Ad Platform Growth Manager Job at News Break in New York

Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we’re proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Together, we reached unicorn status in 2021, and we remain committed to continuing this high‑growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! Visit newsbreak.com/about

About the Role

NewsBreak is seeking an Ad Platform Growth Manager to play a pivotal role in expanding our advertiser base and revenue. This elevated, high‑impact position builds on the foundation established by early‑stage 0‑1 growth initiatives. You will be directly responsible for driving new advertiser acquisition across key verticals, including app install/user acquisition, affiliate/performance advertisers, direct e‑commerce, and agencies.

As a strategic thinker with a proven track record, you’ll be instrumental in forging impactful partnerships, executing high‑value events, and delivering measurable revenue growth for NewsBreak’s ad platform.

Responsibilities

What You’ll Be Doing:

• Drive New Advertiser Revenue: Consistently achieve quarterly targets for new advertiser revenue, directly impacting NewsBreak’s bottom line.
• Strategic Partnership Management: Identify, establish, and nurture mutually beneficial strategic partnerships that introduce and onboard new advertisers to NewsBreak.
• Develop Referral Programs: Design and implement effective referral programs with partners to drive consistent, high‑quality advertiser leads.
• Lead Event Strategy & Execution: Develop and execute a comprehensive event strategy (including webinars and industry events) from end‑to‑end, managing content, logistics, vendors, and post‑event lead generation.
• Conduct Market & Category Analysis: Perform in‑depth analysis of ad categories and market trends, understanding seasonality, and developing category‑specific strategies to increase advertiser demand.
• Drive Content Marketing & Community Engagement: Leverage community platforms like Facebook groups, STMForum, Afflift, and LinkedIn to engage with potential advertisers and build brand presence.
• Support Sales Enablement: Assist with booking meetings, engineering timelines, and coordinating client engagements to support new advertiser acquisition.
• Create Case Studies: Collaborate with Account Managers and advertisers to develop compelling success stories and case studies.

We’re Looking For Someone Who Has

• Strategic thinking and the ability to identify long‑term opportunities.
• Exceptional interpersonal and relationship‑building skills.
• Proactive, self‑starter mindset with a results‑oriented focus.
• Adaptability to thrive in a fast‑paced, dynamic environment.
• Excellent project management and cross‑functional collaboration abilities.
• Sales acumen and understanding of the sales funnel.
• Negotiation skills for vendor and partner agreements.

Skills (What you can do)

• Partnership Development: Proven ability to identify, negotiate, and establish strategic partnerships.
• Event Management: Expertise in planning, coordinating, and executing successful B2B events and webinars.
• Marketing & Communication: Strong understanding of email marketing campaigns, social media promotion, and creating impactful marketing collateral.
• Data Analysis: Ability to analyze market trends, category performance, and campaign data to inform strategic decisions.
• Project Management: Excellent organizational skills to manage multiple projects, timelines, and stakeholders.
• Sales Acumen: Understanding of the sales funnel and ability to support business development efforts.
• CRM & Tracking: Proficient in using CRM tools, Google Forms, and implementing UTM tracking for lead generation and measurement.
• Strategic Thinking: Identifies long‑term opportunities and develops actionable plans for growth.
• Relationship Building: Exceptional interpersonal skills to build rapport and trust.
• Proactive & Self‑Starter: Takes initiative and drives projects forward with minimal supervision.
• Results‑Oriented: Focused on achieving and exceeding revenue targets and KPIs.
• Negotiation: Skilled in negotiating favorable terms with vendors and partners.
• Adaptability: Thrives in a fast‑paced, dynamic environment.
• Collaboration: Works effectively with cross‑functional teams.

Experience (Degrees or career milestones)

• 5+ years relevant experience in digital advertising, growth marketing, or business development.
• Proven track record of driving new business and revenue growth in the ad tech or media industry.
• Direct experience forging and building successful referral partnership programs.
• Demonstrated experience planning and executing successful B2B events (virtual and in‑person).
• Prior experience with app install/user acquisition, affiliate/performance, direct e‑commerce, and agency advertisers.
• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).

What Success Looks Like

• First 30 Days: Onboarded to partner ecosystem and growth strategies, learning B2B relationships.
• Days 30-60: Take ownership of existing partnerships and bring fresh growth ideas.
• Days 60-90: Develop plans for event calendar, growth strategies by industry/category, and show early growth signs from network expansion.
• Within first year: Consistently meet/exceed quarterly new advertiser revenue targets, build a robust referral ecosystem, and execute impactful events that boost lead generation and brand awareness.

Why Join NewsBreak?

This role offers a unique opportunity to have extreme ownership and make a significant impact at a fast‑growing company.

• High Impact & Ownership: Direct responsibility for revenue generation and strategic partnerships.
• Fast‑Paced & Growing Environment: Dynamic team with ample professional development opportunities.
• Strategic Influence: Shape ad platform growth strategy across categories.
• Market Leadership: Work with top companies in the ad tech and marketing industry.

Sample Career Trajectory

Start by consolidating and expanding growth within existing categories, building robust and scalable processes. Over time, move to higher‑value categories such as securing app installs for top‑tier gaming companies and forging relationships with enterprise clients and leading advertising agencies. Ultimately, grow with the platform, potentially leading a larger team focused on specific advertiser verticals or new strategic initiatives.

Benefits

• Health, dental, and vision care for you and your family.
• Top‑tier 401(k) plan with company matching.
• Paid time off and paid holidays.
• Paid parental leave.
• FSA and commuter benefits programs.
• Team activity budget.

Salary

The US base salary range for this full‑time position is listed below. Pay may vary based on a number of factors including job‑related skills, level, experience, geographic location, and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talent. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.

EEO Statement

As set forth in NewsBreak’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.