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Bushbalm

Brand Marketing Manager Brand Marketing Manager

Bushbalm, Thayer, Kansas, United States, 66776

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As featured on Dragons' Den, Bushbalm Skincare is a fast-growing leader in the skincare industry, on a mission to become the go-to brand for bikini line and body care. Our results-driven products empower people to feel confident in their skin — down there and everywhere.

Available at all Ulta Beauty locations and in over 15,000 waxing salons, Bushbalm is expanding its reach across North America, bringing innovative solutions for hair removal and skincare to even more people.

About the Role: This is an

18-Month Mat Leave Contract

full-time position. If you’re a smart, ambitious, and self-driven individual seeking to thrive in a fast-paced and rewarding environment, we’ve got the perfect opportunity for you! As a Brand Marketing Manager, you'll collaborate and report directly to the Director of Brand Marketing.

Responsibilities: Develop and execute 360-degree marketing campaigns, ensuring all brand touchpoints—social media, email, SMS, website, retail, influencer collaborations, and PR—work cohesively to amplify new product launches.

Oversee Bushbalm’s DTC social media strategy, ensuring engaging, on-brand, and high-performing content across Instagram, TikTok, Facebook, and other emerging platforms.

Collaborate with the email & SMS marketing team to align messaging and promotions across all channels for cohesive brand storytelling.

Collaborate with Amazon Team, managing Levanta affiliate platform.

Work closely with the design team to develop creative assets that align with brand campaigns and marketing initiatives.

Own the brand marketing calendar, ensuring all key launches, promotions, and content initiatives are executed on time and in alignment with business goals.

Lead brand campaigns and key projects, from ideation to execution, ensuring they drive engagement, retention, and revenue growth.

Collaborate on photoshoots, working with photographers, models, and creative teams to ensure high-quality visual content that aligns with the brand’s aesthetic.

Own go-to-market strategies for new product launches, ensuring seamless execution across all marketing channels.

Monitor and analyze marketing performance and KPI metrics to optimize content, campaigns, and engagement strategies.

Stay ahead of industry trends, competitors, and best practices to ensure Bushbalm remains a leader in skincare marketing.

Collaborate cross-functionally with internal teams, including product development, retail, and customer experience, to align on messaging and initiatives.

Organize and manage creative assets for the brand and company.

Who You Are: A brand storyteller with 3-5 years of experience in brand marketing, social media, or digital marketing, preferably in the beauty, skincare, or wellness space.

Experienced leading a team.

Highly organized with strong project management skills and the ability to juggle multiple priorities at once.

Creative and strategic—able to think big-picture while also executing day-to-day tasks with precision in a fast-paced environment.

Deeply familiar with social media content trends, platform best practices, and influencer collaborations.

Experienced in collaborating with designers, content creators, and marketing teams to bring campaigns to life.

Analytical and data-driven, with a keen eye for performance metrics and an ability to adjust strategies accordingly.

Strong copywriting skills with the ability to craft engaging, on-brand messaging.

Passionate about skincare, self-care, and creating a brand that resonates with consumers.

Bonus: Familiarity with e-commerce platforms like Shopify and digital marketing tools such as Klaviyo, Archive, and a CRM.

You’ve worked in the industry.

Experience with paid social media advertising and performance marketing strategies.

Experience hosting events including management and tactical execution to foster relationship building and brand loyalty.

Competitive salary and comprehensive benefits package.

Flexible work environment (remote/hybrid options where applicable).

Health and wellness benefits, including a lifestyle spending account.

Professional development opportunities to support career growth.

Free access to our award-winning products.

Inclusive and dynamic company culture with team-building events.

Join us in redefining body care and making an impact in the beauty industry!

[Project] To apply for this position, please create a marketing campaign brief for a new scented ingrown hair oil. Feel free to be creative! Select a scent that you think would resonate with our audience and outline your proposed strategy.

Your brief should include:

Campaign concept

Creative execution ideas, such as an event, photoshoot concepts or collaborations

Go-to-market strategy, outlining how you would bring this launch to life across multiple channels

Key messaging and asks to ensure brand consistency

Bushbalm is on a mission to solve common skin concerns the beauty industry has long ignored.

Think ingrown hairs, dark spots, razor burn and more.

We’re striving to be the #1 product line focused on bikini line skincare.

Why Join Us

Since 2016 we've grown our team with industry experts and skincare enthusiasts. Bushbalm is in such a unique place, as we're in the heart of beauty and crossed with e-commerce.

By joining you'll understand what goes into a fast growing direct-to-consumer beauty company.

FAQs Ottawa, Canada

We do have staff who work remotely, but our HQ is in downtown Ottawa.

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