Senior PR Specialist Job at Reflex Media in Las Vegas

Senior PR Specialist

Former Journalists & Editors Welcome to Apply

Seeking.com | Full-Time, Exempt | Reports to: Marketing Manager

About the Role

We're seeking an exceptional Senior PR Specialist (whether from a traditional PR background or with editorial / journalism experience) to lead our public relations initiatives.  If you’re a former journalist, editor, or media professional looking to bring your newsroom expertise to the PR side, or a seasoned PR professional with agency experience, this role offers the opportunity to shape the narrative of a global platform. This position demands excellence, strong project management skills, and the ability to coordinate complex initiatives across multiple stakeholders.

As the world's largest luxury dating platform, you will be instrumental in executing our PR strategy, ensuring seamless marketing operations, and maintaining absolute alignment between our internal teams and external agency partners. This is a senior role requiring independent judgment and the ability to make time-sensitive decisions that directly impact our brand reputation.

Who Should Apply

We're especially interested in candidates from diverse professional backgrounds including:

• Journalists and Reporters looking to transition their storytelling expertise to the PR side
• Editors and Content Directors who understand what makes content compelling and newsworthy
• Authors and Writers with experience crafting narratives that capture attention
• Digital Media Professionals who know how modern newsrooms operate 
• PR Agency Veterans with established media relationships 

If you've spent your career telling stories, editing content, or working in newsrooms, your skills translate perfectly to this role. We value your understanding of what journalists need, how editors think, and what makes a story worth publishing.

Core Responsibilities

PR Operations & Media Support

• Draft press releases, media alerts, pitch letters, and other PR materials
• Support incoming media requests by gathering information and preparing approved messaging
• Maintain media lists, pitch calendars, and journalist contact data
• Monitor, track and organize media coverage, preparing summaries and reports
• Pitch relevant stories to journalists, bloggers, and influencers
• Build and maintain communication with media contacts
• Create media kits, fact sheets, bios, Q&As, and briefing materials
• Monitor competitor PR activity and industry trends
• Support award submission preparation
• Manage the casting process for interviews, media features, and PR activations
• Identify PR opportunities via Qwoted, HARO, and similar platforms
• Suggest ideas to support brand visibility and earned media opportunities
• Research trends, topics, and emerging conversations relevant to outreach
• Monitor for potential risk-related coverage and flag issues to the appropriate team members
• Assist in preparing reactive messaging or holding statements
• Maintain crisis communication resources and contact lists

Agency & Cross-Functional Coordination

• Serve as the main point of contact for day-to-day communication with external agency partners
• Schedule and coordinate meetings or calls with agency teams and maintain shared calendars
• Track agency requests and follow up on deadlines or required information
• Review agency-provided materials for clarity and accuracy before they go to final approval
• Help prepare notes, follow-ups, and action items from agency check-ins
• Share brand guidelines, messaging updates, and campaign information with agencies
• Help coordinate deliverables across teams by gathering updates, tracking timelines and delivering timely feedback
• Prepare campaign briefs, resource notes, and timeline documentation
• Ensure complete alignment between agency work product and internal brand standards
• Quality control all agency outputs before distribution to media or public audiences
• Track and report on agency performance metrics and ROI

Marketing Operations & Content Development

• Create and update Jira tickets, track status, and maintain organized workflows
• Gather agenda items and materials for marketing meetings
• Update team calendars, trackers, and shared planning tools
• Maintain and update SOPs for recurring PR and marketing processes
• Plan, organize, and execute integrated marketing campaigns involving digital marketing, creative marketing, product teams, and external agencies
• Develop comprehensive campaign timelines and resource allocation plans
• Track campaign performance and compile reports with actionable insights
• Manage campaign budgets and vendor contracts
• Write compelling copy for various formats including blog posts, social media content, and internal communications
• Edit and proofread all external communications for accuracy, tone, and brand consistency
• Maintain PR asset libraries including approved imagery, boilerplates, key messaging, and executive bios

Media Relations & Reporting

• Monitor daily media coverage across print, digital, broadcast, and social channels using tools like Muck Rack and Google Alerts
• Compile and analyze PR metrics including reach, impressions, sentiment, and share of voice
• Coordinate press conferences, media interviews, product launches, and special events
• Track interactions and coverage opportunities in CRM systems
• Manage speaker opportunities and coordinate executive visibility
• Prepare comprehensive weekly and monthly PR reports for leadership

