑end experimentation, optimisation and execution to build a predictable, scalable pipeline. The ideal candidate brings strong analytical ability, a creative and experimental mindset and hands‑on expertise across multi‑channel digital acquisition. Key Responsibilities
Lead Traild’s full‑funnel growth strategy, owning demand generation and digital acquisition across all channels. Plan, execute and optimise paid campaigns across Google, YouTube, Meta and emerging platforms. Run growth experiments to uncover new scalable acquisition opportunities. Develop and optimise multi‑channel campaigns to attract, engage and convert high‑quality leads. Improve conversion rates through A/B testing, journey enhancements, landing page optimisation and personalisation. Build and manage automation workflows and personalised journeys in CRM platforms (e.g., "HubSpot"). Analyse performance metrics including CAC, LTV, ROI, attribution and channel effectiveness. Own funnel reporting and insights, driving improvements at every stage. Partner with RevOps and Sales on lead quality, funnel metrics, scoring and nurturing. Manage all digital channels hands‑on, reducing reliance on external agencies. Lead creative development, working with designers and writers to produce high‑impact assets. Support cross‑functional growth initiatives and share insights across teams. Who You Are
Around five years’ experience in growth or performance marketing, ideally within B2B SaaS or a fast‑paced tech environment. Skilled in managing paid media across platforms such as Google, Meta and YouTube, with a track record of driving results. Strong analytical mindset, confident working with data, conversion metrics, experimentation frameworks and performance modelling (CAC, LTV, ROI). Hands‑on operator who thrives in environments where you can build, test, iterate and optimise quickly. Creative problem‑solver who experiments beyond standard channels and embraces new tools and technologies. Proficient with marketing automation and CRM platforms, ideally "HubSpot", including nurturing flows and lead scoring. Effective communicator able to translate insights into clear recommendations and influence teams. Comfortable working in a scale‑up environment with autonomy and pace. Based in Australia or the US/Canada. Benefits
Flexibility: a range of remote, hybrid and flexible working options. Global team: growing across APAC, NA and EMEA with team members all across the world. Opportunity to join a true rocket‑ship at an exponential growth stage. High employee satisfaction, scoring 85 on our 2025 eNPS survey. Salary
U.S. Candidates: USD$114,000 – $137,000 per year. Canadian Candidates: CAD$97,000 – $106,000 per year. Australian Candidates: compensation based on experience, education and geographic location. Please note that the final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.
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