American Academy of Dermatology is hiring: Senior Specialist, Media Relations in

Senior Specialist, Media Relations – American Academy of Dermatology The American Academy of Dermatology is seeking a Senior Specialist, Media Relations located in our Rosemont, IL office. The role is responsible for conducting the Academy’s national media and public relations activities, specializing in the promotion of new scientific research in dermatology, to support the Academy’s goals and objectives, including positioning the specialty of dermatology and educating the public and patients about the diagnosis and treatment of skin, hair, and nail conditions. This includes reviewing, promoting and responding to dermatology-related research; developing news releases, media pitches and key messages; and organizing media activities prior to and during the AAD Annual Meeting and Innovation Academy. Proactively develop positive relationships with media covering health, wellness, and the business of medicine in support of the Academy’s strategic priorities and goals. About Us: The American Academy of Dermatology (Academy), founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. A sister organization to the Academy, the American Academy of Dermatology Association is the resource for government affairs, health policy and practice information for dermatologists, and plays a major role in formulating policies that can enhance the quality of dermatologic care. With a membership of more than 21,000 members worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical, and cosmetic treatment of the skin, hair, and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin. To learn more about the Academy please visit our website at www.aad.org, or follow us on these social media outlets: TikTok (www.tiktok.com/@AADskin) Pinterest (www.pinterest.com/AADskin) Responsibilities: Monitor current issues/events affecting dermatology and respond to national and local media inquiries for information and interviews daily. Provide counsel on high-profile media inquiries to senior staff and member leadership. Includes providing contact information for dermatologists with a particular expertise, drafting talking points, and coordinating interviews for the Academy president. Establish and maintain relationships with key members of the media. Assist the media relations manager in determining and evaluating the effectiveness of the Academy’s media relations efforts. Assist in analyzing this data and making recommendations for the AAD’s future media relations activities. Research and write news releases, pitches, statements, and talking points for the Academy’s media events and other programs, as assigned, including the Annual Meeting, Innovation Academy, Skin Cancer Awareness and National Healthy Skin Month utilizing AP Style. This includes coordinating the topic selection process, communicating with the physicians, and coordinating physician and Council review/approval. Responsible for the press office and other media-related logistics on-site for the AAD Annual Meeting and Innovation Academy. Serve as the departmental liaison to the Journal of the American Academy of Dermatology. Review accepted articles for potential topics of interest to the public and/or the media, as well as articles that may be appropriate for member communications and internal usage supporting the Academy’s advocacy and specialty positioning efforts. Develop news releases and media pitches to promote selected articles to the national media and distribute them through the appropriate channels. Manage the Academy’s online Media Relations Toolkit, updating content as necessary to reflect current dermatology issues in the news. Develop and distribute the Academy’s Key Messages and update the Academy’s fact sheets. Ensure that the Academy’s Key Messages, fact sheets and other Academy communications are accurate and consistent. Contribute to the continued development of the Academy’s strategic communications plan, including assisting with the development and implementation of integrated communications plans for Academy issues such as the specialty positioning initiative. Identify emerging science/research that will impact the Academy’s public, member, and stakeholder communications. Assist the director, associate director, and manager with the Academy’s crisis communications. Develop and implement strategic communications plans, including media relations and public education components, for the Academy’s integrated communications efforts targeting the public, patients and media, as well as the Academy’s scientific agenda. Work with colleagues in Publishing and Marketing to ensure consistent and accurate branding and messaging across all forms of the Academy’s written and visual communications. Serve as the Communications Department’s liaison to the Science and Quality Department and represent the Integrated Communications Division on the core guideline staff stakeholder group. Requirements: Bachelor’s degree or equivalent experience in Communications, Journalism, or English required. Minimum four years’ media relations experience. Proficient in AP Style. Strong editing and writing skills are essential. Ability to translate science into public education messages. Familiar with media relations software. Adaptability - Adapt well to changes in assignments and priorities; adapt behavior or work methods in response to new information, changing conditions, or unexpected obstacles; approach change positively and adjust behaviors accordingly. Attention to Detail – Able to consistently complete work accurately and locate errors of others. Communication – Apply effective verbal, nonverbal, and written communication methods to achieve desired results. Clearly convey information and ideas to individuals or groups in a manner that helps the listener retain the message and invites response and feedback. Understand there are various methods through which communication is achieved and the barriers to effective communication. Collaboration – Establishes and maintains effective work relationships. Participate as an active and contributing member of a team to achieve team goals. Decision Making – Able to exercise discretion and independent judgment to understand issues, identify problems and opportunities and recommend the appropriate course of action. Dependability – Able to follow through on assignments and instructions in a reliable, trustworthy and timely manner. Responds productively to requests for service and assistance. Innovation – Able to think innovatively and creatively to enhance current programs and search for new program ideas and opportunities. Apply thoughts to fundamental concepts. Problem Solving – Ability to foresee challenging circumstances related to timelines, budgeting and program guideline adherence. Communicate potential problems to manager and recommend solutions. Industry Awareness – Understand the current and future climate of dermatology and adapt to changes to meet organization goals and build member value. We offer a competitive compensation plan and benefits package including medical/dental/vision/life insurance as well as a matching retirement contribution, tuition reimbursement, bonus program, pension plan, paid vacation/medical/personal days, work-life balance, recognition program and casual work environment. More information about our compensation and benefits can be reviewed on the detailed job ad on our website. The Academy offers a hybrid work environment; providing time in the office for in-person collaboration and the opportunity to work remotely for focus time. We are building a workplace where our employees are excited to come to work every day because of the culture that we are creating together — one of respect, transparency, and collaboration. A workplace in which we demonstrate care and commitment, celebration, community, and focused learning that contributes to the mission of advancing excellence in dermatologic care. For immediate consideration please apply online at www.aad.org, scroll to the bottom of the page and follow the Employment link. EOE M/F/D/V We’re removing boilerplate and non-essential postings to keep focus on the role. #J-18808-Ljbffr