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PureCars Technologies, LLC

Buying Lead, Traditional Media

PureCars Technologies, LLC, Houston, Texas, United States, 77246

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Buying Lead, Traditional Media PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team of high-touch digital strategy experts. By utilizing our extensive data library, DMS connectivity, and our digital advertising and attribution solutions, our platform enables automotive dealers to capture more customers, optimize digital advertising spend, and maximize profitability while providing mission-critical business insights and analytics.

We are focused on investing in world‑class talent and technology in order to help our partners dominate their markets in new and innovative ways. Come join us as we take on the ad‑tech and automotive industries by storm.

General Attributes

Strong attention to detail and organizational skills

Automotive experience preferred, retail experience required

Clear communicator

Understanding of CPM, CPC, CTR, frequency, reach, and conversion metrics

Experience with campaign pacing, budget optimization, and performance tracking

Strong negotiation and vendor relationship skills

Analytical thinking and attention to detail

Time management and multitasking in deadline‑driven environments

Collaboration and communication across creative and media teams

Duties include

Management of traditional media process across cross‑functional teams

Execute media buys across digital, broadcast, print, and out‑of‑home channels

Negotiate pricing, placement, and added‑value opportunities with media vendors

Manage advertising budgets and adjust pacing to stay on track

Monitor campaign performance and optimize placements for better ROI

Conduct audience research and maintain current knowledge of media trends

Formulate cost‑effective techniques that help brands get maximum impact with minimal prices

Generate reports on KPIs, impressions, clicks, conversions, and costs

Ensure ads are trafficked correctly and meet deadlines and specs

Leadership/Mgmt

Be involved in the entire campaign lifecycle, from the development and launch of the campaign, to tracking its success

Collaborate with creative teams to plan, and execute the campaigns as per the plan

Develop and foster relationships with vendors and media owners that are built on trust and honesty

Stay on top of the latest trends and technologies in the media space

Salary Range $135,000

Location Remote, Houston preferred

EEO Statement PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data‑driven, and entrepreneurial at heart!

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