McNay Art Museum
Annual Salary
$60,000
Position Overview The Communications and Marketing Team at the McNay Art Museum brings together specialists in channel strategy, multimedia, graphic design, branding, and public relations. Collectively, we bring the Museum’s mission and brand to life and build meaningful relationships with new and existing audiences. The McNay seeks an energetic Marketing Manager to lead our content creation and day-to-day management of the Museum’s social media, website, and email marketing, ensuring content is coordinated, diversified, relevant, engaging and effective in communicating the Museum's mission. This role is ideal for a strategic thinker with a deep understanding of brand and aesthetics, who is able to oversee a wide range of marketing initiatives.
Essential Job Functions Reporting to the Head of Communications and Marketing, is responsible for the following:
Content Development
Develop written, audio, and visual content for the McNay Art Museum social media channels, website, email marketing, and app.
Curate and schedule content on social media, including Facebook, Instagram, Twitter/X, TikTok, Threads, and LinkedIn.
Conduct live social media coverage at select events.
Write, edit, and adapt exhibition and programming descriptions and special projects for the website.
Plan email campaigns to support exhibition launches, events, giving campaigns, seasonal initiatives, and institutional storytelling.
Work collaboratively with the Multimedia team on guiding the production of videos and audio for the Museum’s YouTube channel and Bloomberg Connects app.
Work collaboratively with the Graphic Designer on deliverables needed for digital platforms and print projects.
Content Management
Proactively meet with curatorial, education, development, and other colleagues to obtain the information and assets to create marketing plans and maintain up-to-date resources for media.
Oversee the project management platform (Asana), ensuring departments submit marketing requests in a timely manner and coordinating the content calendar accordingly.
Update copy and imagery for the Museum’s content management systems (CMS), including Wordpress (museum website) and Bloomberg Connects (museum app).
Community Management
Respond to community comments and emails in a timely manner, deepening audience interaction.
Coordinate with photographers, videographers, freelancers, and Museum ambassadors to capture and share engaging content.
Implement influencer marketing strategy.
Assist with press events, including press previews and special events.
Audience Growth And Brand Strategy
Ensure brand standards and institutional voice are maintained in communications across the Museum.
Manage social media advertising plan.
Manage email lists and strategize ways to grow subscribers.
Analyze metrics to evaluate content performance, with monthly reporting on audience growth, engagement, and impact.
Support brand activations, including conference panels, brand partnerships, city-wide initiatives, and mascot appearances.
Administrative
Prepares and processes all purchase orders, invoices, and payments.
Provides assistance and administrative support to the Head of Communications & Marketing.
Requirement Qualifications
Bachelor’s degree in English, Journalism, Marketing, or Communications
3-5 years of experience in marketing and communications
Excellent writing, editing, and storytelling skills with understanding of voice, tone, and narrative.
Has a deep understanding of brand and sharp eye for aesthetics
Thrives in a fast-paced, collaborative environment
Preferred Qualifications
Experience working in a museum or non-profit organization
Knowledge of art and art history
Have a passion for art and regularly engage with the art world in person and online
Experience with project management tools (Asana)
Fluent written and oral communication in Spanish and English
Demonstrated sound judgment and even temperament
Master’s degree in English, journalism, marketing, or communications
Physical Demands And Work Environment
Must be able to lift 25 pounds
Must have a flexible work schedule, occasional evening and weekend work is required.
#J-18808-Ljbffr
Position Overview The Communications and Marketing Team at the McNay Art Museum brings together specialists in channel strategy, multimedia, graphic design, branding, and public relations. Collectively, we bring the Museum’s mission and brand to life and build meaningful relationships with new and existing audiences. The McNay seeks an energetic Marketing Manager to lead our content creation and day-to-day management of the Museum’s social media, website, and email marketing, ensuring content is coordinated, diversified, relevant, engaging and effective in communicating the Museum's mission. This role is ideal for a strategic thinker with a deep understanding of brand and aesthetics, who is able to oversee a wide range of marketing initiatives.
Essential Job Functions Reporting to the Head of Communications and Marketing, is responsible for the following:
Content Development
Develop written, audio, and visual content for the McNay Art Museum social media channels, website, email marketing, and app.
Curate and schedule content on social media, including Facebook, Instagram, Twitter/X, TikTok, Threads, and LinkedIn.
Conduct live social media coverage at select events.
Write, edit, and adapt exhibition and programming descriptions and special projects for the website.
Plan email campaigns to support exhibition launches, events, giving campaigns, seasonal initiatives, and institutional storytelling.
Work collaboratively with the Multimedia team on guiding the production of videos and audio for the Museum’s YouTube channel and Bloomberg Connects app.
Work collaboratively with the Graphic Designer on deliverables needed for digital platforms and print projects.
Content Management
Proactively meet with curatorial, education, development, and other colleagues to obtain the information and assets to create marketing plans and maintain up-to-date resources for media.
Oversee the project management platform (Asana), ensuring departments submit marketing requests in a timely manner and coordinating the content calendar accordingly.
Update copy and imagery for the Museum’s content management systems (CMS), including Wordpress (museum website) and Bloomberg Connects (museum app).
Community Management
Respond to community comments and emails in a timely manner, deepening audience interaction.
Coordinate with photographers, videographers, freelancers, and Museum ambassadors to capture and share engaging content.
Implement influencer marketing strategy.
Assist with press events, including press previews and special events.
Audience Growth And Brand Strategy
Ensure brand standards and institutional voice are maintained in communications across the Museum.
Manage social media advertising plan.
Manage email lists and strategize ways to grow subscribers.
Analyze metrics to evaluate content performance, with monthly reporting on audience growth, engagement, and impact.
Support brand activations, including conference panels, brand partnerships, city-wide initiatives, and mascot appearances.
Administrative
Prepares and processes all purchase orders, invoices, and payments.
Provides assistance and administrative support to the Head of Communications & Marketing.
Requirement Qualifications
Bachelor’s degree in English, Journalism, Marketing, or Communications
3-5 years of experience in marketing and communications
Excellent writing, editing, and storytelling skills with understanding of voice, tone, and narrative.
Has a deep understanding of brand and sharp eye for aesthetics
Thrives in a fast-paced, collaborative environment
Preferred Qualifications
Experience working in a museum or non-profit organization
Knowledge of art and art history
Have a passion for art and regularly engage with the art world in person and online
Experience with project management tools (Asana)
Fluent written and oral communication in Spanish and English
Demonstrated sound judgment and even temperament
Master’s degree in English, journalism, marketing, or communications
Physical Demands And Work Environment
Must be able to lift 25 pounds
Must have a flexible work schedule, occasional evening and weekend work is required.
#J-18808-Ljbffr