Page Mechanical Group, Inc.
Elite Roofing is hiring a full time Brand Marketing Manager to work in their Snohomish, WA office. Elite Roofing has partnered with Hueman for this search.
As a Brand Marketing Manager, you will lead brand growth, demand generation, and marketing engagement for our residential roofing brand. The Brand Marketing Manager serves as the primary driver of lead generation and local brand awareness for their assigned market, ensuring marketing efforts directly support sales, business and revenue goal.
The Brand Marketing Manager also facilitates, oversees, and executes B2C lead generation and brand-building initiatives. Working closely with leadership, sales, and cross-functional partners, the Brand Marketing Manager develops marketing plans, manages budgets, initiates campaigns, and coordinates end-to-end marketing deliverables to fuel profitable, scalable growth.
With over 22 years in the roofing industry, Elite Roofing & Remodel specializes in quality service combined with an extensive line of roofing systems, siding, gutters, skylights, and windows. Elite offers customers the quality services, materials, and workmanship to make their home improvement projects hassle-free. With a focus on exceptional customer service and 100% satisfaction, Elite is Greater Seattle’s roofing contractor of choice.
Position Summary
Generate and capture demand across multiple channels
Strengthen brand reputation, credibility, and local presence
Make data-driven decisions that improve marketing performance
Communicate strategies and outcomes clearly to leadership
Support product mix, upsell/cross-sell opportunities, and pipeline quality
Grow the paying customer base and improve ROI
Connect day-to-day activities to broader business goals
Translate strategy into actionable plans
Evaluate opportunities and recommend the right marketing approach
Report on metrics, learn from outcomes, and apply improvements
Proactively plan, adjust, and take ownership of results
Hit or exceed lead, CPL, and revenue-driven targets
Key Duties & Responsibilities Lead Generation
Oversee multi-channel lead generation activities (Google PPC, PMax, LSA, SEO, Meta, Nextdoor, retargeting)
Manage performance expectations with ad agencies using CPL, ROAS, lead quality, MER, and booked appointment rate
Ensure strong campaign inputs: briefs, messaging, creative direction, offers, and audiences
Brand Strategy & Positioning
Drive brand strategy, marketing plans, positioning, voice, and annual/monthly budgets
Ensure all touchpoints reflect consistent brand identity and standards
Identify growth opportunities within the market, service mix, and competitive landscape
Creative & Content Development
Direct content needs for videos, graphics, landing pages, sales sheets, brochures,
Manage social media content and consistent posting cadence (posts, reels, stories), monitoring, engagement, and performance reporting.
Manage community-related content, before/after photos, team highlights, and service-specific storytelling
Reputation & Review Management
Drive review acquisition strategy for Google, Yelp, BBB, GuildQuality
Monitor feedback, elevate patterns, and coordinate responses with operators
Maintain updated profiles, photos, offers, and messaging
Customer Lifecycle & CRM Marketing
Own nurture and communication strategy from inquiry → estimate → install → referral
Coordinate automated email/SMS nurturing in ServiceTitan (CRM) and marketing tools
Support referral and reactivation initiatives
Community Engagement & Partnerships
Plan and manage events, home shows, sponsorships, chamber partnerships, realtor relationships, and local collaborations
Build presentations, and customer leave-behinds for outreach
Sales Enablement
Develop sales materials, pitch decks, one-pagers, and customer education tools
Align promo calendars with sales leaders
Support messaging and scripts for call center and sales teams
Analytics & Reporting
Analyze KPIs: lead flow/quality, channel performance, booking/appointment trends, and ROI
Prepare monthly reports and clearly communicate insights + recommended actions
Validate accuracy of data with digital agencies and internal teams
Vendor & Cross-Functional Collaboration
Manage agency performance, vendor relationships, and marketing platforms
Collaborate with marketing leadership, sales, and operations
Create repeatable SOPs, templates, and workflows that can scale to additional brands
Job Qualifications
Bachelor’s degree in marketing or related field
5+ years of relevant marketing experience (home services/roofing a strong plus)
Strong leadership-based consultative approach
Comprehensive knowledge of digital and traditional B2C marketing
Understanding of Canopy Services’ business model & roofing industry nuances
High Emotional Intelligence (EQ); ability to build trust with operators and colleagues
Strong organizational, analytical, and problem-solving abilities
Excellent written and verbal communication
Proactive decision-making with strong prioritization skills
Ability to work under tight deadlines and adapt to new technology or methods
Knowledge of SEO and GEO/LLM search (ChatGPT, Gemini, Perplexity) preferred
Experience with ServiceTitan CRM a plus
Compensation & Benefits
$80-95k base salary + bonus eligibility
Affordable Medical, Dental, and Vision plans
401(k) with company match
Company-paid Long-Term Disability
Optional Short-Term Disability, Accident, and Critical Illness
$50K company-paid life insurance (additional coverage available)
6 paid holidays
PTO available
Elite Roofing has earned a reputation for integrity, superior craftsmanship, and exceptional customer service throughout the Pacific Northwest. If you are looking to join a growing company in a dynamic environment, apply today!
