Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team

## Digital Strategy Lead – Customer Experience, Digital & Media Strategy TeamThe preferred work location for this position is **Foster City, CA, with Parsippany, NJ as an alternative.** Candidates residing in these areas are strongly encouraged to apply. **Please note that relocation assistance is not available for this role.*** Passion for creating meaningful, customer-centric digital strategies* Journey design mindset that has experience stitching together omnichannel experiences* Deep expertise in media, data, and clean room environments* Ability to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategies* Strong collaboration skills with cross-functional teams, driving measurable impact and optimization* Solid understanding of pharma compliance and evolving privacy regulations* Develop and execute digital strategies aligned with brand objectives and business goals* Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms* Design personalized content strategies to enhance engagement for HCPs and patients* Embed digital best practices and innovation into brand planning, leveraging success across the organization* Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)* Identify opportunities for digital health innovation and emerging technologies* Collaborate with media partners and internal teams to optimize activations and audience targeting* Provide strategic guidance on digital operations, capability development, and process optimization* Ensure regulatory alignment and compliance across all digital initiatives* Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans* 8+ years in digital strategy or omnichannel marketing, with agency experience a plus* Expertise in digital planning, media activation, performance measurement & optimization* Skilled in audience planning and activation using 1P and 3P datasets* Proven ability to develop personalized content strategies across channels* Experience in customer journey mapping and CRM/web journey design* Ability to build strong stakeholder relationships and foster cross-functional collaboration* Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions.* Biotech/pharma experience preferred, across broad and rare therapeutic areas* Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)* Analytical mindset with data-driven decision-making experience* Bachelor’s degree required; MBA or advanced degree preferred* Ability to travel 20 – 30% #J-18808-Ljbffr