Appinio is hiring: Senior Content Marketing Manager in New Bremen

Allow us to introduce ourselves Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions. Want to be a part of the Appinio movement? Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: here Your mission as a Senior Content Marketing Manager (m/f/d) As Appinio's Senior Content Marketing Manager, you’ll lead our global content strategy - turning in-depth research insights and product narratives into clear, engaging, and actionable stories. From thought leadership reports and blogs to webinars and social campaigns, you’ll deliver consistent, high-impact storytelling across all channels, optimised to drive cross-channel performance. By aligning our global marketing functions to develop integrated campaigns, you’ll elevate Appinio’s brand authority, generate high-quality leads at scale, and transform our content operation into a world-class growth engine. What you’ll be doing Develop and lead Appinio’s global content strategy and calendar, ensuring alignment with business priorities, product updates, industry trends, and channel objectives Plan and execute flagship thought leadership campaigns, combining blogs, reports, webinars, and social media to drive awareness, authority, and demand Create targeted content that supports both top-of-funnel and bottom-of-funnel goals Write and edit high-quality content that communicates complex ideas clearly and consistently across all channels, leveraging story-telling techniques Act as the central connector across global marketing functions, streamlining workflows, and timelines Support regional marketers in localising and amplifying global content while maintaining brand consistency and tone of voice Monitor, measure, and optimise performance, analysing results to refine strategy, boost engagement, generate high-quality leads, and support conversions with best-in-class sales enablement materials Champion content marketing best practices, elevating quality, consistency, and impact across all global marketing efforts You will thrive in this role if You have 6+ years in B2B content marketing within a high-growth tech environment; market research experience is strongly preferred You have a proven track record of executing integrated, KPI-optimised content across all channels, including driving search and social media growth You are an exceptional copywriter, communicator, and storyteller You are experienced collaborating with cross-functional teams and build relationships easily You are a strategic thinker with strong project management skills, able to manage multiple priorities in a fast-paced environment You are KPI-driven, commercially minded, and confident aligning content initiatives to business revenue You are proactive, detail-oriented, collaborative, and passionate about creating high-impact content Experience with HubSpot is preferred, and German-English bilingual skills are a plus What’s in it for you Flexibility Policy - Our flexibility policy means there is no hard cap on the number of vacation days you can take Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year All the hardware you need and your own MacBook If you are located in Hamburg or Berlin, you’ll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space If you are located in Germany or Spain, you will have access to a subsidised Urban Sports Club membership In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our co‑working spaces Kind reminder: Please ensure that your application is submitted in English. This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm. Appinio is an equal‑opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. #J-18808-Ljbffr In Summary: Appinio's Senior Content Marketing Manager (m/f/d) will lead our global content strategy . He will deliver consistent, high-impact storytelling across all channels . By aligning our global marketing functions to develop integrated campaigns, you’ll elevate our brand authority and generate high-quality leads . En Español: Permítanos presentarnos Hello there! Somos Appinio, una empresa global de investigación de mercado que combina una plataforma de información basada en inteligencia artificial con consultoría experta. En la misión de hacer el mundo un poco más basado en hechos, ayudamos a las empresas a entender cómo piensan los consumidores y toman decisiones más inteligentes. ¿Quieres ser parte del movimiento Appinio? Aquí en Apinio, valoramos la transparencia en nuestro proceso de contratación, y hemos creado un blog para compartir lo que esperar durante cada paso de nuestro viaje juntos: aquí tu misión como Senior Impact Content Marketing Manager (m/f/d) Lo que vas a hacer Desarrollar y dirigir la estrategia de contenido global y el calendario de Appinio, asegurando una alineación con las prioridades comerciales, actualizaciones de productos, tendencias industriales y objetivos del canal Planificar y ejecutar campañas insignia de liderazgo en pensamiento, combinando blogs, informes, seminarios web y redes sociales para impulsar la conciencia, autoridad y demanda Crear contenido dirigido que apoye tanto los objetivos superiores como inferiores del embudo Y editar contenidos de alta calidad que comunican ideas complejas claramente y consistentemente a través de todos los canales Escribir técnicas de narración de historias Si actúa como conector central entre funciones globales de marketing, agilizar flujos de trabajo y cronogramas Apoyar a los vendedores en la localización y amplificación de ingresos regionales mientras se mantiene la coherencia y tono de voz de la marca. Este post no solo describe a nuestro candidato ideal, sino que también sirve de inspiración para lo que este papel puede convertirse en. Incluso si usted se considera un 80% adecuado pero tiene una pasión genuina por esta posición, le animamos a postularse. Estamos ansiosos por escuchar de personas que comparten nuestro entusiasmo. Appinio es un empleador de igualdad de oportunidades. Todos los solicitantes serán considerados para el empleo sin prestar atención a la raza, color, religión, sexo, orientación sexual, identidad de género, origen nacional, veterano o estado de discapacidad. #J-18808-Ljbffr