Crossmedia, Inc.
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.
Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.
YOUR ROLE We’re looking for a bright cross‑channel Media Supervisor to join our Planning & Business Leadership Team. The job covers media planning and buying from A to Z – target analysis, plan development, client management, program execution & optimization and championing integration and strategy.
Crossmedia’s Supervisors are strong educators, taking opportunities to mentor their team on best practices and guiding most directly through campaign planning, but with an eye to excellence alongside the Investment teams in launch, execution, and reporting. As a natural problem solver, Supervisors exhibit resourcefulness daily, are always ahead of the game, expect client questions, develop timelines, and plan for weeks beyond. This role requires exemplary communication and interpersonal skills.
Please note this role requires a candidate to work onsite in our NY office. We offer a hybrid work setting with employees working both onsite and from home
At XM, it’s more than just doing the job, it’s about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out. Key responsibilities for a Supervisor at XM include:
Reliable, ethical & operates in the best interest of XM & clients
Development and ownership of all media strategy elements in partnership with Director, leveraging in‑depth understanding of cross‑channel media planning, the intricacies of online and offline media activation, and foundational media principles to tell a cohesive and strategic story
Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy etc.
A motivated leader with excellent time management and organizational skills.
Collaborates with Investment, Analytics, and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendation
In depth experience with tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI; questions data and usage rigorously and is able to weave together a story based on data and insights
Oversees campaign timelines and ensures that the execution team meets expectations.
Coordinates competitive analysis with the analytics team, dialing up insights and presenting the final product.
Ensures the team clearly understands activation and in‑depth knowledge of tactical media plans, and is accountable for maintaining holistic media plan accuracy
Effective and efficient team guidance – meeting project timelines and managing client expectations.
Manages up’ as well as down‑level, setting expectations with their director and delivering tasks to their team.
Serves as the key point of contact for clients related to strategic plan details, timelines, and deliverable expectations.
Proactively encourages media + creative integration through cross‑agency presentations and timelines
Focuses on a quality product, adhering to Crossmedia high standards
Oversees strategic media plan presentation and communication of that plan to the Investment team.
Co‑ownership with Director of holistic plan narrative building and storytelling, ensuring pull through into all tactical plan details
Actively encourages usage of media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
Displays a deep understanding of industry trends, media partner, and platforms.
Has strong analytical skills and can report back on media plan delivery – giving thoughtful and actionable insights and communicating effectively back to clients.
Personal efforts generate satisfaction – clients, team, company
Client(s) feels a sense of partnership
Displays a high level of personal dedication and motivation.
Positively contributes to Crossmedia culture.
Participates in training to enhance their professional growth.
Mentors Planner/Buyers; responsible for ongoing feedback to guide team growth.
REQUIREMENTS
5+ years of experience in media planning
A thorough knowledge of all media channels
Excellent communication and interpersonal skills
Detail‑oriented, organized, able to multitask, and work well under pressure
Experience working with data and analytics team, evaluating campaign performance, building insights, etc.
Familiarity with syndicated consumer research surveys (MRI, Simmons, YouGov, etc.)
Highly effective project manager: You have solid organizational skills including attention to detail and multi‑tasking agility.
Strong listening skills and believes good thinking can come from anyone and any place. A team player willing to compromise their point of view in support of others.
Salary range 80–90k. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.
CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well‑being of our people, including:
Flexibility to work in hybrid manner with in‑office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency‑wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Learning & Development and training programs
And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority‑owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year‑round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which the employee will be required in this position. Employees will be required to follow other job‑related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK).
Continued employment remains on an “at‑will” basis. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the Americans with Disabilities Act of 1990 (US based).
#J-18808-Ljbffr
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.
Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.
YOUR ROLE We’re looking for a bright cross‑channel Media Supervisor to join our Planning & Business Leadership Team. The job covers media planning and buying from A to Z – target analysis, plan development, client management, program execution & optimization and championing integration and strategy.
Crossmedia’s Supervisors are strong educators, taking opportunities to mentor their team on best practices and guiding most directly through campaign planning, but with an eye to excellence alongside the Investment teams in launch, execution, and reporting. As a natural problem solver, Supervisors exhibit resourcefulness daily, are always ahead of the game, expect client questions, develop timelines, and plan for weeks beyond. This role requires exemplary communication and interpersonal skills.
Please note this role requires a candidate to work onsite in our NY office. We offer a hybrid work setting with employees working both onsite and from home
At XM, it’s more than just doing the job, it’s about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out. Key responsibilities for a Supervisor at XM include:
Reliable, ethical & operates in the best interest of XM & clients
Development and ownership of all media strategy elements in partnership with Director, leveraging in‑depth understanding of cross‑channel media planning, the intricacies of online and offline media activation, and foundational media principles to tell a cohesive and strategic story
Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy etc.
A motivated leader with excellent time management and organizational skills.
Collaborates with Investment, Analytics, and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendation
In depth experience with tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI; questions data and usage rigorously and is able to weave together a story based on data and insights
Oversees campaign timelines and ensures that the execution team meets expectations.
Coordinates competitive analysis with the analytics team, dialing up insights and presenting the final product.
Ensures the team clearly understands activation and in‑depth knowledge of tactical media plans, and is accountable for maintaining holistic media plan accuracy
Effective and efficient team guidance – meeting project timelines and managing client expectations.
Manages up’ as well as down‑level, setting expectations with their director and delivering tasks to their team.
Serves as the key point of contact for clients related to strategic plan details, timelines, and deliverable expectations.
Proactively encourages media + creative integration through cross‑agency presentations and timelines
Focuses on a quality product, adhering to Crossmedia high standards
Oversees strategic media plan presentation and communication of that plan to the Investment team.
Co‑ownership with Director of holistic plan narrative building and storytelling, ensuring pull through into all tactical plan details
Actively encourages usage of media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
Displays a deep understanding of industry trends, media partner, and platforms.
Has strong analytical skills and can report back on media plan delivery – giving thoughtful and actionable insights and communicating effectively back to clients.
Personal efforts generate satisfaction – clients, team, company
Client(s) feels a sense of partnership
Displays a high level of personal dedication and motivation.
Positively contributes to Crossmedia culture.
Participates in training to enhance their professional growth.
Mentors Planner/Buyers; responsible for ongoing feedback to guide team growth.
REQUIREMENTS
5+ years of experience in media planning
A thorough knowledge of all media channels
Excellent communication and interpersonal skills
Detail‑oriented, organized, able to multitask, and work well under pressure
Experience working with data and analytics team, evaluating campaign performance, building insights, etc.
Familiarity with syndicated consumer research surveys (MRI, Simmons, YouGov, etc.)
Highly effective project manager: You have solid organizational skills including attention to detail and multi‑tasking agility.
Strong listening skills and believes good thinking can come from anyone and any place. A team player willing to compromise their point of view in support of others.
Salary range 80–90k. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.
CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well‑being of our people, including:
Flexibility to work in hybrid manner with in‑office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency‑wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Learning & Development and training programs
And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority‑owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year‑round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which the employee will be required in this position. Employees will be required to follow other job‑related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK).
Continued employment remains on an “at‑will” basis. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the Americans with Disabilities Act of 1990 (US based).
#J-18808-Ljbffr