Required Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field
• 5-7 years of experience in public relations, journalism, editorial, or media communications, with at least 2 years in a senior or lead capacity
• Alternative Path: 3+ years as a journalist, reporter, or editor at recognized media outlets, with strong understanding of PR principles
• Proven experience managing external PR agencies or vendor relationships
• Exceptional writing and editing skills with portfolio demonstrating high-quality published work
• Strong project management capabilities with proven ability to manage multiple complex campaigns simultaneously
• Demonstrated ability to work independently and make strategic decisions with minimal oversight
• Experience with crisis communications and reputation management
• Proficiency with PR tools and platforms:
  • Media monitoring: Muck Rack, Cision, Google Alerts
  • Media databases: Cision, Meltwater, or similar
  • Opportunity platforms: Qwoted, HARO
  • Project management: Jira, Asana, or Monday.com
  • Analytics: Google Analytics, social media analytics tools
• Expert knowledge of AP style and press release formatting
• Proven track record of securing tier-one media coverage
• Experience managing budgets and vendor contracts
• Strong interpersonal skills with ability to influence without authority

Critical Success Factors

• Agency Management Excellence: Effectively manage external agencies to deliver high-quality work product that aligns with brand standards
• Strategic Thinking: See beyond individual tasks to understand broader brand implications and market positioning
• Media Relationships: Established relationships with journalists and proven ability to secure quality coverage
• Independent Judgment: Make confident decisions on messaging, crisis response, and agency direction without constant oversight
• Execution Precision: Flawlessly execute multi-channel campaigns on time and within budget
• Cross-functional Leadership: Drive collaboration across diverse teams without formal authority
• Brand Guardian: Protect and enhance brand reputation through every interaction

Preferred Qualifications

• 3+ years of experience at a top-tier PR agency (Edelman, Weber Shandwick, Ketchum, FleishmanHillard, Ogilvy, etc.)
• Editorial or reporting experience at major media outlets (national newspapers, magazines, broadcast networks, or leading digital publications) with deep understanding of newsroom operations and what makes stories newsworthy
• Published author or former editor with demonstrated ability to craft compelling narratives and understand editorial decision-making processes
• APR (Accreditation in Public Relations) or similar professional certification
• Established relationships with lifestyle, business, tech, and dating/relationship media contacts
• Experience with luxury brands or consumer technology platforms
• Experience leading or mentoring junior team members
• Knowledge of SEO principles and digital marketing
• Experience with influencer marketing and social media management
• Familiarity with marketing automation platforms
• Business development skills and ability to build strategic partnerships
• Experience in brand transformation or repositioning campaigns

Day-in-the-Life

Your typical day will include:

• Morning media monitoring and coverage analysis
• Reviewing and approving agency-submitted content
• Strategic media outreach to tier-one journalists
• Leading agency check-in calls
• Managing multiple project timelines in Jira
• Providing strategic counsel to leadership on PR matters
• Coordinating cross-functional campaign elements
• Analyzing PR metrics and adjusting strategies
• Managing casting selections for high-profile media opportunities
• Leveraging your editorial instincts to identify story angles that journalists will actually want to cover
• Using your newsroom connections to secure premium media placements

What Success Looks Like

You'll excel in this role when:

• External agencies operate as seamless extensions of our team, consistently delivering exceptional work
• Media coverage in tier-one outlets reflects our premium positioning
• PR crises are anticipated and managed proactively
• Cross-functional teams are aligned and campaigns launch flawlessly
• Your strategic recommendations drive measurable improvements in brand perception
• Coverage metrics show consistent growth in quality and reach
• You've built strong relationships with key journalists covering our space

Why This Role Matters

This position is critical to our brand transformation journey. As Senior PR Specialist, you'll shape how millions perceive our platform, working with world-class agencies to execute sophisticated PR strategies. Your expertise, judgment, and standards will directly impact our evolution from our controversial past to becoming the definitive platform for authentic, high-quality connections.

To Apply

Please submit:

• Resume highlighting PR expertise and agency management experience
• Portfolio including:
  • 5-7 writing samples (press releases, pitches, published articles)
  • List of notable media placements you've secured
  • Brief case study (1-2 pages) of a successful PR campaign you've led
• Cover letter explaining:
  • Your approach to managing agency relationships
  • Why you're passionate about transforming perceptions of modern relationships
  • A creative PR idea for Seeking.com (optional but appreciated)

This is a demanding role where your professionalism and standards directly reflect our brand. If you thrive in fast-paced environments, excel at managing multiple stakeholders, and maintain uncompromising quality in your work, we want to hear from you.