Elite Roofing is a part of Canopy, a Trivest Portfolio Company, and has retained Hueman for this search.
#J-18808-Ljbffr
As a Brand Marketing Manager, you will lead brand growth, demand generation, and marketing engagement for our residential roofing brand. The Brand Marketing Manager serves as the primary driver of lead generation and local brand awareness for their assigned market, ensuring marketing efforts directly support sales, business and revenue goal.
The Brand Marketing Manager also facilitates, oversees, and executes B2C lead generation and brand-building initiatives. Working closely with leadership, sales, and cross-functional partners, the Brand Marketing Manager develops marketing plans, manages budgets, initiates campaigns, and coordinates end-to-end marketing deliverables to fuel profitable, scalable growth.
With over 22 years in the roofing industry, Elite Roofing & Remodel specializes in quality service combined with an extensive line of roofing systems, siding, gutters, skylights, and windows. Elite offers customers the quality services, materials, and workmanship to make their home improvement projects hassle-free. With a focus on exceptional customer service and 100% satisfaction, Elite is Greater Seattle’s roofing contractor of choice.
Position Summary
Generate and capture demand across multiple channels
Strengthen brand reputation, credibility, and local presence
Make data-driven decisions that improve marketing performance
Communicate strategies and outcomes clearly to leadership
Support product mix, upsell/cross-sell opportunities, and pipeline quality
Grow the paying customer base and improve ROI
Connect day-to-day activities to broader business goals
Translate strategy into actionable plans
Evaluate opportunities and recommend the right marketing approach
Report on metrics, learn from outcomes, and apply improvements
Proactively plan, adjust, and take ownership of results
Hit or exceed lead, CPL, and revenue-driven targets
Key Duties & Responsibilities Lead Generation
Oversee multi-channel lead generation activities (Google PPC, PMax, LSA, SEO, Meta, Nextdoor, retargeting)
Manage performance expectations with ad agencies using CPL, ROAS, lead quality, MER, and booked appointment rate
Ensure strong campaign inputs: briefs, messaging, creative direction, offers, and audiences
Brand Strategy & Positioning
Drive brand strategy, marketing plans, positioning, voice, and annual/monthly budgets
Ensure all touchpoints reflect consistent brand identity and standards
Identify growth opportunities within the market, service mix, and competitive landscape
Creative & Content Development
Direct content needs for videos, graphics, landing pages, sales sheets, brochures,
Manage social media content and consistent posting cadence (posts, reels, stories), monitoring, engagement, and performance reporting.
Manage community-related content, before/after photos, team highlights, and service-specific storytelling
Reputation & Review Management
Drive review acquisition strategy for Google, Yelp, BBB, GuildQuality
Monitor feedback, elevate patterns, and coordinate responses with operators
Maintain updated profiles, photos, offers, and messaging
Customer Lifecycle & CRM Marketing
Own nurture and communication strategy from inquiry → estimate → install → referral
Coordinate automated email/SMS nurturing in ServiceTitan (CRM) and marketing tools
Support referral and reactivation initiatives
Community Engagement & Partnerships
Plan and manage events, home shows, sponsorships, chamber partnerships, realtor relationships, and local collaborations
Build presentations, and customer leave-behinds for outreach
Sales Enablement
Develop sales materials, pitch decks, one-pagers, and customer education tools
Align promo calendars with sales leaders
Support messaging and scripts for call center and sales teams
Analytics & Reporting
Analyze KPIs: lead flow/quality, channel performance, booking/appointment trends, and ROI
Prepare monthly reports and clearly communicate insights + recommended actions
Validate accuracy of data with digital agencies and internal teams
Vendor & Cross-Functional Collaboration
Manage agency performance, vendor relationships, and marketing platforms
Collaborate with marketing leadership, sales, and operations
Create repeatable SOPs, templates, and workflows that can scale to additional brands
Job Qualifications
Bachelor’s degree in marketing or related field
5+ years of relevant marketing experience (home services/roofing a strong plus)
Strong leadership-based consultative approach
Comprehensive knowledge of digital and traditional B2C marketing
Understanding of Canopy Services’ business model & roofing industry nuances
High Emotional Intelligence (EQ); ability to build trust with operators and colleagues
Strong organizational, analytical, and problem-solving abilities
Excellent written and verbal communication
Proactive decision-making with strong prioritization skills
Ability to work under tight deadlines and adapt to new technology or methods
Knowledge of SEO and GEO/LLM search (ChatGPT, Gemini, Perplexity) preferred
Experience with ServiceTitan CRM a plus
Compensation & Benefits
$80-95k base salary + bonus eligibility
Affordable Medical, Dental, and Vision plans
401(k) with company match
Company-paid Long-Term Disability
Optional Short-Term Disability, Accident, and Critical Illness
$50K company-paid life insurance (additional coverage available)
6 paid holidays
PTO available
Elite Roofing has earned a reputation for integrity, superior craftsmanship, and exceptional customer service throughout the Pacific Northwest. If you are looking to join a growing company in a dynamic environment, apply today!
Elite Roofing is a part of Canopy, a Trivest Portfolio Company, and has retained Hueman for this search.
#J-18808-Ljbffr