General Motors
Senior Marketing Manager – GMC Trucks and Full-Size SUVs
General Motors, Lansing, Michigan, United States
Senior Marketing Manager – GMC Trucks and Full-Size SUVs page is loaded## Senior Marketing Manager – GMC Trucks and Full-Size SUVsremote type:
Hybridlocations:
Warren, Michigan, United States of Americatime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
JR-202522795**Job Description**As the **Senior Marketing Manager for GMC Trucks and Full-Size SUVs** you will lead the strategic vehicle lifecycle plan, including developing and executing positioning, product launch, go-to-market plan, and growth initiatives to optimize sales and profitability. You will lead and partner with cross functional teams to deliver a comprehensive vehicle line plan that encompasses product, pricing/incentives, advertising, promotions, and retail channel. You will lead a team responsible for managing several high-priority vehicle lines, including Sierra LD, Sierra HD, Sierra EV, Canyon, Savana, and Yukon/XL. This position reports to the Global Buick and GMC Marketing Director.**Key Responsibilities Include:*** Develop and lead launch strategy for current programs and partner cross functionally on future product, looking for overarching brand efficiencies and opportunities* Devise product-driven marketing initiatives to optimize sales, share, variable profit, and customer targets* Ability to leverage and storytell through data to make informed decisions to implement and execute our strategy, and communicate strategy to senior leaders* Lead a large team of Marketing Managers, Assistant Marketing Managers and Product Information Specialists; Drive successful execution of marketing strategies and develop a high performing team through feedback and coaching, performance reviews, and skill development* Be the voice of the customer through deep knowledge of understanding the customers functional, technical and emotional needs* Drive insights and recommendations with a consumer-first mindset, driven by data and a comprehensive understanding of the product, brand, segment trends and competitive landscape (current and future)**For each product:*** Identify consumer insights, competitive opportunities and segment trends to guide development of market strategy/tactics* Lead target market definition, positioning, and key messages* Develop and lead all stakeholders to a 4P launch plan from pre-launch through post-launch for new products and throughout lifecycle with a focus of driving growth, profitability, and loyalty* Develop cohesive and segment-appropriate packaging, trim and go to market strategies for each model* Partner with sales operations on monthly go-to-market plan recommendations including inventory analysis, trim mix and packaging optimizations, and production recommendations* Collaborate with Brand Strategy Team to develop compelling consumer insights and messaging strategy* Closely partner with Product Marketing and Engineering on program lifecycle management and future program development.
Identifying customer needs/wants, developing initial model content and strategy, and creating product wins for communications* Assume leadership role in developing content for dealer product training* Implement and create life-cycle appropriate special editions, packaging adjustments, and promotions to attain business objectives where appropriate* Collaborate with PR/Communications and Advertising teams to develop key messages for media and social media and actively participate in media events as a subject matter expert* Collaborate with Sales Operations Team in dealer communications and soliciting feedback to ensure plans can be effectively executed at retail* Engage and partner with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics, including presenting to field team on consensus calls* Ensure accuracy and effective messaging in all consumer communications, dealer communications, press releases, dealer order guides* Serve as SME of assigned products/segments to the wider GM organization. Provide guidance to develop a portfolio approach for marketing management.**Essential Skills/Requirements*** Bachelor’s degree* 8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing* Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently* Ability to work on multiple projects simultaneously and meet deadlines* Experience leading a large team, creating a positive culture for growth and development, and managing cross-functional relationships while successfully achieving KPIs* Ability to work well in a complex team environment* Demonstrated ability to own and effectively manage budgets* Ability to develop and communicate new and unique marketing ideas that will effectively drive consumers to action* Ability to make/recognize effective trade-off decisions and negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships* Ability to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment* A self-starter with the ability to think strategically, develop creative solutions, and communicate strategy and plans effectively* Excellent oral and written communication skills* Highly developed presentation skills both in the development of materials and delivery of presentation* High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint* Understanding of Field sales organization and Dealer network* Proven ability to use complex data to form in-depth analytical insights and synthesize data into critical information for different audiences* Occasional travel, including some weekends, and ability to occasionally work irregular hours* Experience developing and executing marketing strategy for a vehicle launch preferredThis role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.**About GM**Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.**Why Join Us** We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.**Benefits Overview**From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting .**Non-Discrimination and Equal Employment Opportunities (U.S.)**General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment #J-18808-Ljbffr
