Resolute Digital, a Weber Shandwick Company

Resolute Digital, a Weber Shandwick Company is hiring: Manager, Influencer in Sa

Resolute Digital, a Weber Shandwick Company, San Francisco, CA, United States, 94199

Weber Shandwick is looking for a Manager to join our Consumer/Influencer team in our West office. We are looking for a star candidate (5-7 years of experience) with an expertise in the consumer marketing space. We are looking for someone to play a hybrid Client Experience and Influencer role.

Candidate must have a deep understanding of the influencer landscape, but also have unique experience developing and executing both earned‑led brand and influencer‑led campaigns for consumer brands. The following is a general outline of primary responsibilities.

The Essentials

Thinking: Intellectual curiosity and creativity is a must.
Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
Communication: Speak, write and edit succinctly and compellingly.
Management: Meet deadlines, put out fires and multi‑task. Work fast, and work well.
Interpersonal: Play nice, whether it’s in a team, with a team or independently.
Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus.
Detail‑Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
Spark: Understand what sets you apart.

Responsibilities

Brand Strategy & Execution

Own responsibilities for executional leadership of multiple client programs, budgets, plans
Maintain daily client contact, serving as a trusted resource and advisor
Facilitate cross‑functional team integration (strategy, creative, integrated media specialists, influencer)
Translate strategies into tactical plans; ensure team deliverables align with strategies
Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
Demonstrate financial acumen in the areas of budgeting, billing and staffing
Demonstrated passion for influencer marketing both personally and professionally; specific interest in the luxury lifestyle, food and design space
Craft influencer strategies for yearlong plans and product launches
Research, vet, contract and manage relationships with influencer talent
Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
Take responsibility to execute influencer strategies
Manage and build relationships with influencers and third party agents
Mine current news cycle for ad hoc influencer opportunities
Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

Communicate with clients on daily basis
Provide basic client counsel
Serve as a key participant in client meetings and presentations
Proof and edit client related documents as needed
Manage client and team resources and deliverables around major campaigns and product launches

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short‑Term Disability
Paid Employee Family Leave
Family Building Benefit

Salary range: $78,000.00 – $88,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Support development of influencer strategy across multiple tiers (celebrity, mid‑tier, micro)
Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
Manage influencer outreach, negotiations, contracting, and onboarding processes
Support content production, asset management, and timeline tracking across influencer programs
Coordinate approvals across client, legal, and integrated agency teams
Collaborate with paid social team to optimize influencer content for amplification
Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
Help manage reporting, performance tracking, and learnings for ongoing optimization
Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach

QUALIFICTIONS

3 years’ experience working in influencer marketing, preferably at an agency or in‑house at a brand
Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
Comfortable supporting influencer contracting and negotiations
Sharp project management skills — you’re highly organized, detail‑oriented, and deadline‑driven
Culturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversations
Self‑starter who takes initiative, problem‑solves independently, and isn’t afraid to bring fresh thinking to the table
Comfortable working in a fast‑paced environment with multiple workstreams and stakeholders
Team player who thrives in a collaborative, integrated environment

Is this you?

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc). This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I). You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.

Have “Gravitas” in the influencer space and skin‑in‑the‑game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public‑facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.

Know how to identify and manage diverse vendors and partners: In an industry where technologies (SaaS platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database).

Be ready to lead at any moment: Working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.

Hustle: Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.

Think like a lawyer: You understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.

Have experience building engaged audiences: On Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.

Know how to build a story: You will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times.

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short‑Term Disability
Paid Employee Family Leave
Family Building Benefit

New York Salary range: $64,400-70,000

We’re passionate about expanding the boundaries of what we offer our clients by bringing diverse perspectives to the table. Are you creative and daring? Do you have digital savvy? Do you love to collaborate and bring big ideas to life? Are you ready to launch your career with Weber Shandwick?

From creative brainstorming to day‑to‑day execution, Weber Shandwick’s interns form the foundation of a talented team that generates groundbreaking, award‑winning programs. During the program, you’ll work on campaigns for iconic brands and companies you likely encounter every single day.

What’s in it for you? Our interns will earn practical experience as fully integrated members of account teams and will receive coaching from team members to help advance your career goals.

What you’ll do all day:

Create: Craft written communications including internal and external communications with clients and influencers
Research: Top influencers in the space and determine best fits for our clients and brands
Engage: Share big ideas in brainstorms and with teams
Hustle: Communicate with influencers including initial outreach, negotiations and content development
Monitor: Keep track of influencers in the space and that we are working with to ensure positive online sentiment as well as report on final campaign metrics and insights

What we’re looking for from you:

Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes
Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next
Communication: Speak, write and edit succinctly and compellingly
Management: Meet deadlines, put out fires and multi‑task. Work fast, and work well
Detail‑Oriented: Attention to detail and a commitment to delivering clear and precise work is a must
Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like CreatorIQ, Adobe Creative Suite, a plus
Dynamic: Ability to work in a fast‑paced agency environment
Spark: Understand what sets you apart

What you’ll get from us:

Support: As you navigate a hybrid workplace, you’ll have regular check‑ins, calls and touchpoints with your teams and the whole office to feel connected
Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters
A possible career: Internships have the possibility of growing into a full‑time position
A paycheck! Interns are paid hourly, at 40‑hours per week

Requirements:

The ideal candidate must be a college graduate or have demonstrated transferable skills
Must be available to work 40 hours a week starting ASAP

California Salary range: $20.00 – $20.00

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