Manager of Social Media Job at David Yurman in New York

Manager of Social Media – David Yurman Join to apply for the Manager of Social Media role at David Yurman. The Manager of Social Media will manage and grow the brand’s presence on social media, brief engaging content, build a strong community, and drive brand awareness and engagement. About the Company David Yurman is a celebrated American jewelry company founded in New York by sculptor David Yurman and his wife Sybil, painter and ceramicist. Led today by their son Evan, the brand creates timeless yet contemporary collections for women and men, available at 50 retail stores in the U.S., Canada, Hong Kong, France and over 300 locations worldwide. Job Overview Reporting directly to the Senior Manager of Social Media and Content, the Manager of Social Media will manage the organization’s presence on social media, brief engaging content, build a strong community, and drive brand awareness and engagement. The role requires a deep understanding of social media platforms, storytelling‑led content, and fast‑paced environments. Key Responsibilities Social Media Strategy and Planning Support the Senior Manager, Social Media to execute a comprehensive strategy and campaign planning for Instagram and TikTok platforms. Lead secondary channel strategy and execution to support cross‑functional messaging. Identify target audiences, key messages, and optimal social media channels to maximize reach and engagement. Stay up to date with industry trends and platform updates to drive innovation and stay ahead of the competition. Social‑Led 360 Digital Content Calendar In partnership with the Senior Manager, Social Media and Content, oversee the daily maintenance of David Yurman’s 360 digital content calendar. Oversee Global Content Calendar posting schedule, internal wireframe and grid updates including asset and copy management to ensure regular and consistent content delivery. Content Ideation and Management Brief and oversee the development of engaging and viral content for the organization’s social channels that aligns with the brand’s voice and values in collaboration with marketing and creative. Support Social, Events and PR teams with special projects and tentpole event content briefs. Support ongoing content ideation / research for briefing best practices. Talent & Community Building Manage talent deliverables, communication, and briefing for Global Brand Ambassadors. Lead community management voice and engagement strategy to grow and nurture a strong community. Foster two‑way communication with the Social Media Coordinator, responding to comments and messages, and building relationships with followers. Monitor social platform trends, hashtags, and challenges to identify content opportunities. Performance Tracking and Analysis Monitor and analyze performance of content and campaigns using key metrics and analytics tools. Provide regular reports and insights on performance, identifying trends and opportunities for improvement. Use data‑driven insights to optimize content strategies and maximize engagement and reach. Cross‑Channel Collaboration & Integration Partner closely with the Senior Manager to ensure a 360 integrated approach to social media campaigns and content. Align content with other brand channels and marketing initiatives to maintain consistent brand messaging and visual identity. Identify high‑performing content for paid boosting/whitelisting and provide presentation support for internal and executive teams. Partner with finance teams on budget tracking and planning; own MMM efforts with relevant data and insights for Paid Media team. Create, manage and execute a bi‑weekly social newsletter that includes latest industry trends, features and platform updates to share insights with senior leadership. Explore new creative formats, challenges, and strategies to keep content fresh, relevant, and engaging. Key Requirements Bachelor’s degree in marketing, communications, digital media, or a related field. 4‑5 years of experience in social media management, luxury social media a plus. In‑depth knowledge of social media platforms, algorithms, trends, and best practices. Strong creative thinking and the ability to develop innovative content ideas. Excellent understanding of social media analytics and the ability to derive insights to optimize strategies. Proficiency in using social media management tools, analytics platforms, and content creation apps. Strong project management and organizational skills with the ability to manage multiple priorities and meet deadlines. Excellent communication, writing, and storytelling skills. Ability to collaborate effectively with cross‑functional teams and stakeholders. Passion for social media and staying updated with the latest industry trends and platforms. Location New York, NY (TriBeca) Working Mode Hybrid Travel N/A Estimate Salary Range $90,000 – $100,000 Benefits Base pay is one component of David Yurman’s total compensation package, which may also include healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more. Diversity, Equity & Inclusion at David Yurman As a company founded by artists, David Yurman champions self‑expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all. Equal Employment Opportunity David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender identity), or other protected status. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales #J-18808-Ljbffr