Private Bank Marketing Acquisitions Manager, Vice President

Join J.P. Morgan Private Bank’s Marketing team and shape the acquisition strategy for our Latin America and Global Families Group businesses. This role offers the opportunity to accelerate new client growth and strengthen our brand presence through creative, data-driven marketing initiatives and cross-functional collaboration. As an Acquisitions Marketing Manager within the Private Bank, you will be responsible for expanding and optimizing our acquisitions efforts in paid media (search, display, social), as well as sponsorships, partnerships, and other direct-to-prospect campaigns. You will play a critical part in leading full funnel growth and broadening the Private Bank’s reach to new audiences in Latin America and beyond. You will collaborate closely with product marketing, brand, SEO, and analytics teams to develop targeted campaigns that connect with diverse customer segments and elevate J.P. Morgan Private Bank’s brand. Job Responsibilities:

Develop and execute acquisition marketing strategies and campaigns that align with business objectives across paid search, programmatic, and social media. Lead the day-to-day multi-channel (social display, programmatic, paid search, etc.) and digital paid media campaigns. Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance. Build and maintain a roadmap for testing and optimizing channel performance and lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth. Continuously identify opportunities to design and run A/B tests, expand campaigns beyond maintenance mode, and unlock new efficiencies and growth levers. Partner with Business Intelligence and Digital teams to monitor and analyze paid media campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals. Translate performance data into actionable insights, explaining not just what happened but why — and how we can do more, better. Identify, evaluate and onboard new partnerships and sponsorships with third-party entities to increase brand visibility, support business growth, and drive customer acquisition. Negotiate partnership and sponsorship agreements, terms and budgets, ensuring optimal value and alignment with the organization’s objectives. Work cross-functionally with internal teams (product, legal, compliance, finance) to ensure successful partner implementation. Manage acquisition marketing budget and resources, ensuring efficient budget allocation. Conduct monthly media performance reviews with CMO and finance leadership. Generate ideas for themes, topics, platforms, and solutions to amplify our voice and reach new prospects through innovative acquisition marketing programs. Required Qualifications, Capabilities and Skills:

5 + years of digital marketing, sponsorships & partnerships, strategy, or equivalent experience. Experience in paid media marketing and software platforms. Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement Experience in audience analysis, segmentation, and campaign performance measurement. Strong editorial, writing, and organizational skills. Understanding of the Latin American region and macroeconomic landscape. Preferred Qualifications, Capabilities and Skills:

10+ years of deep functional leadership experience in relevant media areas and integrated marketing communications. MBA or similar advanced degree. Bilingual in Spanish/Portuguese Proven experience in media strategy, CRM, and analytics within a retail, or high-end consumer environment Deep understanding of customer segmentation, full-funnel marketing, and media measurement methodologies. Familiarity with personalization and automation marketing tools and platforms.

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