Prepory
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Marketing Technology Specialist
role at
Prepory
About Prepory We’re a rapidly growing college admissions counseling firm dedicated to helping students gain admission to their dream schools. Our work directly impacts students’ futures and we take that responsibility seriously. With a lean, high-performing team in Marketing & Technology, we generate thousands of marketing qualified leads per quarter through a data-driven, automation-first approach.
About This Role You’ll own marketing technology infrastructure, from HubSpot workflows that nurture our qualified leads, to custom WordPress plugins that power our website, to Google Apps Script projects that automate our reporting. You’ll analyze data to project quarterly lead volumes, then build the automations that help us achieve those numbers. You’ll troubleshoot a broken workflow in the morning and architect a new integration in the afternoon.
This Role Is Ideal For Someone Who
Gets energized by variety and context-switching
Loves the challenge of "how do I automate this?"
Enjoys being the technical expert others rely on
Wants to see direct impact from their work
Prefers scrappy execution over perfect planning
What Makes This Role Unique
Quarterly contractor budget for specialized projects—you’ll have budget authority to hire developers, designers, or consultants to tackle big initiatives like building an internal app to automate webinar setup or creating advanced dashboard visualizations
High autonomy—launch landing pages, build automations, revamp workflows
Cross-functional impact—your work directly enables Sales, supports Leadership decisions, and drives company growth
Modern tech stack—HubSpot, WordPress, Google Cloud, APIs, AI-assisted development with tools like Claude/Cursor
Location Davie, FL
What You Will Do Marketing Operations & Automation
Own HubSpot from end-to-end: build and maintain workflows for lead nurturing, webinar follow-ups, sales task automation, and lifecycle stage management
Manage bi-weekly webinar operations: create reminder and follow-up sequences, build attendee/no-show lists, generate tracking links, and analyze performance
Design marketing automation strategy: partner with Director and Sales team to continuously improve lead conversion through smarter workflows and segmentation
Collaborate with external ads agency: join weekly strategy meetings to review conversion data, advise on landing page optimizations, and ensure proper tracking implementation
Optimize the sales-marketing handoff: build workflows that assign tasks to Sales, automate qualification logic, and create seamless lead routing
Analytics & Reporting
Deliver quarterly projections: use existing weighted growth models with seasonal adjustments to forecast MQL volume and recommend goals to Leadership
Create on-demand reports: field 2+ ad-hoc requests per week for conversion rates, channel attribution, campaign performance, and cohort analysis
Maintain the main dashboard: keep Google Sheets dashboard (with HubSpot API integration) running smoothly and add new visualizations as needed
Measure what matters: track MQLs, MQL-to-SQL conversion, channel ROI, webinar performance, and other key metrics aligned to company objectives and key results
Technical Development & Administration
Develop custom solutions: build WordPress plugins, create Google Apps Script projects, design API integrations—whatever it takes to solve business problems efficiently
Administer the tech stack: manage HubSpot, Google Workspace, Zoom, WordPress, Avada, Google Tag Manager, and other martech systems
Own the staging-to-production workflow: review website changes weekly and push to production via Kinsta hosting
Troubleshoot and optimize: fix broken automations, investigate deliverability issues, improve page load times, and keep systems healthy
What You Bring Marketing Operations Expertise
4+ years in marketing operations, marketing automation, or similar role in a B2B or lead-generation environment
HubSpot knowledge: built complex workflows, managed segmentation at scale, understood lifecycle stages, and troubleshot when things break
Marketing analytics and reporting: built projections, analyzed funnel metrics, and translated data into actionable recommendations
Campaign execution: experience with email/SMS marketing, webinar programs, and lead nurturing sequences
Cross-functional collaboration: worked with Sales, partnered with external agencies, and communicated effectively with non-technical stakeholders
Technical Capabilities
Web development fundamentals: comfortable with HTML, CSS, JavaScript, and PHP
API and integration experience: connected systems, worked with webhooks, and built custom integrations
WordPress administration: manage plugins, customize themes, troubleshoot issues, and understand how WordPress works under the hood (Avada experience is a plus)
Problem-solving mindset: dig in and figure things out rather than waiting for someone else
Tools comfort: experience with Google Tag Manager, Google Analytics, CRM/marketing automation platforms, and general martech
Nice-to-Haves
Experience in education, admissions, or lead-generation businesses serving consumers
Experience managing contractor relationships or scoping technical projects
Background in both marketing AND software development/IT
Understanding of lead generation dynamics: paid ads, SEO, webinars, content marketing
Why Prepory?
Full-time, onsite position
Competitive pay
Unlimited PTO policy
Medical, dental, and vision insurance
Annual holiday bonus
Indulgent corporate dinners, lunches, and team events
Snacks on snacks on more snacks at the Prepory office
A welcoming, yet ambitious, company culture
Pay Range 61,000 - 67,000 USD per year (Prepory HQ)
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Higher Education
#J-18808-Ljbffr
Marketing Technology Specialist
role at
Prepory
About Prepory We’re a rapidly growing college admissions counseling firm dedicated to helping students gain admission to their dream schools. Our work directly impacts students’ futures and we take that responsibility seriously. With a lean, high-performing team in Marketing & Technology, we generate thousands of marketing qualified leads per quarter through a data-driven, automation-first approach.
