Playbill, Inc.
Administrative Paid Marketing Manager Sheen Center for Thought and Culture New Y
Playbill, Inc., New York, New York, us, 10261
Sheen Center for Thought and Culture
New York, NY
US
DESCRIPTION Background and Purpose:
Located on Bleecker Street in New York City, the Sheen Center for Thought and Culture is where art and spirituality meet. As an extension of the Archdiocese of New York, the Center works to increase dialogue and discussion on topics related to the Catholic faith, understanding, and civility in today’s world. It is a haven for the arts and provides a platform for provocative conversations about diverse and inclusive aspects of humanity as seen through the creative lens of faith and respect. The Center holds several artistic and thought‑provoking events throughout the year.
With the goals of increasing brand awareness, in‑person event attendance, online engagement, and audience loyalty, the Center is hiring a Marketing Manager to help manage key market execution for the organization and ensure a memorable brand experience for all in‑person and online guests. This person will report to the Managing Director and will be a key partner to the Director of Development, Director of Programming, and Patron Services Manager, ensuring that the Sheen Center puts forth a consistent brand voice and vision and ensures a premium experience for all who encounter the organization. This person will be responsible for generating original content that tells the story of our mission and our programming.
RESPONSIBILITIES
Understand the Sheen Center brand and ensure the brand vision, mission, and values are expressed and appreciated by all audiences.
Execute an annual marketing plan aiming to increase in‑person attendance and online engagement.
Manage marketing and communications efforts, including website management; digital and traditional marketing campaigns; direct mail, email marketing, and the related database of names; social media management; and content creation.
Generate original content consistent with our brand identity that inspires new and existing audiences to not only engage, but make the journey out to the Sheen Center and transform from audience member to donor.
Report on the impact of marketing in a manner consistent with the organization’s goals.
Develop strategy for engaging current patrons so that they grow in loyalty and advocacy for the Sheen Center.
Work collaboratively with Sheen Center patron services, operations, and fundraising to continually improve patron experience both online and in person.
Develop practical market research on customer expectations and experiences. Oversee execution and reporting of this market research.
Use methods to evaluate customer experience and report on this metric.
Be the voice of the patron in supporting organizational decisions and communications.
EDUCATION, EXPERIENCE, AND SKILLS
Minimum of 1 year of experience in marketing, public relations, or advertising.
Ability to manage all social media platforms.
Highly proficient in Mailchimp (or similar email systems), WordPress, Canva, Adobe Photoshop, and Adobe InDesign.
Working knowledge of SEO and content marketing best practices.
Interest and experience in performing arts marketing and communications.
An affinity for working in a space with individuals of diverse backgrounds and faiths.
APPLY BY EMAIL bb620241-f155-4579-adbb-8d75179e610b@example.com
#J-18808-Ljbffr
DESCRIPTION Background and Purpose:
Located on Bleecker Street in New York City, the Sheen Center for Thought and Culture is where art and spirituality meet. As an extension of the Archdiocese of New York, the Center works to increase dialogue and discussion on topics related to the Catholic faith, understanding, and civility in today’s world. It is a haven for the arts and provides a platform for provocative conversations about diverse and inclusive aspects of humanity as seen through the creative lens of faith and respect. The Center holds several artistic and thought‑provoking events throughout the year.
With the goals of increasing brand awareness, in‑person event attendance, online engagement, and audience loyalty, the Center is hiring a Marketing Manager to help manage key market execution for the organization and ensure a memorable brand experience for all in‑person and online guests. This person will report to the Managing Director and will be a key partner to the Director of Development, Director of Programming, and Patron Services Manager, ensuring that the Sheen Center puts forth a consistent brand voice and vision and ensures a premium experience for all who encounter the organization. This person will be responsible for generating original content that tells the story of our mission and our programming.
RESPONSIBILITIES
Understand the Sheen Center brand and ensure the brand vision, mission, and values are expressed and appreciated by all audiences.
Execute an annual marketing plan aiming to increase in‑person attendance and online engagement.
Manage marketing and communications efforts, including website management; digital and traditional marketing campaigns; direct mail, email marketing, and the related database of names; social media management; and content creation.
Generate original content consistent with our brand identity that inspires new and existing audiences to not only engage, but make the journey out to the Sheen Center and transform from audience member to donor.
Report on the impact of marketing in a manner consistent with the organization’s goals.
Develop strategy for engaging current patrons so that they grow in loyalty and advocacy for the Sheen Center.
Work collaboratively with Sheen Center patron services, operations, and fundraising to continually improve patron experience both online and in person.
Develop practical market research on customer expectations and experiences. Oversee execution and reporting of this market research.
Use methods to evaluate customer experience and report on this metric.
Be the voice of the patron in supporting organizational decisions and communications.
EDUCATION, EXPERIENCE, AND SKILLS
Minimum of 1 year of experience in marketing, public relations, or advertising.
Ability to manage all social media platforms.
Highly proficient in Mailchimp (or similar email systems), WordPress, Canva, Adobe Photoshop, and Adobe InDesign.
Working knowledge of SEO and content marketing best practices.
Interest and experience in performing arts marketing and communications.
An affinity for working in a space with individuals of diverse backgrounds and faiths.
APPLY BY EMAIL bb620241-f155-4579-adbb-8d75179e610b@example.com
#J-18808-Ljbffr