Head of Digital Marketing and Analytics Job at The Wood Veneer Hub in Tolleson

About WVH: The Wood Veneer Hub, Inc. (WVH) is a fast-growing organization recognized for delivering high-quality wood veneer products. We pride ourselves on excellence, design, and customer satisfaction. We are seeking Director of Search & Marketing Analytics to lead strategy, optimization, and insights across paid and organic search, as well as the broader marketing ecosystem. This role is essential for turning marketing data into actionable insights, driving efficiency, ROI, and continuous improvement in customer acquisition and retention. Lead end-to-end strategy for paid search (SEM) and organic search (SEO), ensuring alignment between demand capture, content, and conversion • Oversee performance media planning, budgeting, bidding strategies, and audience segmentation to maximize return on ad spend • Partner with content and product teams to improve visibility, ranking, and engagement across organic search channels Marketing Analytics & Insights • Build and manage the marketing analytics roadmap — from tracking and attribution to business intelligence dashboards and experimentation frameworks • Establish marketing KPIs and create real-time performance dashboards across channels (search, social, email, display, OTT, affiliates, etc.) • Lead advanced analysis on customer acquisition cost (CAC), lifetime value (LTV), incrementality, and marketing mix modeling • Partner with finance and data teams to ensure marketing forecasts and spend allocation are backed by robust insights Translate complex data into simple, actionable stories for executives and cross-functional teams • Drive a culture of test-and-learn, ensuring all marketing efforts are measurable and continuously optimized 6+ years of experience in digital marketing analytics, growth strategy, or performance marketing • Proven success leading SEM and/or SEO programs at scale • Deep experience with analytics platforms (GA4, Looker, Tableau, Power BI) and data tools (BigQuery, SQL, Excel) • Expertise in attribution modeling, experimentation (A/B and multivariate testing), and marketing mix analysis • Strong understanding of conversion tracking, tag management, and digital data pipelines • Ability to synthesize complex data into actionable insights and clear recommendations • Health, dental, and vision insurance · Flexible schedule · Career growth opportunities We are committed to building an inclusive and respectful work environment for all. Employment decisions are based on qualifications, performance, and business needs—regardless of race, color, religion, gender, age, disability, or other protected status.