About This Role You’ll own marketing technology infrastructure, from HubSpot workflows that nurture our qualified leads, to custom WordPress plugins that power our website, to Google Apps Script projects that automate our reporting. You’ll analyze data to project quarterly lead volumes, then build the automations that help us achieve those numbers. You’ll troubleshoot a broken workflow in the morning and architect a new integration in the afternoon.
This Role Is Ideal For Someone Who
Gets energized by variety and context-switching
Loves the challenge of "how do I automate this?"
Enjoys being the technical expert others rely on
Wants to see direct impact from their work
Prefers scrappy execution over perfect planning
What Makes This Role Unique
Quarterly contractor budget for specialized projects—you’ll have budget authority to hire developers, designers, or consultants to tackle big initiatives like building an internal app to automate webinar setup or creating advanced dashboard visualizations
High autonomy—launch landing pages, build automations, revamp workflows
Cross-functional impact—your work directly enables Sales, supports Leadership decisions, and drives company growth
Modern tech stack—HubSpot, WordPress, Google Cloud, APIs, AI-assisted development with tools like Claude/Cursor
Location Davie, FL
What You Will Do Marketing Operations & Automation
Own HubSpot from end-to-end: build and maintain workflows for lead nurturing, webinar follow-ups, sales task automation, and lifecycle stage management
Manage bi-weekly webinar operations: create reminder and follow-up sequences, build attendee/no-show lists, generate tracking links, and analyze performance
Design marketing automation strategy: partner with Director and Sales team to continuously improve lead conversion through smarter workflows and segmentation
Collaborate with external ads agency: join weekly strategy meetings to review conversion data, advise on landing page optimizations, and ensure proper tracking implementation
Optimize the sales-marketing handoff: build workflows that assign tasks to Sales, automate qualification logic, and create seamless lead routing
Analytics & Reporting
Deliver quarterly projections: use existing weighted growth models with seasonal adjustments to forecast MQL volume and recommend goals to Leadership
Create on-demand reports: field 2+ ad-hoc requests per week for conversion rates, channel attribution, campaign performance, and cohort analysis
Maintain the main dashboard: keep Google Sheets dashboard (with HubSpot API integration) running smoothly and add new visualizations as needed
Measure what matters: track MQLs, MQL-to-SQL conversion, channel ROI, webinar performance, and other key metrics aligned to company objectives and key results
Technical Development & Administration
Develop custom solutions: build WordPress plugins, create Google Apps Script projects, design API integrations—whatever it takes to solve business problems efficiently
Administer the tech stack: manage HubSpot, Google Workspace, Zoom, WordPress, Avada, Google Tag Manager, and other martech systems
Own the staging-to-production workflow: review website changes weekly and push to production via Kinsta hosting
Troubleshoot and optimize: fix broken automations, investigate deliverability issues, improve page load times, and keep systems healthy
What You Bring Marketing Operations Expertise
4+ years in marketing operations, marketing automation, or similar role in a B2B or lead-generation environment
HubSpot knowledge: built complex workflows, managed segmentation at scale, understood lifecycle stages, and troubleshot when things break
Marketing analytics and reporting: built projections, analyzed funnel metrics, and translated data into actionable recommendations
Campaign execution: experience with email/SMS marketing, webinar programs, and lead nurturing sequences
Cross-functional collaboration: worked with Sales, partnered with external agencies, and communicated effectively with non-technical stakeholders
Technical Capabilities
Web development fundamentals: comfortable with HTML, CSS, JavaScript, and PHP
API and integration experience: connected systems, worked with webhooks, and built custom integrations
WordPress administration: manage plugins, customize themes, troubleshoot issues, and understand how WordPress works under the hood (Avada experience is a plus)
Problem-solving mindset: dig in and figure things out rather than waiting for someone else
Tools comfort: experience with Google Tag Manager, Google Analytics, CRM/marketing automation platforms, and general martech
Nice-to-Haves
Experience in education, admissions, or lead-generation businesses serving consumers
Experience managing contractor relationships or scoping technical projects
Background in both marketing AND software development/IT
Understanding of lead generation dynamics: paid ads, SEO, webinars, content marketing
Why Prepory?
Full-time, onsite position
Competitive pay
Unlimited PTO policy
Medical, dental, and vision insurance
Annual holiday bonus
Indulgent corporate dinners, lunches, and team events
Snacks on snacks on more snacks at the Prepory office
A welcoming, yet ambitious, company culture
Pay Range 61,000 - 67,000 USD per year (Prepory HQ)
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Higher Education
#J-18808-Ljbffr