Mayo Clinic is hiring: Senior Manager - SEO & Owned Channel Execution - Marketin

Senior Manager - SEO & Owned Channel Execution - Marketing - Remote Join to apply for the Senior Manager - SEO & Owned Channel Execution - Marketing - Remote role at Mayo Clinic Why Mayo Clinic Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans – to take care of you and your family, now and in the future. With continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. Benefits Highlights Medical: Multiple plan options. Dental: Delta Dental or reimbursement account for flexible coverage. Vision: Affordable plan with national network. Pre‑Tax Savings: HSA and FSAs for eligible expenses. Retirement: Competitive retirement package to secure your future. Job Description Mayo Clinic is modernizing how patients and consumers discover, evaluate, and act on health information across an AI-driven landscape. As Senior Manager, SEO & Owned Channel Execution, you’ll lead the strategy and execution that grows organic reach and owned engagement across classic search and the next wave of LLM answer engines. Responsibilities Own the end-to-end SEO (technical, on-page, and content collaboration) with expanded scope for Answer Engine Optimization. Evolve owned media channels beyond email into SMS, chat/assistants, communities, newsletters, etc. Lifecycle & messaging orchestration: design and optimize journeys across email and emerging channels. AI‑aware content collaboration: partner with web, UX, and editorial to create "promptable" content. Data & measurement: build dashboards that track classic and AI‑era outcomes. Cross‑channel integration: align paid, owned, and organic to reinforce priority topics. People leadership: coach a high‑performing team spanning SEO, email, and emerging owned channels. Success Metrics Growth in non‑brand organic visibility and inclusion/citation in AI Overviews and other generative answer experiences. Lifecycle performance: deliverability, opens/clicks, session quality, and conversion across email. Channel contribution to enterprise brand, demand, and monetization objectives, with clear attribution and incrementality testing. Qualifications Bachelor’s degree with 7–10+ years leading technical & on‑page SEO at scale; hands‑on with log analysis, rendering, sitemaps, faceted nav, canonicalization, hreflang, and structured data required. Master’s Degree preferred. Proven results in owned channel execution (email + at least one of SMS, chat/assistants, communities, podcasts/newsletters) with strong experimentation chops. Fluency in AI‑era search: AEO strategy, schema for answer inclusion, content design for summarization, and measurement of generative answer surfaces. Comfort collaborating with web engineering, UX, content, analytics, privacy/compliance, and clinical stakeholders. Expertise with GA4, GSC, BigQuery/Looker or similar BI, experimentation platforms, and SEO tooling (crawl diagnostics, log analyzers, keyword/entity research). Exceptional communication and leadership; ability to turn enterprise priorities into compliant, measurable execution. Preferred Experience with health content governance (authorship, medical review, citations) and E‑E‑A‑T signal design. Familiarity with vector search/RAG‑style retrieval concepts and how structured/linked data can improve model selection and citations. Exposure to assistant/agent interfaces (voice/chat), feed design, or API‑driven distribution that enables machine‑actionable tasks. Exemption Status Exempt Compensation Detail $145,225.60 – $210,558.40/ year. Education, experience and tenure may be considered along with internal equity when job offers are extended. Benefits Eligible Yes Schedule Full Time Hours/Pay Period 80 Schedule Details M‑F 8am‑5pm CST or as needed. 100% remote role, the employee must live within the US. Weekend Schedule As business needs dictate International Assignment No Site Description Just as our reputation has spread beyond our Minnesota roots, so have our locations. Today, our employees are located at our three major campuses in Phoenix/Scottsdale, Arizona; Jacksonville, Florida; Rochester, Minnesota; and at Mayo Clinic Health System campuses throughout Midwestern communities, and at our international locations. Each Mayo Clinic location is a special place where our employees thrive in both their work and personal lives. Learn more about what each unique Mayo Clinic campus has to offer, and where your best fit is. Equal Opportunity All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status or disability status. Learn more about the "EOE is the Law". Mayo Clinic participates in E‑Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I‑9 to confirm work authorization. Recruiter Laura Percival #J-18808-Ljbffr