Hybridlocations:
Warren, Michigan, United States of Americatime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
JR-202522795**Job Description**As the **Senior Marketing Manager for GMC Trucks and Full-Size SUVs** you will lead the strategic vehicle lifecycle plan, including developing and executing positioning, product launch, go-to-market plan, and growth initiatives to optimize sales and profitability. You will lead and partner with cross functional teams to deliver a comprehensive vehicle line plan that encompasses product, pricing/incentives, advertising, promotions, and retail channel. You will lead a team responsible for managing several high-priority vehicle lines, including Sierra LD, Sierra HD, Sierra EV, Canyon, Savana, and Yukon/XL. This position reports to the Global Buick and GMC Marketing Director.**Key Responsibilities Include:*** Develop and lead launch strategy for current programs and partner cross functionally on future product, looking for overarching brand efficiencies and opportunities* Devise product-driven marketing initiatives to optimize sales, share, variable profit, and customer targets* Ability to leverage and storytell through data to make informed decisions to implement and execute our strategy, and communicate strategy to senior leaders* Lead a large team of Marketing Managers, Assistant Marketing Managers and Product Information Specialists; Drive successful execution of marketing strategies and develop a high performing team through feedback and coaching, performance reviews, and skill development* Be the voice of the customer through deep knowledge of understanding the customers functional, technical and emotional needs* Drive insights and recommendations with a consumer-first mindset, driven by data and a comprehensive understanding of the product, brand, segment trends and competitive landscape (current and future)**For each product:*** Identify consumer insights, competitive opportunities and segment trends to guide development of market strategy/tactics* Lead target market definition, positioning, and key messages* Develop and lead all stakeholders to a 4P launch plan from pre-launch through post-launch for new products and throughout lifecycle with a focus of driving growth, profitability, and loyalty* Develop cohesive and segment-appropriate packaging, trim and go to market strategies for each model* Partner with sales operations on monthly go-to-market plan recommendations including inventory analysis, trim mix and packaging optimizations, and production recommendations* Collaborate with Brand Strategy Team to develop compelling consumer insights and messaging strategy* Closely partner with Product Marketing and Engineering on program lifecycle management and future program development.
Identifying customer needs/wants, developing initial model content and strategy, and creating product wins for communications* Assume leadership role in developing content for dealer product training* Implement and create life-cycle appropriate special editions, packaging adjustments, and promotions to attain business objectives where appropriate* Collaborate with PR/Communications and Advertising teams to develop key messages for media and social media and actively participate in media events as a subject matter expert* Collaborate with Sales Operations Team in dealer communications and soliciting feedback to ensure plans can be effectively executed at retail* Engage and partner with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics, including presenting to field team on consensus calls* Ensure accuracy and effective messaging in all consumer communications, dealer communications, press releases, dealer order guides* Serve as SME of assigned products/segments to the wider GM organization. Provide guidance to develop a portfolio approach for marketing management.**Essential Skills/Requirements*** Bachelor’s degree* 8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing* Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently* Ability to work on multiple projects simultaneously and meet deadlines* Experience leading a large team, creating a positive culture for growth and development, and managing cross-functional relationships while successfully achieving KPIs* Ability to work well in a complex team environment* Demonstrated ability to own and effectively manage budgets* Ability to develop and communicate new and unique marketing ideas that will effectively drive consumers to action* Ability to make/recognize effective trade-off decisions and negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships* Ability to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment* A self-starter with the ability to think strategically, develop creative solutions, and communicate strategy and plans effectively* Excellent oral and written communication skills* Highly developed presentation skills both in the development of materials and delivery of presentation* High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint* Understanding of Field sales organization and Dealer network* Proven ability to use complex data to form in-depth analytical insights and synthesize data into critical information for different audiences* Occasional travel, including some weekends, and ability to occasionally work irregular hours* Experience developing and executing marketing strategy for a vehicle launch preferredThis role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.**About GM**Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.**Why Join Us** We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.**Benefits Overview**From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting .**Non-Discrimination and Equal Employment Opportunities (U.S.)**General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment #J-18808-Ljbffr