Genworth Financial, Inc.
Product Marketing Writer page is loaded## Product Marketing Writerlocations:
Richmond, Virginia:
New York, New Yorktime type:
Full timeposted on:
Posted 7 Days Agojob requisition id:
REQ-250502**About CareScout:**
Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.
We’re creating a new experience to help all Americans age with confidence. At CareScout, we are reimagining how families plan and pay for long-term care. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!
CareScout is a division of Genworth Financial, Inc, a Fortune 1000 provider of products, services and solutions that help families address the financial challenges of aging.**Position title**
Product Marketing Writer**Position location**
Strong preference for individuals in Richmond, VA or New York, NY.
We will consider exceptional candidates outside of these regions.**Your role**As we expand and improve our CareScout products and services, we’re looking for a product marketing writer who can use strategic and evocative storytelling to transform complex product details into accessible, persuasive messages that spark curiosity, foster engagement, and inspire action. By collaborating closely with product, marketing, and sales teams, you will help shape the narrative of our products and ensure that every piece of content, from web copy to ad campaigns, consistently supports the product vision and business goals.**What you will be doing*** Create clear and persuasive written content, including product descriptions, website copy, blog articles, case studies, email campaigns, brochures, one-pagers, and advertisements.* Work with marketing and product teams to shape core messaging, positioning, and brand voice for new and existing products.* Utilize market, competitor, and customer research to tailor content for target audiences and ensure it effectively addresses their needs.* Collaborate with designers, product managers, and sales teams to synchronize content strategy with business objectives.* Integrate SEO best practices into product-related content to expand its reach and effectiveness.* Develop other content as needed to support organizational goals.
**What you bring*** 5+ years of experience in product writing or similar roles.* Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline* Exceptional writing skills, with a keen ability to craft engaging and grammatically precise content.* Solid grasp of marketing concepts, buyer psychology, and strategic content development.* Talent for translating complex product features into accessible benefits for diverse audiences.* Strong research abilities for gathering and distilling information from multiple sources.* Experience managing multiple writing projects and meeting tight deadlines in fast-paced environments.
**Employee Benefits & Well-Being**Genworth and CareScout employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.* Competitive Compensation & Total Rewards Incentives* Comprehensive Healthcare Coverage* Multiple 401(k) Savings Plan Options* Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)* Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave* Disability, Life, and Long-Term Care Insurance* Tuition Reimbursement, Student Loan Repayment and Training & Certification Support* Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)* Caregiver and Mental Health Support Services## We believe that the design of the systems that facilitate aging in the US has created a status quo in which the user bears the burden of a fragmented, intimidating, and unfair experience. At the center of this overwhelming part of life are the Aging and their caregivers' dizzying journey to find the right combination of funding and service solutions to ensure quality long- term care.## ## Leveraging the scale and expertise of Genworth, we have created a startup with boundless energy, creativity, and agility dedicated to redesigning this system. Our goal: a single unified experience where the needs of the Aging, their families and caretakers are made frictionless, enabling a more dignified, connected and fulfilling aging journey.## We are children, siblings, neighbors and friends of those navigating this fragmented experience. We are ferociously curious, relentless in our pursuit of a better system, and deeply committed to a sense of belonging for all, in all phases of life. We are working every day to be the first and only stop for those trying to understand and select the right care options to meet each person's unique set of needs.## ## The long-term care industry—and the families and communities that depend on it—can expect us to be an advocate for quality care and a trusted guide to creating the aging journey that we all deserve. We will deliver on this promise through new technologies, solutions, and partnerships that will improve the way we age.## ## We know we can’t deliver on our mission unless we deliver for our employees. That’s why we’re committed to creating a work environment that fosters inclusion, excellence, improvement and connection. We know each employee contributes in their own unique way and we’re dedicated to supporting every one of them to help them reach their full potential.## ## We are proud to be an equal opportunity employer and all hiring decisions are based on merit, qualifications, and business need.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr
Richmond, Virginia:
New York, New Yorktime type:
Full timeposted on:
Posted 7 Days Agojob requisition id:
REQ-250502**About CareScout:**
Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.
