S&P Global, Inc. is hiring: Marketing Content Creator in New York
S&P Global, Inc., New York, NY, United States, 10261
About the Role:
Grade Level (for internal use): 09
Marketing Content Creator
Location: NYC area or remote location
The Opportunity:
automotiveMastermind is seeking a dynamic and creative Marketing Content Creator to write social media, website, and other thought leadership content for a fast-moving B2B technology solutions provider.
This person will be responsible for content planning, writing, optimization, and distribution for both our website and social media presences.
The Ideal Candidate:
We are looking for a passionate content creator skilled at delivering both long‑form and short‑form written content who is an analytical thinker and organized project manager. You will break down complex topics into compelling, digestible content and work closely with Commercial, People, and Product partners to drive brand awareness, affinity, and conversion through strategic use of content and social media messaging.
Key Responsibilities:
- Produce thought leadership and brand storytelling tailored to automotive dealer audiences.
- Collaborate with Product Marketing & Customer Communications to understand what drives the business and develop content that supports client acquisition, retention, and engagement.
- Manage an editorial calendar that engages across all stages of the marketing funnel, focusing on driving organic traffic and converting visitors into leads.
- Manage the blog lifecycle, from ideation, keyword research, and outlining to hands‑on writing, editing, and publishing.
- Conduct in‑depth keyword research and competitive analysis to identify high‑potential topics related to automotive SaaS and AI tools.
- Support the execution of the company’s social media communications strategy, ensuring consistency in brand voice, tone, and messaging across all platforms (LinkedIn, Facebook, Instagram, YouTube, etc.), and own the LinkedIn newsletter, Masterminded.
- Partner with the Marketing Operations team to track content and search performance, using data and analytics to provide actionable insights and support continuous improvement of strategies.
- Stay current on evolving trends in digital communications and provide recommendations to keep our approach innovative and compliant.
- Be a steward of best practices in messaging, grammar, writing, and style.
Qualifications:
- 2+ years of hands‑on experience writing content & social media for a brand or organization, with a proven portfolio of results that drive measurable business outcomes.
- Strong background and understanding of SEO & GEO best practices, digital trends, and metrics that impact visibility and performance.
- Excellent writing, editing, and storytelling skills with an understanding of audience engagement and platform nuance.
- Strategic thinker with experience developing and executing content strategies for internal and external audiences.
- Comfortable using AI tools to support content development processes.
- High attention to detail, quality, and accuracy—especially in time‑critical situations.
- Highly organized, with strong planning and project management skills.
Professional Skills/Preferred:
- Previous experience in automotive or SaaS technology strongly preferred; automotive dealership experience desirable.
- Ability to navigate ambiguity and manage multiple assignments.
- Excellent interpersonal skills; ability to listen to and influence internal and external stakeholders.
- Adaptability to changing priorities and a commitment to staying current with industry trends.
- Basic understanding of graphic design & video content creation tools (e.g., Adobe Creative Suite).
Compensation/Benefits Information (US Applicants Only):
- Anticipated base salary range: $53,084 to $109,089, adjusted for location, experience, and qualifications.
- Eligible for an annual incentive plan.
- Eligible for additional S&P Global benefits. For more information on the benefits we provide to our employees, visit https://spgbenefits.com/benefit-summaries/us
Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_ English_formattedESQA508c.pdf