Marketing Data Analyst (Lending Products)
Apex Systems is seeking a Marketing Data Analyst to join our client’s Marketing Analytics & Data Science team. This role will support strategic marketing initiatives, focusing on deposit and lending product analytics. It offers an opportunity to contribute to data-driven decision-making and campaign optimization in a dynamic financial services environment.
Base pay range
$40.00/hr - $55.00/hr
Job Details
Job#:
Position : Marketing Data Analyst (Lending Products)
Client : Large Banking Client
Location : Hybrid onsite in Boston, MA, or NYC, NY
Duration : 3+ month contract; strong potential for extension/full‑time hire
Overview
Our client in the banking domain is seeking a Marketing Data Analyst to join their Marketing Analytics & Data Science team. This role will support strategic marketing initiatives, with a focus on deposit and lending product analytics. The position offers an exciting opportunity to contribute to data-driven decision-making and campaign optimization in a dynamic financial services environment.
Responsibilities
- Analyze and interpret marketing data, with a focus on lending products
- Build and maintain dashboards using Power BI and AWS QuickSight
- Support campaign measurement and execution, providing actionable insights
- Run queries, identify trends, and assess the effectiveness of marketing channels
- Collaborate with cross-functional teams to align analytics with business goals
- Communicate findings and recommendations to leadership and stakeholders
Required Experience
- Minimum 3+ years of experience in marketing data and analytics
- Strong understanding of digital marketing data, campaign strategy, and execution
- Experience with lending product data (e.g., lending, underwriting)
- Proficiency in SQL Server (query writing)
- Dashboarding experience with Power BI and AWS QuickSight
- Working knowledge of Python
- Familiarity with Google Analytics and/or Adobe Analytics
- Prior experience in financial services, preferably banking or fintech
Desired Experience
- Experience in fintech or commercial banking
- Exposure to Experian valuation, Axiom, or Tealium tag management
- Understanding of identity graph concepts
Soft Skills
- Strong communication skills with the ability to engage leadership, team members, and clients
- Collaborative mindset and ability to work in a fast‑paced, data‑driven environment
Benefits Overview
Apex offers a comprehensive benefits package including medical, dental, vision, life, disability insurance, an employee stock purchase program, 401(k) plan, Health Savings Account, Employee Assistance Program, professional development resources, and more.
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
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