Russell Tobin
Russell Tobin is hiring: Social Media Director in Los Angeles
Russell Tobin, Los Angeles, CA, US, 90079
This range is provided by Russell Tobin. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$120,000.00/yr - $165,000.00/yr
Location: Los Angeles, CA (Hybrid Schedule: Tuesday, Wednesday, Thursday in office)
Department: Creative Team
Reports To: SVP, Creative
Role Overview
Our client, a prominent leader in the media and entertainment industry , is seeking a visionary Creative Director, Social Media to define and lead the creative strategy and execution of their brand presence across all social platforms.
This role requires a passionate leader who thrives at the intersection of storytelling, pop culture, and digital innovation . You will be responsible for overseeing a small internal team and external creative agencies, spearheading the development of thumb‑stopping, platform‑native content that captivates audiences, drives engagement, and elevates the brand's aesthetic across key priorities. The ideal candidate must be a hands‑on creator who can ideate, shoot, and edit content quickly.
Key Responsibilities
Vision & Strategy: Lead the creative development and personally contribute to innovative social media campaigns that align with brand goals.
Team & Agency Management: Oversee a small internal team and serve as the primary liaison with external creative agencies, providing clear direction and mentorship to ensure high‑quality, on‑brand output.
Content Production: Direct and contribute to the creation of original content, including video, motion graphics, memes, and interactive formats tailored for platforms like TikTok, Instagram, Facebook, Pinterest, YouTube, X, and Reddit .
Trendspotting: Stay ahead of emerging trends, platform updates, and audience behaviors to inform ideation and creative execution.
Agile Content Creation: Develop and execute content quickly, including shooting, editing, and posting directly from mobile devices when necessary ("create on the fly").
Performance Optimization: Integrate performance data to evaluate campaign success and iterate on creative strategies for continuous improvement in engagement and reach.
On‑Set Presence: Attend film shoots, red carpets, premieres, fan events, and other key events to capture compelling behind‑the‑scenes and live social coverage (estimated 40% travel).
Stakeholder Communication: Effectively present and communicate creative ideas, and diplomatically manage and implement feedback from stakeholders and leadership.
Project Management: Oversee timelines, deliverables, and communication across internal teams and external partners, demonstrating strong project management skills and production efficiency.
Qualifications
Experience & Expertise
8+ years of experience in creative direction, content creation, and leading/inspiring Social teams, with a strong focus on digital content.
Proven success creating high‑performing social content within the entertainment/media industry .
Deep understanding of platform‑specific best practices, audience behaviors, and the technical requirements for content on key platforms (e.g., TikTok, Instagram, X).
Proficiency in using Adobe Creative Suite (e.g., Premiere Pro, Photoshop) along with industry knowledge of mobile content capture and native social media editing tools.
Must provide a strong portfolio/case study showcasing innovative, high‑performing social content.
Leadership & Soft Skills
Exceptional leadership, communication, and diplomatic skills for managing teams, talent, and stakeholders in fast‑paced, unpredictable environments.
Proven track record of success in developing, mentoring, and managing creative teams.
Ability to grasp the client's brand aesthetic and creative execution style quickly and effectively.
Comfortable working both independently and in a collaborative, cross‑functional team environment, balancing multiple projects and meeting tight deadlines with a " can‑do attitude."
Preferred Characteristics
Familiarity with paid media, performance marketing, and paid social metrics.
Experience or background in motion design or AR filters.
Understanding of community management and fan engagement strategies.
Deep competitive knowledge of how entertainment brands drive viral buzz and engagement.
Comfortable working with and directing on‑screen talent.
Seniority level
Director
Employment type
Full‑time
Job function
Art/Creative and Marketing
Industries
Staffing and Recruiting, Broadcast Media Production and Distribution
Benefits
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr
In Summary: Our client, a prominent leader in the media and entertainment industry, is seeking a visionary Creative Director, Social Media . This role requires a passionate leader who thrives at the intersection of storytelling, pop culture, and digital innovation . The ideal candidate must be a hands‑on creator who can ideate, shoot, and edit content quickly .
En Español: Este rango es proporcionado por Russell Tobin. Su salario real se basará en sus habilidades y experiencia hablar con su reclutador para obtener más información. Rango de pago básico $120,000.00/año - $165,000.00 /año Ubicación: Los Ángeles, CA (Híbrido horario: martes, miércoles, jueves en la oficina) Departamento: informes del equipo creativo A: SVP, Revisión general del papel creativo Nuestro cliente, un líder prominente en la industria de los medios de comunicación y el entretenimiento , está buscando un director creativo visionario, las redes sociales que defina y dirija la estrategia creativa y ejecución de su marca a través de todas las plataformas sociales. Esta función requiere un líder apasionado que prospere en la intersección de la narración, la cultura pop y la innovación digital . Usted será responsable de supervisar una pequeña agencia creativa externa y asesoría al desarrollo de equipos creativos externos, el desarrollo interno de las campañas de diseño y gestión de contenidos que debe alinearse con las principales metas de la empresa, así como crear y ejecutir las personalidades clave de la imagen principal en todo lo referente social. Creación de contenido: Desarrollar y ejecutar contenidos rápidamente, incluida la captura, edición y publicación directamente desde dispositivos móviles cuando sea necesario ("create on the fly"). Optimización del rendimiento: integrar datos de desempeño para evaluar el éxito de las campañas e iterar estrategias creativas para una mejora continua en el compromiso y los estrenos. Tendencia: Asistir a sesiones cinematográficas, alertas rojas, eventos de fanáticos y otros acontecimientos clave para capturar habilidades convincentes detrás de escenas sociales y la cobertura social (expertos) Experiencias experimentales con equipos de gestión y administración de contenidos internos que se centran en la comunicación, experiencia y liderazgo de proyectos, conocimientos externos y capacidades personales, así como tener un enfoque más amplio en el manejo y la creación de información y la gestión de contenido; Aprender a utilizar Adobe Creative Suite (por ejemplo, Premiere Pro, Photoshop) junto con conocimientos de la industria en materia de captura de contenido móvil y herramientas nativas para editar redes sociales. Deberá proporcionar un sólido estudio de cartera/caso que muestre contenidos sociales innovadores y de alto rendimiento. Liderazgo & Competencias blandas Conocimiento excepcional del liderazgo, comunicación y habilidades diplomáticas para gestionar equipos, talentos y partes interesadas en entornos impredecibles e imprevistos. Comprendiendo cómo desarrollar, asesorar y administrar equipos creativos. Directora de nivel de antigüedad Tipo de empleo Función laboral a tiempo completo Industria artística/creativa y marketing Reclutamiento del personal, producción y distribución de medios de comunicación en radiodifusión Beneficios médicos seguro visión 401 ((k) #J-18808-Ljbffr.