Naked Wardrobe
Digital Design Director Job at Naked Wardrobe in Los Angeles
Naked Wardrobe, Los Angeles, CA, US, 90079
Global womenswear and streetwear brand, Naked Wardrobe is seeking a talented Digital Design Director to lead the creative expression of the brand across all digital, marketing, and experiential touchpoints. This role blends hands‑on design with high‑level creative direction—elevating core brand assets, driving innovation, and ensuring consistency. The Director will oversee graphic design execution, guide day‑to‑day marketing deliverables, and provide visionary treatments that push the brand forward while staying aligned with strategy and identity.
Responsibilities
Own and evolve Naked Wardrobe’s visual identity across all digital, social, and brand touchpoints
Maintain and enforce brand guidelines, ensuring consistent and elevated brand representation
Lead concepting and presentation of new creative directions that support brand growth, strategy, and innovation
Lead, mentor, and develop the Graphics team to deliver best-in‑class creative across all marketing channels
Oversee workflow, prioritization, and end‑to‑end delivery of design needs for campaigns, weekly drops, and brand moments
Drive creative development for digital assets—web, email, paid, social—to support full‑funnel performance and refresh cycles
Translate Art Director vision and photoshoot selects into cohesive campaign storytelling and digital execution
Direct end‑to‑end packaging design and production, elevating unboxing and product presentation across channels
Partner with Web, App, Product, and Marketing teams to enhance UX/UI and branded digital experiences
Align creative output to business objectives, campaign goals, and market opportunities
Qualifications
Bachelor’s degree in Graphic Design, Visual Communication, Digital Design, or related field required (Master’s a plus)
7–10+ years of progressive experience in digital design, art direction, or creative leadership within fashion, beauty, lifestyle, or luxury consumer brands
Strong portfolio demonstrating elevated visual storytelling, digital campaign development, brand systems, and multi-platform design execution
Proven experience leading and developing creative teams, including designers at varying levels of skill and seniority
Deep understanding of luxury, fashion, and cultural aesthetics—trend‑driven with the ability to translate inspiration into brand-appropriate design
Expertise in Adobe Creative Suite, Figma, and modern design/prototyping tools; strong working knowledge of UI/UX best practices
Experience building and scaling brand guidelines, toolkits, and creative systems that support brand evolution and global consistency
Strong grasp of performance marketing and data-informed creative—understands how creative impacts engagement, conversion, and brand perception
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