Consumer Bank Marketing Strategy Lead, Vice President

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high‑quality customer growth by launching and leading direct‑to‑consumer marketing campaigns that acquire new customers and deepen existing relationships.The Acquisition Marketing Campaign Management team is seeking an energetic, motivated, and experienced marketing individual to drive best‑in‑class consumer experiences by on a high‑performing, results‑driven team.

As a Vice President, Marketing Strategy Lead for the Consumer Bank Acquisition Campaign Management team, you will support consumer deposit relationships, be responsible for building and leading large scale, multi‑channel acquisition campaigns, and involved in planning and executing creative strategies/tactics with a heavy emphasis on Affluent channels. In addition, you will be an authorized approver of creative for the team, and drive creative thought leadership and/or process excellence initiatives across the team.

Job responsibilities

Develop proactive, strong partnerships between the ACM team, strategy partners, and internal/external execution partners to ensure the teams are working cohesively

Optimize direct response marketing campaigns to improve creative performance, deepen customer journeys, create efficiencies and reduce costs

Lead efforts to continuously improve both the customer experience and how we deliver it for their program:

Act as a culture leader, identifying key skills to bring to the table and engaging with team beyond day‑to‑day duties

Communicate effectively with senior leaders and others in written (email, Teams, presentation documents) and verbal communications; effectively presenting and/or facilitating large scale meetings

Oversee budget management for production and creative costs across the programs they are responsible for

Ensure strong control environment and serving as an Authorized Approver on final creative for the team

Required qualifications, capabilities and skills

Proven track record in direct or digital marketing as a project/campaign manager: 5 plus years of experience

Digital consumer marketing experience in owned, earned and paid channels; strong executional knowledge of social, paid display, email, and website creative

Experience working in a fast‑paced environment, with strong skills in multi‑tasking and prioritization

Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership, all while adhering to a tight controls environment

High energy, solutions‑oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines

Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members

Team player with a positive, can‑do attitude; must be comfortable with continuously changing opportunities and priorities

Curious and creative with a focus on constant improvement

Excellent written and oral communication skills; experience in presenting to senior level executives

Preferred qualifications, capabilities and skills

Specific experience in financial services including debit or credit marketing and/or agency‑side experience. Affluent or premium programs a plus.

3+ years of agency/vendor management experience

4‑year college degree

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