Universal Music Group
Associate Manager, Audience Development (Verve)
Universal Music Group, New York, New York, us, 10261
Associate Manager, Audience Development (Verve)
Join to apply for the
Associate Manager, Audience Development (Verve)
role at
Universal Music Group
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How We LEAD UMG Global Audience Development is seeking a creative and collaborative Associate Manager, Audience Development to ideate, build, and manage effective omni‑channel campaigns for Verve’s artists and their music fans. You will be highly organized, detail‑oriented, and great at prioritizing what needs to get done now, while managing long‑term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.
You are a data‑driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast‑paced environment and have a strong understanding of email and SMS marketing best practices, user journeys and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross‑functionally and leveraging insights to drive measurable results.
How You’ll CREATE
Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation and personalization to increase AOV, retention and LTV.
Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals.
Continuously analyze performance data, implement testing strategies and iterate on campaigns to maximize engagement and conversions.
Partner with cross‑functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
Drive learning and optimization through A/B testing, audience segmentation and personalization tactics.
Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value.
Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy.
Bring Your VIBE
2‑5 years of experience in email marketing, with a deep appreciation and understanding of jazz and classical jazz music genres.
Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability and performance optimization.
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with personalization, customer journey building and retention‑driving strategies.
Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
Strong communication skills with experience presenting data‑driven insights to stakeholders and leadership.
Must have a "can do" attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects.
Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.
Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required.
Perks Playlist Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships and a competitive spirit.
Comprehensive medical, dental, vision and FSA options, as well as:
100% coverage for out‑patient mental health services.
Well‑being reimbursements for fitness classes, spa treatments, meal services, travel and so much more (up to $720/year).
A lifetime fertility support allowance of $30,000 to plan participants.
Student Loan Repayment Assistance and Tuition Reimbursement.
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
Variety of ways to prioritize much‑needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees.
3‑weeks PTO for non‑exempt employees.
2‑weeks paid Winter Break.
10 Company Holidays (including Juneteenth and Wellbeing Day).
Summer Fridays (between Memorial Day and Labor Day).
Generous paid parental leave for every type of parent.
Disclaimer This job description only provides an overview of job responsibilities that are subject to change.
Equal Opportunity Employer Universal Music Group is an Equal Opportunity Employer.
We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee and Utah.
E‑Verify Participation Poster: English / Spanish.
E‑Verify Right to Work Poster: English | Spanish.
Job Category Marketing, Streaming & Digital Media
Salary Range $66,300 - $116,245
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Entertainment Providers
Referrals increase your chances of interviewing at Universal Music Group by 2x
Get notified about new Audience Development Manager jobs in New York, NY.
New York City Metropolitan Area $85.00–$88,000.00 1 week ago
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Associate Manager, Audience Development (Verve)
role at
Universal Music Group
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How We LEAD UMG Global Audience Development is seeking a creative and collaborative Associate Manager, Audience Development to ideate, build, and manage effective omni‑channel campaigns for Verve’s artists and their music fans. You will be highly organized, detail‑oriented, and great at prioritizing what needs to get done now, while managing long‑term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.
You are a data‑driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast‑paced environment and have a strong understanding of email and SMS marketing best practices, user journeys and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross‑functionally and leveraging insights to drive measurable results.
How You’ll CREATE
Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation and personalization to increase AOV, retention and LTV.
Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals.
Continuously analyze performance data, implement testing strategies and iterate on campaigns to maximize engagement and conversions.
Partner with cross‑functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
Drive learning and optimization through A/B testing, audience segmentation and personalization tactics.
Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value.
Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy.
Bring Your VIBE
2‑5 years of experience in email marketing, with a deep appreciation and understanding of jazz and classical jazz music genres.
Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability and performance optimization.
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with personalization, customer journey building and retention‑driving strategies.
Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
Strong communication skills with experience presenting data‑driven insights to stakeholders and leadership.
Must have a "can do" attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects.
Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.
Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required.
Perks Playlist Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships and a competitive spirit.
Comprehensive medical, dental, vision and FSA options, as well as:
100% coverage for out‑patient mental health services.
Well‑being reimbursements for fitness classes, spa treatments, meal services, travel and so much more (up to $720/year).
A lifetime fertility support allowance of $30,000 to plan participants.
Student Loan Repayment Assistance and Tuition Reimbursement.
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
Variety of ways to prioritize much‑needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees.
3‑weeks PTO for non‑exempt employees.
2‑weeks paid Winter Break.
10 Company Holidays (including Juneteenth and Wellbeing Day).
Summer Fridays (between Memorial Day and Labor Day).
Generous paid parental leave for every type of parent.
Disclaimer This job description only provides an overview of job responsibilities that are subject to change.
Equal Opportunity Employer Universal Music Group is an Equal Opportunity Employer.
We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee and Utah.
E‑Verify Participation Poster: English / Spanish.
E‑Verify Right to Work Poster: English | Spanish.
Job Category Marketing, Streaming & Digital Media
Salary Range $66,300 - $116,245
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Entertainment Providers
Referrals increase your chances of interviewing at Universal Music Group by 2x
Get notified about new Audience Development Manager jobs in New York, NY.
New York City Metropolitan Area $85.00–$88,000.00 1 week ago
#J-18808-Ljbffr