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Job Description
Fanatics Collectibles is seeking a strategic and experienced Director of Marketing to serve as a marketing liaison between the Fanatics Live/Collect business and the broader Fanatics Collectibles organization.
Job Purpose This role is responsible for leading cross‑functional coordination across key marketing functions to ensure that Fanatics Live and Fanatics Collect initiatives are supported and executed efficiently. This leader will oversee key programs, provide direction to integrated teams, and ensure clear objectives, strong collaboration, and a collector‑first approach across all brand and product efforts. They will also represent the needs and goals of Fanatics Live/Collect in marketing planning conversations and external collaborations (e.g., league partners, agencies).
Deliverables
Align and activate cross‑functional teams to support major initiatives, ensuring marketing programs are cohesive, timely, and effective.
Serve as a key business partner between Fanatics Live/Collect and Topps stakeholders.
Champion the collector‑first perspective across every touchpoint and initiative.
Responsibilities
Accountable for marketing budget management for Live/Collect Marketing initiatives, collaborating with relevant teams to ensure alignment and effective resource allocation.
Adapt and align strategic Brand/Product Marketing priorities to ensure cohesive execution and shared objectives across both businesses.
Partner with Global Experiential team, agencies, and external partners to define marketing requirements and ensure seamless, high‑quality event execution.
Partner with Global Social team to implement integrated social media strategies and campaigns.
Collaborate on content strategy and planning for Fanatics Live/Collect.
Experience Needed
10+ years marketing experience in a high‑pace environment with a high‑profile brand.
Ability to develop and maintain key relationships.
Ability to work directly with Executive Leadership.
Strong planning, prioritization, budgetary and project management competencies.
Track record of innovation and delivering results against tight deadlines.
Exceptional verbal and written communication skills, including meeting facilitation and presentation.
Passionate about sports and consumer brands and knowledge of the trading card and collectibles space.
In New York, the salary range for this position is $168,000–$210,000, which represents base pay only and does not include short‑term or long‑term incentive compensation. In Los Angeles, the salary range is $155,000–$193,000. These salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
About the Team Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long‑term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards.
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Job Purpose This role is responsible for leading cross‑functional coordination across key marketing functions to ensure that Fanatics Live and Fanatics Collect initiatives are supported and executed efficiently. This leader will oversee key programs, provide direction to integrated teams, and ensure clear objectives, strong collaboration, and a collector‑first approach across all brand and product efforts. They will also represent the needs and goals of Fanatics Live/Collect in marketing planning conversations and external collaborations (e.g., league partners, agencies).
Deliverables
Align and activate cross‑functional teams to support major initiatives, ensuring marketing programs are cohesive, timely, and effective.
Serve as a key business partner between Fanatics Live/Collect and Topps stakeholders.
Champion the collector‑first perspective across every touchpoint and initiative.
Responsibilities
Accountable for marketing budget management for Live/Collect Marketing initiatives, collaborating with relevant teams to ensure alignment and effective resource allocation.
Adapt and align strategic Brand/Product Marketing priorities to ensure cohesive execution and shared objectives across both businesses.
Partner with Global Experiential team, agencies, and external partners to define marketing requirements and ensure seamless, high‑quality event execution.
Partner with Global Social team to implement integrated social media strategies and campaigns.
Collaborate on content strategy and planning for Fanatics Live/Collect.
Experience Needed
10+ years marketing experience in a high‑pace environment with a high‑profile brand.
Ability to develop and maintain key relationships.
Ability to work directly with Executive Leadership.
Strong planning, prioritization, budgetary and project management competencies.
Track record of innovation and delivering results against tight deadlines.
Exceptional verbal and written communication skills, including meeting facilitation and presentation.
Passionate about sports and consumer brands and knowledge of the trading card and collectibles space.
In New York, the salary range for this position is $168,000–$210,000, which represents base pay only and does not include short‑term or long‑term incentive compensation. In Los Angeles, the salary range is $155,000–$193,000. These salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
About the Team Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long‑term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards.
#J-18808-Ljbffr