Logo
Bar Mar Nashville LLC

Marketing Manager

Bar Mar Nashville LLC, Nashville, Tennessee, United States, 37247

Save Job

Description

Job Title:

Culture & Partnerships Manager

Reports To:

VP of Marketing / Director of Marketing

Department:

Marketing – Food & Beverage

Employment Type:

Salaried, Exempt

About José Andrés Group José Andrés Group (JAG) is a hospitality company led by Chef José Andrés, known for outstanding guest experiences, innovation, and a values-driven culture. Our teams bring world-class food and warm hospitality to life across acclaimed concepts worldwide.

Position Summary The City Marketing Manager will be a key member of José Andrés Group’s growing marketing team, driving awareness, engagement, and traffic to our restaurants and lounges by fostering relationships with tastemakers, influencers, local business partners, concierge teams and more. Working across the market, this role will act as a brand ambassador for JAG and its concepts, ensuring that we are at the forefront of the local social and dining conversation and culture. This role combines relationship building, event curation, marketing strategy, and tactical execution,audience building,and brand collaboration, making it an integral part of JAG’s mission to build community around our restaurants and deliver unparalleled guest experiences.

Key Responsibilities Community, Partnerships & Influencers

Bring, cultivate and maintain relationships with local tastemakers, influencers, concierge teams, and businesses to bring the right collaborations and audience to our restaurants.

Develop and execute strategies to build strong connections within the city’s business and lifestyle communities, identifying opportunities for marketing partnerships and event sales in addition to ongoing restaurant traffic.

Collaborate with onsite Operations and Events teams to plan, curate, and execute tentpole events, brand partnerships and special programming at our restaurants and event spaces, ensuring strong throughline to brand positioning and strategy.

Act as an on-site host for key events, leveraging as lead generation opportunities and ensuring a memorable guest experience.

Work with media and influencers during on-property visits, acting as point of contact to facilitate future visits.

Ensure all on-site marketing initiatives align with the voice and goals of each brand, maintaining consistency across all activations.

Stay attuned to city-specific trends, events, and opportunities that align with both brands and target audiences.

Identify and attend key community events, acting as a brand ambassador and championing our unique positioning in the local market.

Share audience insights with the broader marketing teams to inform campaigns and strategies.

Assist in executing localized marketing efforts, including promotions, partnerships, and content initiatives, to drive awareness and revenue.

Digital & Content

Manage social, email, and web for assigned outlets; maintain an editorial calendar emphasizing seasonal andprogramming-drivencontent.

Track and optimize performance (engagement, CTR, conversion, list growth) while upholding luxury voice, visual standards, and brand guidelines.

Produce/coordinate photo and video (agency and in-house); ensure timely asset delivery and rights management.

Experiential Programming

Concept, calendar, and execute on-property programs: chef dinners, tasting series, guest bartenders, brand takeovers, holiday/LTO moments, arts & culture tie-ins.

Build run-of-show, staffing plans, and guest journey maps; align with Operations, Culinary, Beverage, Events, and PR.

Deliver premium guest touches (VIP amenities, bespoke menus, photo moments) consistent with luxury expectations.

Post-mortem each program with KPIs (covers, sales mix, PR/social lift, new-to-file capture) and clear ROI insights.

Events & Private Dining

Partner with Events/PDR on luxury packages (pairing menus, collector tastings, VIP add-ons); ensure collateral and messaging are on brand.

Coordinate with PR/partners to maximize earned coverage and content.

PR & Communications Support

Liaise with PR agency/partners: host media/influencers, craft briefs, and support on-site storytelling and asset needs.

Planning, Budget & Reporting

Own annual/quarterly plans and budgets for each outlet; manage vendor SOWs, invoices, and accruals.

Report weekly/monthly on campaign andprogrammingperformance; translate insights into next actions and tests.

Working Conditions & Physical Requirements

On-property; frequent night/weekend support for programs and events.

Ability to lift and transport light materials/equipment for activations and shoots.

Compensation & Benefits

Competitive salary with performance bonus potential

Comprehensive health & wellness benefits

Retirement savings program with matching

Company-wide dining discounts

Education reimbursement; commuter benefits; global career growth opportunities

Equal Opportunity Employer José Andrés Group is an Equal Opportunity Employer and participates in the federal E-Verify Program.

Requirements Qualifications

Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.

5+ years of experience in hospitality marketing, public relations, or event management.

Strong knowledge of and experience with the current market and lifestyle scene, including key players, trends, and cultural nuances.

Exceptional presentation, interpersonal and communication skills, with a proven ability to build and nurture relationships.

Experience with event planning and execution, including on-site coordination.

Highly organized self-starter, with the ability to manage multiple projects simultaneously in a fast-paced environment.

A proactive, creative, and collaborative mindset with a passion for hospitality and guest experience.

Familiarity with content capture and social media best practices.

#J-18808-Ljbffr