We’re creating a new experience to help all Americans age with confidence. At CareScout, we are reimagining how families plan and pay for long-term care. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!
CareScout is a division of Genworth Financial, Inc, a Fortune 1000 provider of products, services and solutions that help families address the financial challenges of aging.**Position title**
Product Marketing Writer**Position location**
Strong preference for individuals in Richmond, VA or New York, NY.
We will consider exceptional candidates outside of these regions.**Your role**As we expand and improve our CareScout products and services, we’re looking for a product marketing writer who can use strategic and evocative storytelling to transform complex product details into accessible, persuasive messages that spark curiosity, foster engagement, and inspire action. By collaborating closely with product, marketing, and sales teams, you will help shape the narrative of our products and ensure that every piece of content, from web copy to ad campaigns, consistently supports the product vision and business goals.**What you will be doing*** Create clear and persuasive written content, including product descriptions, website copy, blog articles, case studies, email campaigns, brochures, one-pagers, and advertisements.* Work with marketing and product teams to shape core messaging, positioning, and brand voice for new and existing products.* Utilize market, competitor, and customer research to tailor content for target audiences and ensure it effectively addresses their needs.* Collaborate with designers, product managers, and sales teams to synchronize content strategy with business objectives.* Integrate SEO best practices into product-related content to expand its reach and effectiveness.* Develop other content as needed to support organizational goals.
**What you bring*** 5+ years of experience in product writing or similar roles.* Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline* Exceptional writing skills, with a keen ability to craft engaging and grammatically precise content.* Solid grasp of marketing concepts, buyer psychology, and strategic content development.* Talent for translating complex product features into accessible benefits for diverse audiences.* Strong research abilities for gathering and distilling information from multiple sources.* Experience managing multiple writing projects and meeting tight deadlines in fast-paced environments.
**Employee Benefits & Well-Being**Genworth and CareScout employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.* Competitive Compensation & Total Rewards Incentives* Comprehensive Healthcare Coverage* Multiple 401(k) Savings Plan Options* Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)* Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave* Disability, Life, and Long-Term Care Insurance* Tuition Reimbursement, Student Loan Repayment and Training & Certification Support* Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)* Caregiver and Mental Health Support Services## We believe that the design of the systems that facilitate aging in the US has created a status quo in which the user bears the burden of a fragmented, intimidating, and unfair experience. At the center of this overwhelming part of life are the Aging and their caregivers' dizzying journey to find the right combination of funding and service solutions to ensure quality long- term care.## ## Leveraging the scale and expertise of Genworth, we have created a startup with boundless energy, creativity, and agility dedicated to redesigning this system. Our goal: a single unified experience where the needs of the Aging, their families and caretakers are made frictionless, enabling a more dignified, connected and fulfilling aging journey.## We are children, siblings, neighbors and friends of those navigating this fragmented experience. We are ferociously curious, relentless in our pursuit of a better system, and deeply committed to a sense of belonging for all, in all phases of life. We are working every day to be the first and only stop for those trying to understand and select the right care options to meet each person's unique set of needs.## ## The long-term care industry—and the families and communities that depend on it—can expect us to be an advocate for quality care and a trusted guide to creating the aging journey that we all deserve. We will deliver on this promise through new technologies, solutions, and partnerships that will improve the way we age.## ## We know we can’t deliver on our mission unless we deliver for our employees. That’s why we’re committed to creating a work environment that fosters inclusion, excellence, improvement and connection. We know each employee contributes in their own unique way and we’re dedicated to supporting every one of them to help them reach their full potential.## ## We are proud to be an equal opportunity employer and all hiring decisions are based on merit, qualifications, and business need.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr